Apple to expand store-within-a-store at Walmart, Target

Apple to expand store-within-a-store at Walmart, Target
Apple is currently testing the store-within-a-store concept at two Targets and, as we mentioned last month, a Walmart in Lowell, Arkansas. Considering Target has approximately 1,700 and Walmart has a little over 3,800 locations in the U.S., Apple could easily expand its retail presence by partnering with these two retail giants, particularly in rural areas where Walmart is a strong distribution channel.

Apple will expand upon this test by opening a store-within-a-store in 23 additional Target stores by the end of this year. Gene Munster, an analyst with Piper Jaffray, visited one of the Target locations and noted that, opposed to the setup inside Best Buy, Target does not sell any of Apple’s Mac products. Munster wrote a note to investors saying that he does expect Target to expand to the full Mac lineup. In short, it seems that Target and Apple’s focus is predominately on mobile for this type of distribution.

 When Apple’s Tim Cook was asked directly about Apple’s relationship with Walmart during its quarterly earnings call, Cook remained somewhat ambiguous by saying that Apple is “trying some things.” 

source: AppleInsider

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29 Comments

1. Roomaku

Posts: 278; Member since: Feb 06, 2012

This is going to be ridiculous where I live. There is a Mall with an full Apple store, then if this happens a target down the street and a Walmart in the same shopping center. Then Apple = New Starbucks in a manner of peaking

26. andyboi_ph

Posts: 101; Member since: Mar 26, 2012

lol they have one in every street corner just like SB

2. xWiLxDAxBeasTx

Posts: 1; Member since: May 03, 2012

any body notice that the picture to this article is actually a best buy?

7. LostInTheRed

Posts: 85; Member since: May 03, 2012

That's definitely a WalMart. Only WalMart uses those out-of-date family picture things.

3. theruleslawyer

Posts: 108; Member since: Apr 23, 2012

You wouldn't think Walmart customers would be in apple's core demographic.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

the dirty secret that the local iNuts dont want you to know, is that a very large portion of Apple's sales come from the free on contract 3GS and the super cheap i4. iNuts scream "premium" and "exclusive" while the sales chart say "value oriented".

5. good2great

Posts: 1042; Member since: Feb 22, 2012

but remixfa isnt you comment the same reason android has the global mobile market share on lock right?

6. TrainFromUkraine

Posts: 95; Member since: Mar 26, 2012

It is, but (for the most part) Android crowd doesn't pretend to be a member of an elite club, unlike most iFans

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

BINGO!!

10. good2great

Posts: 1042; Member since: Feb 22, 2012

ah!!! great point!! haha i'm starting to learn the method to the madness now...

16. taco50

Posts: 5506; Member since: Oct 08, 2009

Care to share the number of sales of the 3GS and 4 compared to the 4S? Last quarter had 35 million total. Go ahead and give us the breakdown.

19. taco50

Posts: 5506; Member since: Oct 08, 2009

27. remixfa

Posts: 14605; Member since: Dec 19, 2008

i dont even have to read the article.. its in the link "accounts for 9 of 10 US IPHONE sales" I didnt know the US was world wide. When did that happen taco? The last one that had it broken down, had the i4s at just under 50% of total worldwide sales and the rest split between the super cheap i4 and the free 3gs. And when it was the i4 and 3gs only, they were split 50/50 in sales as well. So the truth is, half of apple's customers go for older and slower. And if you dont think that will have an effect on long term app evolution, think again. If the platform doesnt move forward, neither can the apps. Yes, a lot of android's growth is on the mid/low end, but the top 10 android sales chart is a super majority of High end smartphones... which negates that whole "its only popular because they are cheap" theory.

20. smallcolabear

Posts: 82; Member since: Feb 18, 2012

however alot of people who shop at walmart dont go there because they dont have the money to go to more expensive stores its that they are frugal and find better deals here so really Apple already sells products in walmart so why not put a small store inside one to make more money.

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Well, this may work to enhance Walmart trashy image.

11. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Now we see why Target is giving the Kindle the boot, "...Apple could easily expand its retail presence by partnering with these two retail giants...". Talk about chasing the money, Target is basically tossing the second best selling tablet on the market just to have a partnership with Apple. These guy really know how to muscle out the competition, lets make contracts to prevent the competition from being sold under the same roof as us. Some day this will backfire on them hard.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yep, it drums up even more anti-apple sentiment.

17. taco50

Posts: 5506; Member since: Oct 08, 2009

Actually no one cares except android nuts. People in the real world love Apple products.

28. remixfa

Posts: 14605; Member since: Dec 19, 2008

is that why apple loses market share left and right in both phones and tablets?

29. taco50

Posts: 5506; Member since: Oct 08, 2009

Might want to read PA's newest post.

12. Fallout09

Posts: 421; Member since: Oct 17, 2011

Looks like a lot more Apple products are about magicly fall off a truck somewhere.... I know so many Walmart employees selling stolen items its not even funny.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

They price you pay for doing business with Walmart.

15. doubler86

Posts: 320; Member since: Jan 26, 2011

These are in a lot more than two Targets. there in 4 Targets just in Southern California. They just built them during these past few weeks.

18. taco50

Posts: 5506; Member since: Oct 08, 2009

This is good business for Apple. They expand their retail presence at a fraction of the cost.

21. josswest27

Posts: 5; Member since: Jun 05, 2010

Apple is like the Borg, setting up small alcoves inside larger stores while slowly assimilating everything around it.

23. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

great "Star Trek" reference lol

22. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Is it just me..........or is Wal-Mart trying to bring every business within their doors? Apple makes enough money selling phones thru their own stores and they are doing what any other capitalistic company is doing: thinking outside the box to make more money most of us know that Apple would touch those who shop at Wal-Mart and Target on a regular basis because the socioecomonic status that comes with Apple. My only guess is that Apple wants to reach out to everyone that is able to purchase a cellphone.....BUT there have been rumors of Apple creating their own wireless service and if that happens, Wal-Mart and Target would make a ton of money because theyd be exclusive vendors to sell their service

24. lauremar

Posts: 181; Member since: Feb 29, 2012

Great! Now I can't wait to see some pictures of what people of Apple at Walmart stores wear. Pretty soon we'll see pictures of people wearing horendous clothes at http://www.peopleofwalmart.com/ standing in front of those Apple kiosks....LOL I love it!

25. ilikefastcars65

Posts: 3; Member since: Nov 23, 2011

I wonder if Walmart will change all the prices to end with 97, for example $199.97 for an iPhone?

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