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The guys behind Angry Birds plan big - want to become "as large as Facebook or Google"

Posted: , by Alex I.

The guys behind Angry Birds plan big - want to become
When it comes to mobile gaming, Angry Birds is a phenomenon of unprecedent proportions, and all indications point to the fact that the company behind the game - Rovio - is planning big. Kaj Hed, who is the Rovio Board Chairman, and also the father of the company's CEO, says on the topic:

"We're aiming to be as large as Facebook or Google."

This may look a bit far-fetched to many, but here are the facts. Rovio wants to go public in New York. Moreover, three other companies - Accel Partners, Atomico Ventures and Felicis Ventures - invested some $42 million in Rovio last week, and now have 15% of its shares. This values the Finnish company at around $281 million, which doesn't sound too bad to us.

Kaj Hed goes on to say that Rovio is now able to choose its investors and the terms of any potential deal, which is not a bad position for a start-up. As for its current financial situation, it has been disclosed that in the second half of 2010, the company recorded over $7 million in revenue, while its profit margin is 58%, effectively meaning that Rovio profited about $4.2 million in this period.

Now that the company has plans to become an IPO (initial public offering) in New York, it would be interesting to see how far it can go. Do you think Rovio will make it to the top?

source: Talouselama (in Finnish) and Arctic Startup via Mashable

21 Comments
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posted on 18 Mar 2011, 10:19 6

1. Mike from NY (unregistered)


Is this guy an idiot or what??? He just made a great game and wants to becoem as big as Facebook or Google??? It took these companies many years to be where they are now. And Google... it took so much work from their side and SOOO many products they released, whereas this guy just made Angry Birds, and wants to be as big the major companies?

Street Figher is an amazing game, and though they release games every year, they don't make such ridiculous claims, nor will the franchise will ever be as big as Google or Facebook.

Nuff said!

posted on 18 Mar 2011, 16:07 2

9. rfrapp (Posts: 77; Member since: 10 Jun 2010)


They didn't mention any timeframe for their rise to ranks of those such as Facebook or Google. They merely stated that they want to become as big as them. When you were a kid, did you dream of becoming an actor or something of that nature? This is exactly the same thing. A company has a dream. People are aloud to have dreams, you just need to shut your little ignorant mouth and stop using the internet. You don't deserve it if you're going to keep trolling on companies for having a dream.

posted on 18 Mar 2011, 20:30

12. Das70 (Posts: 124; Member since: 05 Jan 2011)


Shesssh rfrapp. Mad much?LOL Dreams are nice, but they need to be realistic if you want them to happen. It is a little far fetched I have to agree. I dont know of any coompanies who have become as big as google or facebook with the popularity of one game.


Am I the only one who finds the game extremly boring???

posted on 18 Mar 2011, 17:25 1

11. tj (unregistered)


whatever this guy is smoking, i want some.

posted on 18 Mar 2011, 10:51 2

2. remixfa (Posts: 13903; Member since: 19 Dec 2008)


lol.. i dont think he ment literally, but figuratively. he wants to be the "google" of mobile gaming. He wants to be the big dawg that everyone looks to for the next great thing. As of right now.. he is. Can he keep it that way? Only time will tell. They will have to have more successes than just angry birds updates because eventually people will tire of the game. If thats the path they want, then they should say they want to be the next "Nintendo".. survive 30 years off games with the same characters. How many mario games have their been?! lol.

posted on 18 Mar 2011, 12:37 2

3. btbotimtim (Posts: 147; Member since: 08 Dec 2010)


Angry birds is similar to a game that i used played online long time ago. i guess more than 10 years ago.
the name was fortress.
it was a very popular online game from korea.
And now, nobody plays it.
it means this guy cannot become as big as google.

posted on 18 Mar 2011, 13:48 1

4. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


This is a dangerous game he is playing. If he Advertises and expands Angry birds too much people will get annoyed but if he does it right maybe he can be as big as Disney Corp. making toys, movies, food, games, Parks, TV channel, phones(Japan only)...ect.

posted on 18 Mar 2011, 14:52 1

6. downphoenix (Posts: 2320; Member since: 19 Jun 2010)


so far they have 1 hit game under their belt.

Call me when they start rolling out hit after hit. They are just a smalltime company that were very fortunate.

posted on 18 Mar 2011, 14:52

7. twashington4 (Posts: 81; Member since: 24 May 2010)


I like Angry Birds, but c'mon man!! Next thing you know there will be Angry Birds toys in kids meals. LOL.

posted on 19 Mar 2011, 14:55

19. jayme (Posts: 36; Member since: 10 Jan 2011)


toys....done.

board games....done.

computer and major platform gaming consoles.....in the works.

prime time kids show.....probably.

soft drinks and fast food......expect it!

next up........Angry Birds Diapers, fling doo bombs at the turd monsters before they get your eggs! hahahahahahahahahaha. I seriously LOVE this game!!!!!!!!!!!

posted on 18 Mar 2011, 15:14 2

8. JosephGubbels (Posts: 15; Member since: 09 Mar 2011)


Has Rovio even made any games (and if so, any major games) aside from Angry Birds?

posted on 18 Mar 2011, 16:56 3

10. oddmanout (Posts: 435; Member since: 22 May 2009)


I got bored of angry birds after the fourth or fifth level. Its a fun game but I honestly think that when Disney/Tapulous comes to android with their games, angry birds will be in the past. Lets just hope rovio isn't a one hit wonder.

posted on 18 Mar 2011, 22:11 1

13. RORYREVOLUTION (Posts: 2973; Member since: 12 Jan 2010)


Angry Birds is okay but it's not something I would actually spend my time playing for hours on end.

posted on 18 Mar 2011, 22:26

14. pickles (Posts: 14; Member since: 18 Jan 2011)


uhmm hi guise i am kind a new....what is this angry birds thing?

































nah jk but stupid zombies is better anyway

posted on 19 Mar 2011, 03:25

16. oddmanout (Posts: 435; Member since: 22 May 2009)


Hi. Angry birds is a game found in the android app market. Its worth the download (especially considering its free). You should try it.

posted on 19 Mar 2011, 14:58

20. jayme (Posts: 36; Member since: 10 Jan 2011)


?new? ok you must be kidding! my 70yr old granny knows some Angry Birds......maybe pay attention to the world around you. Angry Birds is the savior of the Earth. We will all be catapulted to Eden and live pig free for eternity.

posted on 19 Mar 2011, 03:51

17. gamer4life (unregistered)


This guy gotta be high or something! His angrybird game is the most boarding game of all time! It is a dumb game that is invented 4 3 year olds or mayb ppl who never play game b4! i recall playin something really simliar when im in 3rd grade( btw im a senior in high school now) and it was way better(gunbound?) Cmon not even the best selling game of all times call of duty series(not my favorite) dare to make such bold claims! So in conclusion angry bird sucks, if they dnt come out with something new this company is gonna fail big time!

posted on 19 Mar 2011, 04:33

18. IOS5 (unregistered)


Angry birds it's board game! This guy I thing he forget about game loft and capcom?! And by the way there's a new game comes out it has the same idea of angry birds and more fun than angry birds it's call it panda or something don't remember it but it's cool game.

Ps. He forget about PSP 2

posted on 19 Mar 2011, 17:40

21. Kuddow (unregistered)


As with most journalists, i expect this one to have misinterpreted what Kaj Hed meant. I dont think in any way that he meant that his company will be as successful as google or facebook, just that he wants to be in same league as they are in there each representetive area. And in a short perspective they wont have any problems, but in long run they need to conquer the same innovational challanges as these companies already have.

posted on 20 Mar 2011, 13:42

22. Bruce Wayne (unregistered)


To all of you unambitious, 2-cent tossing, jealous haters

There's nothing wrong with ambition. Whether your value is $28.10 or 281 million, I think it's well justified to "shoot for the stars". Whether they will get there or not is not the point. In a world that is constantly dumbing down and ambition is becoming more polarized to the have and the have nots, their guts is admirable

posted on 20 Mar 2011, 19:06

23. Rawrzellers (Posts: 224; Member since: 22 Aug 2010)


Good luck with that buddy, a ego never got anyone anywhere. It's a freaking game not a social networking site or a search engine so good look trying to make a game into those things. I predict this man falling so hard on his face in the future.

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