Apple's insane popularity among teens is showing no sign of a slowdown
Something tells us the iPhone XR might be particularly popular with teens
Naturally, 2018's numbers also represented an improvement over 2017 scores among teenagers stateside, although Apple's total sales figures haven't exactly thrived of late. While the company continues to lead the overall US market, its Q4 2018 share of shipments was hardly as impressive as this 83 percent teen ownership number, reaching 47 percent, according to Counterpoint Research.
Unsurprisingly, smartwatch ownership is on the rise in Piper Jaffray's "Generation Z" survey, as seems to be the case for other age groups as well. 27 percent of US teens now own a wearable device in addition to a smartphone, up from 21 percent just last fall. No prizes for guessing what company commands this market segment, with Samsung a very distant second. 20 percent of all responders with an average age of 16.3 said they owned an Apple Watch, although the purchase intent has slightly declined from 23 percent in the fall of 2018 to 22 percent right now.
Another interesting part of this new teen-focused Piper Jaffray survey concerns social media platforms. While Snapchat rules the "favorite" chart, Instagram was cited as the most used social app, with Facebook and Twitter way behind in terms of both usage and appreciation.
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