Apple is getting ready for 'life after iPhone'

According to the Wall Street Journal, Apple has been preparing for 'life after iPhone' by making changes to its executive lineup. Apple is trying to lessen its reliance on its smartphone, which has been uncharacteristically struggling this year. The company has been aiming to hit $50 billion in services revenue by next year; last quarter it reported an all-time high of $10.75 billion in gross for that unit. The division includes Apple Pay, AppleCare, the App Store, iTunes, Apple Music and more.
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Apple has shaken up the executive suite, replacing retail head Angela Ahrendts with HR chief Deirdre O’Brien. Bill Stasior, the executive in charge of Siri has been ousted while AI chief John Giannandrea has joined Apple's executive team. 200 employees from the division working on self-driving cars have been axed. Apple has a strategy for life after iPhone, and we are just seeing it put into motion now.
"This is a sign the company is trying to get the formula right for the next decade. Technology is evolving, and they need to continue to tweak their structure to be sure they’re on the right curve."-Gene Munster, managing partner, Loup Ventures