Apple gets realistic, expects tepid iPhone 11 2019 release

Apple gets realistic, expects tepid iPhone 11 2019 release
Last year, and precisely during its traditionally strong holiday season, Apple stopped issuing its usual iPhone sales numbers. Not only it missed breaking down the iPhone numbers by model - after all, it never did - but it also recused itself from any unit reporting, replacing it with overall revenue and guidance instead.

If that smelled fishy, it's because it was. Apple logged the first sales decline ever since the OG iPhone was introduced to the unwashed masses, sales since then have been far from the double digit growth we've gotten used to, and the rest is history. Things aren't likely to get much better this current quarter, too, as this is traditionally the weakest one for Apple, when folks hold onto their iPhones in anticipation of the next model, plus we mustn't forget the trade war with China that left Apple hanging in its second largest market.

In any case, Apple is apparently expecting the downturn in iPhone sales compared to previous quarters to continue but in a stable manner. Bloomberg is reporting today that Apple has allegedly ordered just 75 million iPhone XI/Max/R 2019 models for the initial batch, indicating humble sales expectations. That's on the low side of famed analyst Ming-Chi Kuo's 75-80 million unit shipment predictions, and Apple (as usual) is being cautious with demand and revenue expectations.

It could surprise us on the upside, though, given the thoroughly revamped camera area and the new and incredibly fast A13 processor that is expected to power the iPhone XI/Max/R. There would be plenty of people willing to upgrade from their lanky iPhone X or even 8 models this year, enticed by an extra zoom step in the telephoto camera and the addition of a wide-angle lens for the perfect trifecta. Apple itself has prepared for such a scenario, and has warned suppliers to be ready to ramp up to 80 million units if demand proves rosier than expected, but Bloomberg Intelligence' analysts John Butler and Boyoung Kim are still on the fence:

Related phones

iPhone 11 Pro Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 12 MP front
  • Processor Apple A13 Bionic, Hexa-core, 2650 MHz
  • Storage 64 GB
  • Battery 3969 mAh

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43 Comments

1. Phonehex

Posts: 768; Member since: Feb 16, 2016

Unless Apple does something a fair bit different .....iPhone 11 sales will struggle even more.

4. sgodsell

Posts: 7514; Member since: Mar 16, 2013

"It could surprise us on the upside, though, given the thoroughly revamped camera". No Time of Flight cameras, so the 11's do not have a thoroughly revamped camera. Maybe in terms of looks, but actual features. That's a definite NO. No ToF means the same big massive notch on the 11's, and the same crappy FaceID, which can only scan a face.

11. iloveapps

Posts: 909; Member since: Mar 21, 2019

Nice trollling techie. You made my day but you forgot to mention “that’s why apple sales are declining”.

18. sgodsell

Posts: 7514; Member since: Mar 16, 2013

I don't need to add that Apple sales are declining. Why state an obvious fact like that? Besides this article (tepid iPhone 11), and now you both stated that. Even others have posted similar comments below as well in terms of declining sales.

32. oldskool50 unregistered

Dude. He isn't techie. Stop calling him that simply because he doesn't agree with your stupid opinions. The design of the iPhone, the fact the iPhone has lack features, and the fact the price has significantly increase on top of the fact; is the reason why iPhone sales are falling. Another reason is because we now have 2 OEMs selling 200M+ phones, which means Huawei gains in sales were because of loses by Apple and also Samsung. But according to the fact, even though both Samaung and Apple sales have fallen, and yes samsung sells fell 4 years in a row, the combined lose that Samsung had over 4 years, Apple nearly exceed that in just one year. Over 4 year Samsung has lost roughly 10M sales per year. Apple lost 30M sales in just one year bruh. That is a much larger drop to have in a single fiscal year. Samsung lost sales do to more competition on the bbn price level and what you get for the price. So Samsjng stepped up its game and redesigned all.its phones. Made all.of them premium in. Build even for the A series, gave even better features and still a very competitive price. So they are falling slower. If Apple loses another 30M sales for their next fiscal year, Apple will. e in serious trouble. And like I said, they are most certainly gonna lose sales with the iPhone 11 and I predict sales between 150-170M for their next fiscal yeat. The iPhone 12 with a new design, will stave off a much higher sales drop. They may lose only another 20M in sales. But after that, the 12S or whatever will just be a refresh and they will lose an additional 10M+ sales. And if they keep increasing the iPhone price, that will be the hump that breaks the camel's back. Apple will be reduced to a services company sell very little hardware. The Mac sells 1 or 2M machines per quarter. Apple is facing the fact that in 3 years they could be selling less than 100M iPhones a year. Cook is gonna be on the unemployment line and hes still gonna walk away with a huge paycheck after running Apple almost into the ground.

38. midan

Posts: 3097; Member since: Oct 09, 2017

”Over 4 year Samsung has lost roughly 10M sales per year.” You might check your ”facts” again. Last three quarters Samsung lost almost 10 million every q. Samsung got used to selling around 80 million in one q. Now they are selling around 70 million and i don’t think it will get any better anymore. ”The Mac sells 1 or 2M machines per quarter. Apple is facing the fact that in 3 years they could be selling less than 100M iPhones a year.” Mac sales are around 5 million per quarter, where are you getting these numbers? Well we all know, from your head.https://www.statista.com/statistics/263444/sales-of-apple-mac-computers-since-first-quarter-2006/ You don’t even try anymore, you just went completely troll mode. Apple selling 100 million iPhones? That’s as dumb comment as your comment about 50% of something means 100%. Or Samsung selling OLED TV.

22. midan

Posts: 3097; Member since: Oct 09, 2017

Why you keep repeating this ToF thing? If it would be so wonderful we would have news about it. But there’s nothing anywhere. I found one video where was the face scan speed and it wasn’t any faster than face ID. So for the users what benefits ToF currently makes? And don’t repeat that spec list what you found from online, i mean stuff which users benefit.

30. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Well midan, there is news about ToF cameras, and it's even on some Android smartphones right now. With more Android smartphones getting ToF cameras this year. But since your only looking at Apple things. Then I can see why you said "if ToF is so wonderful we would have news about it. But there's nothing anywhere.". You have to broaden your search for more than just Apple. How about adding the word Android. Especially when Android smartphones are the only ones using ToF cameras right now. That's because Android has been getting all the latest technology, first, and it's been that way for many years now. Open you mind Midan, it's amazing what is out there. Look up a guy named "Juan Bagnell" and check out LG G8. The G8 has better facial recognition, because it's more secure than Apples. The ToF camera can be used to scan in any 3D objects, and not just a face, like Apples FaceID. The ToF camera can even be used for air gestures, or hand scanning, which is found on the G8. Look up Huawei's ToF smartphones, and there is others as well.

36. midan

Posts: 3097; Member since: Oct 09, 2017

I already searched everything and you keep repeating same stuff. Again how it’s useful for users? You call face ID crappy just because ToF exist. Nowhere no-one saying it’s better than face ID in use. And like already said it’s not even faster. Again how users will notice the difference? Also you are talking about huawei phones, and then you just said this ”No ToF means the same big massive notch on the 11's” Maybe you didn’t see the news from today, but huawei Mate pro 30 will have big massive notch and rumours are saying it will have ToF camera for face recognition.

45. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Omg, you are stupid midan. You really couldn't look up what is in the LG G8 ToF or Huawei's ToF cameras? Not to mention the others that are coming down the pipeline. LG G8 is using Infineon Real3 ToF sensor. Which is 12mm by 8mm. It has a resolution that is 5 times greater than Apples FaceID, or 150 thousand pixels, compared to Apples 30 thousand pixels or dots. These pixels have an X, Y, and Z, for the 3D point map that it generates, and therefore can be used for Facial scanning, AR, VR, or anything else. This sensor can scan at over 160 times a second. Infineon is working on another sensor that will be out at the end of this year, and it will have under a million pixel resolution, which each pixel will continue to have a 3D point in space.

46. midan

Posts: 3097; Member since: Oct 09, 2017

Again you are just listing specs, again how users benefit from this? I’m sure Android users won’t benefit it in any way because developers have zero interest to use that or developing anything for it in a long time. We all know Android developers.

47. sgodsell

Posts: 7514; Member since: Mar 16, 2013

The G8 ToF camera can scan at 160 times or frames, or images a second, and at a higher resolution than Apples slower FaceID. The G8 ToF camera has hand recognition as well as air gestures. Apples FaceID only has a face scan, and that is it. You can even use the G8 ToF camera to scan in 3D objects, and then print those objects out to a 3D printer. Once again you can only scan a face with Apples FaceID. Since your clearly ignorant and think no one develops anything for Android. Then why is there a lot more apps for Android these days compared to iOS?

34. oldskool50 unregistered

Why would it matter, you wouldnt even read about it. Because it's been talked about for the past year. With it. being a bigger deal in the last months You haven't heard much because you are an Apple snowflake and only read Apple boring news and they rarely have any news. The next iPhone (12) will have a smaller notch, solely because it will be using ToF cameras. Also another reason you haven't heard of them is because you are not a tech enthusiast. You're just a blog troll.

37. midan

Posts: 3097; Member since: Oct 09, 2017

”The next iPhone (12) will have a smaller notch, solely because it will be using ToF cameras.” According to today news Mate pro 30 will have massive notch and ToF camera, so why the notch isn’t smaller?

2. User123456789

Posts: 1084; Member since: Feb 22, 2019

Sales started to go down since the notch. Too ugly.

3. scarface21173

Posts: 701; Member since: Aug 17, 2014

And way to expensive

10. sgodsell

Posts: 7514; Member since: Mar 16, 2013

No fingerprint or TouchID anymore.

12. iloveapps

Posts: 909; Member since: Mar 21, 2019

Face id is better than touch id. When you log in to those online banks, and other online sites that requires authentication its a breeze compared to touch.

20. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Sure Apples FaceID is better than Apples TouchID, but finger print scanners have progressed since Apple gave up on them. The new fingerprint scanners, especially the new acoustic or ultrasonic sensors are more secure than Apples TouchID and FaceID combined. Especially since they can scan a 3D image of your finger, including the depth of ridges and other things in your finger. Apple has even been looking at those scanners, which are currently on some Android smartphones. Apples current FaceID is slower to log in. It fails too often, especially with the lively option enabled. Plus it's not as secure as a ToF camera, or the ultrasonic or acoustic fingerprint scanners. Why do you think Apple is looking to get rid of its current FaceID camera setup in the front. It takes up a lot of room. It's why Apples notch is so huge. Plus Apples FaceID can only scan a face at low resolution. Especially since Apples IR dot projector only sends out 30 thousand IR dots. That is less than a resolution of 175x175 dots. Talk about crap. No wonder why Apple is looking to change it to a ToF camera. Because a ToF camera is only one sensor, so it will make the notch smaller. A ToF camera is more accurate, and can scan much more than just a face. Iloveapps you continue to pump up Apples FaceID, but ask yourself this. If it was so great, then why is Apple going to replace it with a ToF camera instead? Get back to me when you can be honest with yourself and the rest of the world.

21. c.m.s

Posts: 239; Member since: Dec 10, 2017

Alot of BS as usual from you. The fingerprint scanner on the S10 got tricked in no time. Companies will of course always try and improve their technology. They would be stupid not to. But the current solutions, may it be the latest fingerprint scanners or FaceID is secure enough for ordinary people. Personally i find FaceID so much more convenient than fingerprint scanners. It feels like my phone is not locked at all.

33. sgodsell

Posts: 7514; Member since: Mar 16, 2013

If you followed up with the story of the guy who printed his fingerprint out using a 3D printer. It turns out it was faked. Others tried to do what he did, and they found out that you cannot make a 3D printed image of your fingerprint that would work on the S10. Therefore the S10 fingerprint is way more secure than Apples FaceID.

42. c.m.s

Posts: 239; Member since: Dec 10, 2017

Nope, It’s been fooled multiple times. Just google it.

35. oldskool50 unregistered

No it is not. That is a lie. I see you believe anything Apple tells you. You aren't one of those people who research the facts, because you aren't a tech enthusiast; you're just a blog troll like Midan and dont a totally know anything about tech. Which is why you guys posts Te never technical in nature. They tend to just be mad-libs. Which you probably don't even know what that means

40. midan

Posts: 3097; Member since: Oct 09, 2017

”you're just a blog troll like Midan and dont a totally know anything about tech.” Says guy who thinks Samsung is selling OLED TV :D well played

48. Vancetastic

Posts: 1699; Member since: May 17, 2017

If you’re not a troll, why do you never answer legitimate questions about your comments?

5. c.m.s

Posts: 239; Member since: Dec 10, 2017

There is simply no need to upgrade as often as before. I usually bought a new phone every other year but my iPhone X is still so good that I don’t have any reason to buy a new one this year. I’m sure that i am not the only...

7. Mike88

Posts: 438; Member since: Mar 05, 2019

My iPhone XS is more than good, it's still like new but I'll still buy the next iPhone and will keep my XS too.. There are many users who love to have a new iPhone every year even when their current one is working perfectly. I'm very excited for the next iPhone and I really hope it'll be tempting enough.. You may keep your X for another 3-4 years if you want coz they keep working fine for that long but a new iPhone is a new iPhone and it feels so good in hand.

6. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Sales numbers don't matter.

8. TBomb

Posts: 1632; Member since: Dec 28, 2012

While you are stealing my, as of late, comments and using them in an ironic way - I won't disagree with your statement. Sales don't matter.

9. sgodsell

Posts: 7514; Member since: Mar 16, 2013

That's true. Apple can just raise the average asking price (ASP) again to make up the difference. Or they can raise up the service charges again. Because we all know that it is fair and just for Apple to charge over $400 USD to fix the glass back on an iPhone XR. Because it has to be worth that, right? That's what customers should pay, especially if they didn't buy into Apples extortion insurance, sorry I meant to say Apple Care. Besides Apple has gone out of their way to try and stop the right to repair movement, and even stop parts from coming into the country from others that could repair Apples iPhones at a cheaper cost to the customer. Isn't Apple going to make it up by charging more for services, and offering more services. No one should ever worry, because Apple will make the money from their loyal sheep, I mean followers.

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