Android Wear 2.0 smartwatch coming from Tag Heuer in May

Android Wear 2.0 smartwatch coming from Tag Heuer in May
The impending Android Wear 2.0 release seems to be sparking new movement in the stale smartwatch market. We are bound to get new Google smartwatches soon, and others in the business aren't resting, either.

Jean-Claude Biver of Tag Heuer revealed that the coveted brand will release an Android Wear 2.0 smartwatch in May. Made in two sizes, the wearable will pack better hardware and features such as an improved display and a GPS module capable of pinpointing your location within a 1 meter radius. Moreover, Tag will be using an Intel processor, which is still rare for an Android Wear device.

The Tag Heuer head also reported that the company has sold 56,000 smartwatches since the Tag Heuer Connected's release in November 2015, beating the initial target of 20,000 units. That's a fine turnout for Tag's first entry into smartwatches after decades spent crafting traditional ones. Unfortunately for Google and its partners, though, even Tag couldn't manage to outsell the Apple Watch, which speaks volumes about Apple's marketing power.

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10 Comments

1. Klinton

Posts: 1409; Member since: Oct 24, 2016

'Tag couldn't manage to outsell the Apple Watch, which speaks volumes about Apple's marketing power.' Apple's marketing power is nothing special.(just like everything Apple, though) All the marketing power that helps Apple, is Wall Street and their media. Don't let to be fooled. As soon, as Wall Street choose other darling, we could see the real Apple's ''marketing power'' LOL

2. Klinton

Posts: 1409; Member since: Oct 24, 2016

BTW, let's see how many Apple Watches at the Tag's price Apple have sold.

3. Alpha1

Posts: 100; Member since: Jul 06, 2016

Exactly. Toyota sells more Camry's than Lamborghini sells Huracans. Apple is the Camry of the watch world.

5. Feanor

Posts: 1389; Member since: Jun 20, 2012

Seriously Phonearena? And H&M sells more trousers than Hugo Boss, is it news that mainstream sells more than luxury? The real news is thanks to the Connected, TAG Heuer bucked the downward trend of the Swiss Watch industry and it became one of their volume models.

6. sgodsell

Posts: 7456; Member since: Mar 16, 2013

Klingon, clearly your brain is not functioning properly. The Tag Heuer starts at $1500 USD. So how is a watch at that price suppose to outsell anything? Even Apple themselves dropped their expensive Edition version. Plus has anyone seen Apple's $1500 Heremes version in the wild? For that matter I haven't seen anyone with the $1300 ceramic Apple watch version.

4. Chuck007

Posts: 1411; Member since: Mar 02, 2014

This or the Gear S3? Hmm..

7. Feanor

Posts: 1389; Member since: Jun 20, 2012

This will cost as five Gear S3 and it will probably do less. They are not really comparable. I'm very happy with my first generation TAG Heuer Connected because, when I bought it, I knew that it would be nothing special from a features point of view but it would be first and foremost a watch with its smart functions just a nice extra to have. And I didn't regret it. As a fit and finish it is on a totally different league. But you need to know what you're buying and what for.

8. Alpha1

Posts: 100; Member since: Jul 06, 2016

Can't you also exchange it to Tag and get a discount on a mechanical real Tag.

10. Feanor

Posts: 1389; Member since: Jun 20, 2012

Not exactly, but sort of. You can return it to TAG Heuer after the two year warranty expires, pay once more the same $1500/€1350 of the initial price and you get the mechanical version of the watch, which is reserved only for the TAG Heuer Connected customers. So it's like buying a $3000 TAG Heuer Carrera in two installments, two years separate and getting a smartwatch to play in between. It's not a bad deal considering that $3000 is just about what you would pay for a basic Carrera and you get a watch that no one can buy in a shop.

9. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Omfg.....they almost trippled their expectations......did apple do that?

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