U.S. smartwatch growth surges putting the smartphone industry to shame

U.S. smartwatch growth surges putting the smartphone industry to shame
Compared to the tepid smartphone market, the smartwatch industry is positively booming. Of course, there is a big reason for this. Product penetration remains low, meaning that there are many individuals who have yet to purchase one. According to a new report from NPD Group (via Android Authority), for the 12 months ended in November 2018 (the latest month such data is available), unit sales of smartwatches in the U.S. rose 61%. To prove that pricing has been coming down, sales of such devices were up 51% over the same period, nearly hitting $5 billion.

The report notes that 16% of U.S. adults now own a smartwatch, up from the 12% that owned one back in December 2017. 23% of those in the U.S. aged 18-34 own a smartwatch, with that demographic group accounting for most of the device's growth in the country. While many see a smartwatch as a device for active people to track their workouts, 15% of those in the states use a connected timepiece to control their smart appliances. The more applications that consumers find the smartwatch useful for, the stronger growth will be as penetration rises.


The Apple Watch has been known for saving lives due to the heart rate monitor on the device. And with the electrocardiogram found on the Apple Watch Series 4 also making timely alerts, Apple has been able to reap the rewards from the publicity that such stories receive. While the report states that Apple is far and away the leading smartwatch manufacturer in the U.S., just three names combined to account for 88% of smartwatch unit sales over the 12 months. Those manufacturers are Apple, Samsung and Fitbit.

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6 Comments

1. cncrim

Posts: 1534; Member since: Aug 15, 2011

Sure 1 to 2 is 100% grow. Only interesting in $ portion.

2. bustafone

Posts: 20; Member since: Feb 08, 2015

Where are the haters? Oh, here is one ^^^up there.

4. TheOracle1

Posts: 1821; Member since: May 04, 2015

Haters? Hmmmm Good numbers I guess. But shaming smartphones is a stretch to say the least and not even comparable. Growth for a niche product versus what's become an essential product is like comparing Electric car growth to regular cars.

5. TheOracle1

Posts: 1821; Member since: May 04, 2015

Edit: It's like comparing the Pixel as the fastest growing US smartphone brand to iPhone and Samsung growth figures.

3. p51d007

Posts: 697; Member since: Nov 24, 2013

I got one this past summer when they put the Gear 3 Frontier on sale. Didn't think I would like it but once I saw how many times I DON'T have to fish my phone out of the belt clip case to see what beeped, rang or buzzed, it was worth it for me. Also tracking heart rate & sleep is a nice addition.

6. KingSam

Posts: 1334; Member since: Mar 13, 2016

Still need to be cheaper. Solid $100-$200. Smartwatch is pointless for the most part. Most people see no need for one.

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