Global app revenue surpasses $34 billion during H1 2018, App Store continues to lead

Global app revenue surpasses $34 billion during H1 2018, App Store continues to lead
During the first six months of 2018, global app revenues saw a year-on-year increase of 27.8%, reaching a total of $34.4 billion. And, unsurprisingly, Apple’s App Store accounted for a pretty big chunk of the total.

Of the revenue generated during the first half of the year, over 65% of it came from the App Store, with its total sales reaching $22.6 billion during the period. For comparison, over the same period in 2017, Apple generated $17.8 billion in revenue through App purchases, thus meaning the service has seen a total growth of 26.8% so far this year. Interestingly, though, it appears Google’s equivalent is performing even stronger. See, although total revenues still pale in comparison to those generated through the App Store, the Google Play Store saw year-on-year growth of nearly 30% during the period to $11.8 Billion.

In regards to which apps generated the highest amount of revenue, Gaming was undeniably the most popular segment. In fact, it generated $26.6 billion of the total amount, with Honor of Kings from Tencent proving to be the most popular one. Outside of this category, though, Netflix takes the crown and is followed close behind by popular dating app Tinder and Tencent Video. 

On one separate note aside from the revenue, it’s also worth noting that Facebook undeniably dominated the list of most popular apps in terms of installs. In fact, messaging platforms WhatsApp and Messenger took 1st and 2nd place, while social networks Facebook and Instagram took 3rd and 4th respectively.


source: Sensor Tower

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19 Comments

1. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Nothing has changed guys. This is definitely worth an article! "This just in, Oneplus is still not selling as well as Samsung or Apple!"

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

Easy there ladies... you’re both pretty.

9. darkkjedii

Posts: 30968; Member since: Feb 05, 2011

Apple’s straight killing the App game. They got that Money May money.

10. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Waiting for him to step into the octagon. Will be an enjoyable fight to whoever he chooses. He already started training lately, apparently.

16. darkkjedii

Posts: 30968; Member since: Feb 05, 2011

Did he really? I’m not sure he’ll triumph there.

18. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

I don't believe so either, but the man is an athletic machine as well as an intelligent fighter. You never know in the world of sports! - Croatia made it to the World Cup, Germany got booted from group stage, and Italy didn't even qualify :X

11. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

No one makes money with Android(TM).

14. midan

Posts: 2716; Member since: Oct 09, 2017

And this is why we Apple users get all the interesting apps and games and android users can just sit back and wait and if they are lucky they get them half year later.

15. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Android has just as many interesting apps as Apple does, and the fact that you believe that Android doesn't get any at all just shows the fact that you have been using iPhones for a long time, such as the iPhone X on your profile picture. Android has a lot of fantastic apps, and it definitely has a bunch of great apps that the App store doesn't as Google's play store simply has a lot more apps. It's a lot easier to develop apps for Android, and it's a lot cheaper as well, which is why there is so many fantastic free apps on the Play store, while there isn't on the App store, as it's very expensive in comparison, so the developers need to request money to get back their invesment. This is also why the Android userbase is so much larger, yet don't make as much money, when only accouting for direct payments, as you simply don't need to pay on Android to get a fantastic app.

17. midan

Posts: 2716; Member since: Oct 09, 2017

"t's a lot easier to develop apps for Android,"¨ Wait what? :) and that's why it takes so much more to time to make android version of the same apps or games? Maybe you meant that it's easier to get your app to the play store, but you are actually saying it's lot easier to develop apps for android? :)

19. tevin

Posts: 4; Member since: Jun 11, 2018

what would be interesting is to know the average price of an app apple / google in relation to the number of downloads an app that costs 100 and downloaded 10 times, it's different from an app that costs 1 but has downloaded 500 times. If we take the number of Apple phones sold in 2017 (more than 77 million) there is less than Android, it's on .. but with 15 billion apps installed from the App Store (10% of progression on the previous quarter) which represent 16 billion spending in games we understand that the apps are not given! which business anyway ...

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