Apple Music signs up 11 million streaming trials in five weeks

Apple Music signs up 11 million streaming trials in five weeks
Apple has announced that during the first five weeks after the launch of Apple Music, it has signed up 11 million subscribers for its three month free trial. The service debuted on June 30 with the release of iOS 8.4. Once the trial period ends, those who signed up will have to pay $9.99 a month to continue the service. Families of up to 6 members can subscribe for $14.99 a month.

According to Eddy Cue, Apple's senior vice president of Internet software and services, the tech giant has already sold 2 million family subscriptions. But the big question is how many of the 11 million trial members will end up subscribing to Apple's streaming music service. Spotify, one of the industry's top players, has 75 million members with 20 million of them paying for the service. Unlike Apple, Spotify has an ad-supported free tier that has 55 million users.

Depending on how many trial subscribers Apple converts to paying customers, the company can be a major threat to Spotify and others in the industry just three months after getting into the game. Still, Apple Music is believed to be the target of an investigation by the Attorney General of New York. During its negotiations with record labels, producers and artists, Apple was reportedly requesting them to put pressure on Spotify to close its free ad-supported tier of service. The Attorney General is also looking into the App Store. Because Apple takes a 30% cut on subscriptions to rival music streamers offered through the store, services like Spotify are forced to charge iOS users more, or accept a lower profit margin. The FTC is also believed to be looking into Apple Music and the App Store for the same reasons.

source: USAToday

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34 Comments

24. AlikMalix unregistered

I haven't signed up to Apple Music (still have the 3mo. available to try).. Actually I turned it off for now - I love the huge addition of music to free Radio and Personally created radio stations, but I like the way pre-AppleMusic player was (less buttons and menu's) so I turned off Apple Music and just using the player that compiles my cloud music, and my external HD (NAS) music at home... No plans to sign up for Apple Music yet...

19. tedkord

Posts: 17532; Member since: Jun 17, 2009

So 2 million people subscribed to the family plan less than half way through their free trial? Sounds like Eddie Cue is making up numbers to boost perception.

27. j2001m

Posts: 3061; Member since: Apr 28, 2014

It is easy to make that error, if you move over you can not go back (free ver) and it not very clear, I.e. They will have signup in error

6. fyahking

Posts: 1146; Member since: Jan 28, 2015

Lose and not loose, people.

18. Scott93274

Posts: 6044; Member since: Aug 06, 2013

Hey, My "loose" was a direct quote, a quick (ctrl +C, ctrl+V) job, don't judge me.

25. Tizo101

Posts: 644; Member since: Jun 05, 2015

should have added [sic] to show that it's wrong... at least that's how they do it in Harvard.

26. Scott93274

Posts: 6044; Member since: Aug 06, 2013

Well, what can I say, I got my education from one of those budget local colleges. :P

4. Scott93274

Posts: 6044; Member since: Aug 06, 2013

Well, according to CNET, back in May of this year, just in the US alone, the iPhone has 94 million users. I'm trying to find a recent global number for them, but have been unsuccessful so taking into account their market share compared to the competition, and Google was reported to have crossed the Billion user mark a while back, I think it's safe to say that they stand around 180 to 200 million users globally. Now, shouldn't the article read that nearly 85% to 90% of all iPhone users elected to not bother with the free trial of Apple Music? And what Martin comment about above, "when the free trial is over in two months its going to loose more than half of its users". It really isn't all that impressive.

7. bucky

Posts: 3797; Member since: Sep 30, 2009

I think it's pretty good for a service that has been alive only for 2 months. It needs a lot of work before I even consider transferring my spotify premium account over. It's missing my favourite feature, user created playlist-not just a few but TONS of user playlists like spotify. Apple music has barely 12 songs in apple created playlists.

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

You hav to understand that not all of those phones have the latest update that include the music survive for one. Secondly, this service is only on Apple at the moment and has only been available barely over a month. Spotify has been around for year and is on most if not all platforms. So tell me, what numbers are you comparing this to?

9. nctx77

Posts: 2540; Member since: Sep 03, 2013

Sorry about the typos. I'm typing fast on my phone while I'm at work.

10. Scott93274

Posts: 6044; Member since: Aug 06, 2013

I'm comparing it strictly to their own potential user base. Nothing more. If I were to say that 11 million people signed up for a Microsoft Streaming service on their phone it would be a much higher percentage of adaption thus a more impressive feat. But that's not the case.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

Well I advise you to go back and read my post. I would also advise you to go look up Spotify first month numbers for comparison.

13. nctx77

Posts: 2540; Member since: Sep 03, 2013

I'll go ahead and help you out. According to their wiki page, Spotify took 2 years to reach 10 million subscribers with 2.5 million being paid. According to that, Apple has just past that in a month as it has 11 million subs with over 2 million that signed up for the family plan. So, what were you saying again?

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

Oh, and that's jump with Ape users. It hasn't even added Android yet. You sir have been shut down!

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

Damn auto correct. Jump should be just and Ape should be Apple.

16. Scott93274

Posts: 6044; Member since: Aug 06, 2013

Auto correct happens, so I will dismiss it, that being what it is, I'm still not impressed with the numbers and I believe that the number will drop significantly when they reach the end of their trial period. But that's just me though.

17. Scott93274

Posts: 6044; Member since: Aug 06, 2013

Also, I'm having a discussion here, not an argument. I'm simply sharing my opinion and my reasoning without being disrespectful. I see no reason to say "You sir have been shut down!". If in the end, we both disagree then that's the way it is.

20. tedkord

Posts: 17532; Member since: Jun 17, 2009

Don't you tell him to jump with apes.

23. Scott93274

Posts: 6044; Member since: Aug 06, 2013

I'm totally going to use that to dismiss people from now on, "Oh go jump with apes!" lol.

33. Scott93274

Posts: 6044; Member since: Aug 06, 2013

OK, maybe you're no longer following this comments section, but I figure what the hell. Has Spotify ever had 5.5 million users or 48% of their user base drop their service within a month's time like Apple Music has? Apple Music has to have the fastest decline in service cancellations on record in the history of the music streaming industry. How's that for innovation? "You sir have been shut down!"

21. tedkord

Posts: 17532; Member since: Jun 17, 2009

I very seriously doubt 2 million people signed up to pay less than halfway through their free trial. If so, thats 2 million really dumb people.

22. tedkord

Posts: 17532; Member since: Jun 17, 2009

Spotify was a much smaller company with no hope or ad budget, or captive audience. Apple has a user base of hundreds of millions, supposedly sold over 100 million iPhone 6/6s models, and a big marketing push. And yet even with a three month free trial have only 11 million trying it? Sounds a little anemic. As I said earlier, I'm very skeptical 2 million people signed up to pay well before their free trial is over.

28. nctx77

Posts: 2540; Member since: Sep 03, 2013

Ok. Even with that said. It took them 2 years to do what Apple did in one month. honestly, this really isn't a Spotify vs Apple thing. I brought those numbers up simply to show that Apple numbers are off to a great start after only one month. There are people here trying to say the numbers are bad and I'm proving them wrong.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Considering that Apple has 700M people using IOS based devices, and the iPhone 6's have sold over 100M now, 11M is a very small number. In perspective, 10% of the iPhone 6 buyers are free trial member? Look at it this way..IT's FREE AND ITS FROM APPLE. I have a better reason why the numbers are so low. Because on iTunes and Apple's own Music app on their device, already stream free music. Why would any fool pay for Apple Beats Music when they can listen to the same stuff already for free on iTunes or the Music app on their device? Beats Music by Apple isn't offering any new music that can't be heard on their already available music streams.

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Here is the problem with what you're saying. Spotify came in with no previous customer base whatsoever. They had to build a reputation with consumers, so thus a slower adoption rate. Apple is a brand that has been established since the mid 70's and now have over 700M people using iOS based devices and roughly 140M using Macs. Its been 5 weeks and the service is FREE, yet only 11M people have signed up for the trial. The application is redundant because Apple already offers free streaming through iTunes and the Music app that is on iOS devices. Why sign up for a different product your phone already has? 100M+ iPhone 6's sold and everyone who has iOS8 at least the latest version can sign up for this service. Windows has over 1.4Billion users, and nearly 20% of them have already moved to Windows 10 which has been available for free for less time than Apple's new music stuff and yet Microsoft has more people using Windows 10 and yet they have double the users. Now, try to explain that one away. Considering, more people are more cautious about adopting a new version of Windows vs some simply music streaming app that has a terrible UI.

1. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I bet when the free trial is over in two months its going to loose more than half of its users, and since there isn't a free mode with its messy UI I really don't get all the hype.

2. HASHTAG unregistered

I actually enjoy the UI, even better than Spotify's.

29. engineer-1701d unregistered

its not hard to sign up 11 million people for music on iphone when u cant side load without jailbreak and apple raises the price of all other music streaming apps and its free for 3 months also not to forget they dont have a fm radio in them, try harder apple pr people

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Considering how many fans have iDevice, I am actually surprised the number is so low.

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