If you've been to the movies anytime during the last few years, you've seen the hilarious promos asking those with mobile phones to show some will power and refrain from texting during the movie. Not only can the sound of a QWERTY keyboard constantly being depressed be a little distracting to those who paid good money to see a movie, but the light from the screen can also distract a fellow movie goer. And then there are the emotions that you need to bottle up during the film. Even if someone sends you the funniest response via text, you can't make an inappropriate sound. After all, how would it look if the screen is showing someone dying and you're cackling up a storm.
While most theater chains treat someone texting during a movie as a person who is committing a horrible sin, AMC is considering welcoming these people with open arms. Under consideration is a plan that would convert the back row of all of AMC's 400 cinemas to texting aisles. Using soundproofing and a barrier to prevent the light of the screens to leak out and annoy others, those sitting in this row will be able to text throughout the entire movie. By shoving all of the texters to the back row, AMC feels that it will prevent the rest of the theater from producing the distracting noises and lights that take place when a person is involved in a dialogue via SMS.
Besides AMC, Regal and Imax are both also looking at ways to allow text messages to be sent during a movie without distracting others. The issue recently hit the mainstream press when Madonna was spotted at the New York premiere of 12 Years a Slave with director Steve McQueen, texting throughout the movie. The Material Girl said that she was involved in a business conversation.
source: TheIndependent via Textually.org