Apple Watch US sales dwindle; fewer than 2,000 people may have bought the luxurious Watch Edition

Apple Watch US sales dwindle; fewer than 2,000 people may have bought the luxurious Watch Edition

Last month, we reported that Apple sold about 2.8 million smartwatches from April (when its Watch first became available) to June. Initially, about 200,000 Apple Watch units were sold on a daily basis, but now things aren't looking that good.

Citing data from Californian market research company Slice Intelligence, MarketWatch reports that sales of the Apple Watch have declined by 90%, with less than 20,000 units being currently sold in the US each day. Most customers are buying the cheapest Apple Watch model - the Apple Watch Sport, which starts at $349. According to Slice Intelligence, two thirds of all the Apple Watch units sold until now are Watch Sport.

As for the luxurious Apple Watch Edition, which is made out of 18-karat gold and costs at least $10,000, Slice Intelligence says that fewer than 2,000 units have been sold in the US - not exactly an impressive number. Then again, at $10,000 a piece (or up to $17,000, if we talk about the rose gold model), the almost 2,000 Watch Edition units sold have brought Apple several tens of millions of US dollars in revenue.

Earlier this month, an analyst predicted that Apple Watch sales would decline. Well, we're looking forward to seeing just how many units Apple will manage to sell before the end of the year.


sources: MarketWatch, Slice Intelligence

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27 Comments

1. fyahking

Posts: 1146; Member since: Jan 28, 2015

And they still made money!

2. Topcat488

Posts: 1411; Member since: Sep 29, 2012

If the Apple Watch would have looked like the Samsung Gear S, which i'm wearing... I would have bought the Apple Watch, as I carry both the iPhone 6 and Note 4. But I doubt if Apple made money because the watches on the shelves costed $'s to make.

20. RajRicardo

Posts: 483; Member since: Feb 28, 2014

You carry two phones? Why?

4. dimas

Posts: 3286; Member since: Jul 22, 2014

True. With their mark up rates, they can discount sale the remaining inventory and still get millions out of it.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Need better battery life. Or make it removable battery like every other digital watch before smart watch.

8. Metropolis75

Posts: 194; Member since: Aug 28, 2012

It's not like people popped off the back of their watches to replace the battery of their Casio. Most people moved onto another watch by that point.

10. vincelongman

Posts: 5623; Member since: Feb 10, 2013

Umm many because their Casio will be 10 years old at that point Also you can pop the back of a Casio off, all you need is a small screw driver

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I pass mine to the speicalist watch shop to replace the battery for $30 dollars. They have the equipment to seal it back properly so the water proofing is intact. I do replace the battery for my G Shock watches.

5. Tziggy14

Posts: 623; Member since: Sep 02, 2014

I told people not everything Apple will sell like hotcakes.

9. fyahking

Posts: 1146; Member since: Jan 28, 2015

They still sold over a mil, though. I wouldn't buy one because I love my Rolex too much.:)

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

This guy just left all types of info out of the article. First of all, this is coming from a company that only tracks voluntary email receipts in the U.S. Only. This hardly accurate info. Next, the so called drop happened almost exactly around the time that the watch was available in stores. Not only that, this does not even include the rest of the world. Lastly, the 2000 watches that this article wants to focus on is the gold edition. With this data only being US, that's actually a lot of watch considering that they sell or 10 to 17 thousand dollars. Imagine how many sold in China and other parts of the world. People seem to have forgotten how the iPhone launch went. See link below. Sounds familiar? We all know how that turned out. http://www.boston.com/business/globe/articles/2007/07/25/apple_shares_fall_on_report_iphone_demand_may_slow/

21. tedkord

Posts: 17131; Member since: Jun 17, 2009

There's a reason Apple isn't announcing sales numbers.

7. xuerantiger

Posts: 53; Member since: Mar 02, 2012

well it's not that surprising that a $10,000 model of a watch sold poorly

12. blazee

Posts: 414; Member since: Jan 02, 2012

2000 suckers may have bought *

13. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Damn Apple! Time to head back to the drawing board with Apple Watch. I'm just not doing a wearable right now.

14. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

When you have a screen THAT SMALL, how the heck can you convince people in their 40's or 50's with poor vision to buy that ?

15. quakan

Posts: 1418; Member since: Mar 02, 2011

Smart watches are a niche market. No need to try to make it as big as smartphones because it won't ever get there. They're a very limited smartphone companion at this point.

19. Coconut00

Posts: 485; Member since: Jan 13, 2015

Even tablets are struggling.

16. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

2000 strong iSheeps lol

17. Chuck007

Posts: 1410; Member since: Mar 02, 2014

A premium watch that'll be rendered obsolete in a year? You don't say.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

After 2 years of watching wearable come to market, Apple goes and makes one that is equal or worse than the ones prior. I don't understand how you watch several companies make junk and w years after them, release junk. It's an overpriced piece of jewelry that has about as much gold I'm it than the Galaxy S6 /s. $349 and doesn't even have its own 3G radio, no wifi, no UV, no camera no nothing. It's not even as good as the original Samsung Gear. At least bit had a camera. The Gear 's is less and at least doesn't require a phone at all The Apple Watch is a piece of jewelry firat. Y Let me send you a heartbeat or doodle...oh how cute, such a toy. I'm surprised they sold any at all. It's ugly, oveepriced, terrible batterylofe , lame apps, no features and about as much gold as my gold tooth. That's what you get Apple. Like Microsoft you just learned that having a successful product in a category, doesn't mean slapping tour name on a piece of sh!t is always going to sell. You got away with it with the iPhone and iPad. People are wisin up.

22. gaming64 unregistered

Dude, quit that whining. I agree with some points but the last paragraph.This is their first attempt at the smartwatch market so don't take it too seriously. and that tour name came from hardwork Apple did at the past.

23. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Uh oh! Here cones the gear s plug.

24. Virage

Posts: 88; Member since: May 25, 2015

Total up everything in $$$$. Those are dream figures for many companies. As for the watch but I wouldn't buy it. Most of the sells will come from the USA. So its not getting better, unless they produce a lmuch less expensive version. But we all know affordable and apple are 2 ideas which not happen often n when theyt do, they don't sell

25. Virage

Posts: 88; Member since: May 25, 2015

Total up everything in $$$$. Those are dream figures for many companies. As for the watch but I wouldn't buy it. Most of the sells will come from the USA. So its not getting better, unless they produce a lmuch less expensive version. But we all know affordable and apple are 2 ideas which not happen often n when theyt do, they don't sell

26. xondk

Posts: 1904; Member since: Mar 25, 2014

People realize that the apple watch is just like all other smart watches. And people are already beginning to realize have way way to big a focus on things you don't really use in your day to day life, gimmick is wearing off. And everyone has a powerful smartphone anyway, that makes a lot more sense to use in many situations.

27. oozz009

Posts: 520; Member since: Jun 22, 2015

Why does everyone makes it sound like the Apple Watch is a failure. Last I remember, Samsung, Sony and other smart watch makers combined sold only about 1 million for the year 2014. If Apple managed to beat these sales in about 2-3 months only, that's ultimately a huge success. Articles like this one is probably just made to scare off investors a little:D

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