Apple Watch sales close to initial estimates, big bucks made on wristband accessorizing

Apple Watch sales close to initial estimates, big bucks made on wristband accessorizing
Extrapolating from purchasing receipts, research shop Slice Intelligence estimates that Apple has sold about 2.79 million of its Watch units by mid-June, which actually jibes with the rumored three million units ordered to suppliers as an initial batch effort, and can be attributed to Tim Cook's superior supply management chops.

How much did Apple make from these nearly 3 million watches sold? History remains mum on this one, but another research firm, IHS, estimates that the wristbands Apple sells alongside its timepiece, carry a huge margin. The basic Sports one, for instance, goes for $49, while its cost to make is only $2.05 for the 38-millimeter size.

Granted, the Watch comes with its own wristband, but people are oftentimes buying another one, most often the $149 Milanese loop version, so that they can accessorize for more upscale occasions, too. Thus, despite that the entry level $350 Sports watch is the one sold the most, the extra accessorizing that comes with it, may raise the end price tag significantly.

source: Reuters

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22 Comments

1. Nathillien unregistered

The same Slice that projected the 1M sales the first day, based on the 9000 actual sales of their users? LOL. Divide that number by at least 3.

8. sgodsell

Posts: 7032; Member since: Mar 16, 2013

How many did Apple give away at the beginning to celebrities and other people to help promote their watch. Even some fashion designers stopped wearing them after a period of time. I would also like to know how many people returned the watch after suffering from buyers remorse. Especially some felt like they spent too much, or they didn't like the slow buggy apps.

11. waddup121 unregistered

nice nice

19. My1cent

Posts: 370; Member since: Jan 30, 2014

Sold units or shipped units?

2. slannmage

Posts: 289; Member since: Mar 26, 2013

I have yet to see a single person with one, that includes my Apple fanboy friends.

10. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

same. so either the estimates were very low or this is very innaccurate.

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Or maybe like it says, it sales to suppliers, not actually consumers.

3. diehardnokian

Posts: 147; Member since: Apr 27, 2014

not bad for a 1st gen product!

4. Topspliff

Posts: 31; Member since: Sep 21, 2013

I saw my first one on some Chinese chap in Addis Ababa airport, it looked gay!

13. j2001m

Posts: 3061; Member since: Apr 28, 2014

That's where I think they sold the 3m in China

5. gaming64 unregistered

So much big bucks. Typical Apple. Really, Apple is lying down a pile of cash right now. Pleas use it for some improvement of your products. Lowering production cost by using cheaper hardware and charge more? Heck Apple?

6. Iodine

Posts: 1474; Member since: Jun 19, 2014

It's only the fault of other companies that they make products people aren't willing to pay premium for, or how they can't make money out of a product. It's funny how People acuse Apple of being too sucesfull.

9. gaming64 unregistered

For your information, I am an iFan but it's true right? Apple is doing a money-milking business. They use cheaper tech to lower production cost and overprice it. Insta-money.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Name a premium product that doesn't sell? Everyone sells a premium product. That dosn'tmean they all sell at the same equal amounts. The S6 for example is way more premium vs the iPhone 6. In fact I am willing to bet if Samsung was designing phones for Apple instead of selling their own, and they made an iPhone exactly like the S6 Edge, it would have sold 80M in one month. Why? FANBOIS. But because the S6 runs Android, and you can't bring all your purchases from IOS over to Android, the sales aren't quite as high. But so what. There is no law that all premium products should sell at the same rate. Considering the fact the Apple Watch specifically isn't premium at all. Apple's awesome marketing along with the ignorance of buyers. You keep saying Apple product are premium base on what fact. Because I simply don't see it. Premium looks? Sure! But beauty is only skin deep and is a perception as everyone doesn't see it equally the same.

18. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

hey i can take a massive poop in the toilet and call it premium. sure, it might actually be premium, but that doesnt change the fact that its still sh*t.

7. Tizo101

Posts: 520; Member since: Jun 05, 2015

Well I think there is a lie somewhere in this article. I remember something about 30 million units being cut down to 15 million... or was that by the end of the year? if so then even 15 is a long shot because they would have to sell 2 million every month for the next 6 months which is impossible at this rate but I do see them selling another 3 million.

12. Scott93274

Posts: 6030; Member since: Aug 06, 2013

I saw my first Apple Watch earlier this week. It looked more like a fitness accessory than a high end time piece, but it actually looked nicer than I imagined in person.

15. Taters

Posts: 6474; Member since: Jan 28, 2013

It looked better than a pebble and an iPod on your wrist but that isn't saying much. It's still one ugly sob.

17. Scott93274

Posts: 6030; Member since: Aug 06, 2013

Well, looks are subjective. I personally like the round Android devices from Motorola and LG better when visual aesthetics are concerned, but I don't think the Apple Watch is ugly.

20. HildyJ

Posts: 337; Member since: Aug 11, 2012

This just points out that Apple could have sold just as many units and made much more money if they ditched the "smart" watch part and made it an Apple bracelet for fanbois.

21. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

So, this is a story about a research, not the manufacturer, firm estimating about the initial estimates?

22. darkkjedii

Posts: 30902; Member since: Feb 05, 2011

$2.05 to make, sold for $49.00, just wow.

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