Apple Watch sales close to initial estimates, big bucks made on wristband accessorizing
posted by Daniel P. / Jun 18, 2015, 5:46 AM
Extrapolating from purchasing receipts, research shop Slice Intelligence estimates that Apple has sold about 2.79 million of its Watch units by mid-June, which actually jibes with the rumored three million units ordered to suppliers as an initial batch effort, and can be attributed to Tim Cook's superior supply management chops.
How much did Apple make from these nearly 3 million watches sold? History remains mum on this one, but another research firm, IHS, estimates that the wristbands Apple sells alongside its timepiece, carry a huge margin. The basic Sports one, for instance, goes for $49, while its cost to make is only $2.05 for the 38-millimeter size.
Granted, the Watch comes with its own wristband, but people are oftentimes buying another one, most often the $149 Milanese loop version, so that they can accessorize for more upscale occasions, too. Thus, despite that the entry level $350 Sports watch is the one sold the most, the extra accessorizing that comes with it, may raise the end price tag significantly.
The same Slice that projected the 1M sales the first day, based on the 9000 actual sales of their users? LOL. Divide that number by at least 3.
posted on Jun 18, 2015, 5:53 AM 0
Posts: 7032; Member since: Mar 16, 2013
How many did Apple give away at the beginning to celebrities and other people to help promote their watch. Even some fashion designers stopped wearing them after a period of time. I would also like to know how many people returned the watch after suffering from buyers remorse. Especially some felt like they spent too much, or they didn't like the slow buggy apps.
posted on Jun 18, 2015, 7:54 AM 0
Posts: 289; Member since: Mar 26, 2013
I have yet to see a single person with one, that includes my Apple fanboy friends.
posted on Jun 18, 2015, 6:06 AM 6
Posts: 428; Member since: Jan 21, 2011
same. so either the estimates were very low or this is very innaccurate.
posted on Jun 18, 2015, 8:38 AM 0
Posts: 31; Member since: Sep 21, 2013
I saw my first one on some Chinese chap in Addis Ababa airport, it looked gay!
posted on Jun 18, 2015, 6:30 AM 0
So much big bucks. Typical Apple. Really, Apple is lying down a pile of cash right now. Pleas use it for some improvement of your products. Lowering production cost by using cheaper hardware and charge more? Heck Apple?
posted on Jun 18, 2015, 6:32 AM 3
Posts: 1474; Member since: Jun 19, 2014
It's only the fault of other companies that they make products people aren't willing to pay premium for, or how they can't make money out of a product. It's funny how People acuse Apple of being too sucesfull.
posted on Jun 18, 2015, 6:54 AM 1
Posts: 14967; Member since: Sep 25, 2013
Name a premium product that doesn't sell? Everyone sells a premium product. That dosn'tmean they all sell at the same equal amounts. The S6 for example is way more premium vs the iPhone 6. In fact I am willing to bet if Samsung was designing phones for Apple instead of selling their own, and they made an iPhone exactly like the S6 Edge, it would have sold 80M in one month. Why? FANBOIS. But because the S6 runs Android, and you can't bring all your purchases from IOS over to Android, the sales aren't quite as high. But so what. There is no law that all premium products should sell at the same rate. Considering the fact the Apple Watch specifically isn't premium at all. Apple's awesome marketing along with the ignorance of buyers. You keep saying Apple product are premium base on what fact. Because I simply don't see it. Premium looks? Sure! But beauty is only skin deep and is a perception as everyone doesn't see it equally the same.
posted on Jun 18, 2015, 10:40 AM 1
Posts: 520; Member since: Jun 05, 2015
Well I think there is a lie somewhere in this article. I remember something about 30 million units being cut down to 15 million... or was that by the end of the year? if so then even 15 is a long shot because they would have to sell 2 million every month for the next 6 months which is impossible at this rate but I do see them selling another 3 million.
posted on Jun 18, 2015, 7:35 AM 3
Posts: 6030; Member since: Aug 06, 2013
I saw my first Apple Watch earlier this week. It looked more like a fitness accessory than a high end time piece, but it actually looked nicer than I imagined in person.
posted on Jun 18, 2015, 9:37 AM 0
Posts: 6474; Member since: Jan 28, 2013
It looked better than a pebble and an iPod on your wrist but that isn't saying much. It's still one ugly sob.
posted on Jun 18, 2015, 10:39 AM 2
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