Blaast CEO says Android will capture 75% of emerging markets

Blaast CEO says Android will capture 75% of emerging markets
The CEO of Finnish company Blaast, Joonas Hjelt, says that Android will capture 75% of the smartphone sales in emerging markets thanks to a variety of low priced handsets in areas like Indonesia. Created in 2010, Blaast has developed a platform to distribute bundled apps to mid-range handsets, helping carriers in the area sell more data plans.

Blaast will launch its Android application store with Indonesia's second largest carrier, XL Axiata, and it will be pre-installed on the Sony Xperia J handset. Operators in Malaysia and Bangladesh have already installed Blaast on basic models. Blaast bundles apps such as Facebook, Twitter and Wikipedia with one free download on over 2000 handsets and saves users as much as 90% of the data they would normally use to access the same apps. Visit the sourcelink if you have an interest in installing it on your phone.

Android models costing less than $200 have driven sales of the OS in emerging markets and if Hjelt is right, the green robot will even outperform its global marketshare in this area of the world where Apple can't compete on price.

source: Blaast via Reuters

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12 Comments

1. Android4u

Posts: 456; Member since: Aug 16, 2012

way to go android!! I still love the fact that unlike apple which has only one smartphone to offer to consumers, android always has had something for anybody on any budget.

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Other company and brands are allow to co-exist with Google and Play store. Apple wants the whole pie for her self. Just like a typical selfish bitch!!

10. MeoCao unregistered

Way to go? It's already a done deal! In China, the most important and affluent emerging market Android's share is 90%. I think due to power and affordability of Android the number will be as high as 95% in emerging markets.

2. zackh121556

Posts: 132; Member since: Feb 01, 2012

way to go android!! I still love the fact that unlike apple which has only one smartphone to offer to consumers, android always has had something for anybody on any budget.

3. Android4u

Posts: 456; Member since: Aug 16, 2012

ummm OK lol

6. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

Lmaooo that is funny

12. zackh121556

Posts: 132; Member since: Feb 01, 2012

Lol truly more great news for android

4. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

More proof that iPhone is just a status symbol for folks needing validation from society; I guess when you only pull your phone out for a few seconds in public (just long enough for people around you to say, "ooooooh you have an iPhone, how cool!") you don't really need it to do much except look shiny and fragile.

7. E.N.

Posts: 2610; Member since: Jan 25, 2009

how is this "more proof" of that? lol. This is about low-end and cheap phones in emerging markets... You just luuuuuvvvv talking about the iPhone.

5. TheMan

Posts: 494; Member since: Sep 21, 2012

Not exactly an earth-shaking statement from the Blaast CEO, considering IDC had worldwide Q3 Android sales pegged at 75%. Take out U.S. sales where Apple is strongest and the Android market share tops 80% Apple will/has never competed on price. Its generic strategy (yes, I'm using Porter here) has always been a niche approach, in their case high-end products. I can't see many in emerging markets paying several hundred dollars for an iPhone when local per capita income is under $4000/year. You can't eat an iPhone (except the headphones, I hear).

11. RapidCat

Posts: 351; Member since: Jun 12, 2012

i doubt it, i'm live in Indonesia. everyday people always ask for BlackBerry PIN and planning to buy BlackBerry. People here love chat and bb service is cheap too. $5/month or $0.25/day for BB service

13. AlexSinaga

Posts: 3; Member since: Nov 23, 2012

Hi RapidCat, I work for telkomsel. and I can share some stats based on IMEI on our server. In telkomsel right now BB is around 10 million user, BUT only 6 million user use the internet, other 4 million user only use it for SMS & Phone call. We have around 50 million Nokia phone (symbian & S40), but only around 7 million use the internet, and the number of internet user from nokia phone is declining. We have around 25 million android user, and around 16 million use the internet. Out of those 3 user: 1. Android user use more data than BB & Nokia, thus generating more income to us. 2. We push android more than BB, because it's generating more income to us. 3. The move to android (and also iphone) is higher on the kartu halo, mostly some higher income chose to be trendy and dumb their BB. Other data you might want to know 1. ProXL also push android hard, they have special XL android store. 2. Smartfren used to push CDMA BB, but now, they change focus to Android CDMA

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