Analyst cuts Apple Watch sales forecast for 2015 and 2016

Analyst cuts Apple Watch sales forecast for 2015 and 2016
Pacific Crest Securities analyst Brad Hargreaves says that demand for the Apple Watch is slowing down following a strong start. He is telling clients that the strong initial demand for the smartwatch will allow Apple to meet or beat his forecast for second quarter watch sales of 5.5 million units. But from that point forward, Hargreaves sees sales for the timepiece beginning to sag.

The analyst says that the number of Apple Watch units he expects to be sold during the last two quarters of 2015 has been reduced from 11 million to 10.5 million watches. He now sees Apple selling 21 million watches in 2016, down from the 24 million that he previously expected Apple to sell in 2016.

The analyst used a number of tools to decide that the early buzz for the Apple Watch is fading. He cited a reduced number of Google Search entries, supply checks, visits to the Apple Store, and data computed by third parties.

Despite Hargreaves comments, Apple's shares rose .94% on Wednesday to $126.60 a share.

source: NYPost



1. shiftt

Posts: 333; Member since: May 03, 2015

Are they realizing throwing a Apple logo on everything doesn't mean you can bump the price up like $300?

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Dude, that's still a lot of watches. What are you talking about?

4. shiftt

Posts: 333; Member since: May 03, 2015

I'm aware of that.

7. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Said the Samsung Gear S.... ....NEVER.

14. engineer-1701d unregistered

haha and the apple watch still cant do half of what the gear s can do

13. engineer-1701d unregistered

dude there are a lot of sheep out there, the people that payed for these 40% are testers and review units just to get hits on youtube and every other site. now people have seen what apple did with the watch and the next one going up in price due to the camera and 1 or 2 other things no normal person will get one, the numbers will be around 7 or 8 million and thats reviewers and crazy apple fans.

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

That's only a 5 million decrease. Android wear is at barely over a million after a year.

6. CultDude

Posts: 4; Member since: Jun 24, 2015

First off, if sales were really this high, Apple would be shouting from the rooftops about it, but they aren't. Real sales are probably less than 1 million.

16. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Bull. At the end of 2014 700,000 Android Wear smart watches were sold. Since then more Android Wear smart watches have shown up on the market. Not to mention with most Android devices in general you can find sales. Something that Apple never does. Right now the Moto 360 is on sale for $150, which is a great looking watch that comes standard with a leather band and stainless steel case and a wireless dock. If you want steel then you are looking at $550-$600 starting price for an Apple Watch, add another $100 for the leather band. Not to mention I can now use my Android Wear smart watches with an iPhone, iPad, or iPod touch to get iOS notifications. If you ask me the real smart watch is Android Wear. Better pricing, more styles, more off the shelf bands without any extra expense, and a lot more money in my pocket instead of Apples.

12. waddup121 unregistered


5. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Apple is still going to make alot of money from the watch. I don't understand why people hate on Apple so much when they are literally the only phone company that actually offer any actual customer services. Not to mention NO other company has a brick and mortar store dedicated to their products. People buy their products because they feel safe and reliable. Even when the product goes broke, they know where they can get it fixed. Andriod is never going to be on the same level as iwatch if google don't personally get involved in the business. There is just too many Andriod company that wanted a piece of the pie and it is confusing the normal customer.

8. whoyou

Posts: 17; Member since: Apr 09, 2013

You ate too many apples today didn't you fanboy.

17. techloverNYC

Posts: 601; Member since: Nov 20, 2012

guess no comeback but hate. u just prove my pt lol

9. TBomb

Posts: 1484; Member since: Dec 28, 2012

I have a Microsoft store less than 10 miles from me right now... so I'm not sure what you're talking about. You can pretty much go to any computer repair shop and get a device fixed. And I don't know if you see this, but Google has a fairly good hands-off model to which they run their business. If Google decided to get involved saying, every phone has to be able to be fixed in every Google store, and you have to paly by our rules, then prices for android devices would just go up. Right now, I can buy a 16gb 6+ from Apple for 749.99 via or I can spend 699.99 ($50 cheaper) for a 32gb Note 4 from Verizon. *Note: I chose the + version for more comparable screen sizes* twice the memory, higher specs, and it can do everything an iphone can (They just might call it different names). You can say it has bugs, but Apple does too. Also, Google is about offering free/cheap services to all and really put the extant of features in the hands of the user.. If Google dipped their hands into OEMs and said "no custom UIs, no freedom of choice for size/specs/etc" that would again be going against their model. Yes, Google is looking for money like every other company out there because that's what comapnies do, but maybe Google realizes that it doesn't need 400billion dollars stashed somewhere overseas. Because unless you're going to pay 4 scientists 100billion/year salary, I don't know how you can spend that much money ever. I'm not trying to be an android robot, but im not going to take a bite of your spoiled apple either. I'm just saying that you need to take a step back and look at the bigger picture.

18. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Good point, however due to the VERY small market percentage of window phone, I didn't even bother to included in my conclusion. Tell me about how wonderful Microsoft stores are when their window phone and computer starts selling again. Also I don't feel safe bringing my device to a random computer store to fix it. Who knows if they replace my parts with real factory parts or cheap knockoffs? I think we hear enough of the stories of battery exploding. When I go to an Apple store I get top notch service by their ppl, sometimes if the problem is only software, they don't even charge me for the visit. Even more sign of how good their customer service is, they replaced my macbook battery for free too. The fact that I mention actual store is because most consumer out there needed that customer support. Ppl like you and me (tech savy, the new generation,etc) can find ways to fix out phone or something however I highly doubt some one like out parents or grandparents can fix their own phone. Apple stores help these ppl. When these ppl need support, they can go straight to the Apple store instead of searching around clueless. It is just alot easier for the normal average consumer. Also what is so wrong with making money? Apple is making alot of money, if anything it is a good sign. It means their products will have quality support for years to come. It means their company has a future in mind. Google is also not as innocent as you made it to be. If anything they are exactly like Apple in the money department. Im not saying you don't know your info but come prepared. Next time do your research before singling out Apple. All company only care about money and profit.

11. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hm, hi price = cheap hardware = loads of cash for customer service

15. engineer-1701d unregistered

microsoft and sony have brick and mortar store does not help them, the apple store is just a place idiots that cant figure basic phone and tech things go to have someone restart the device or give them a new one, they think they are getting a deal but are getting screwed, since they pay crap load for apple care plan. apple is allot about hiding its true intent has been since 1988

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