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The first VAIO smartphone is just a rebranded Panasonic Eluga U2

Posted: , by Florin T.

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The first VAIO smartphone is just a rebranded Panasonic Eluga U2
Earlier today, VAIO announced its very first smartphone, which will be launched in Japan on March 20 for around $420. As it turns out, the VAIO phone is not exactly an original product, but a rebranded Panasonic Eluga U2.

The Eluga U2 was released by Panasonic last month in Taiwan for about $255, so the VAIO handset clearly carries a premium price tag compared to it.

Apart from the different branding, the VAIO phone and the Panasonic Eluga U2 are identical when it comes to both design, and specs. The handsets run Android 5.0 Lollipop, and are powered by Qualcomm's 64-bit quad-core Snapdragon 410 processor. Other features include a 5-inch display with 720 x 1280 pixels, a 13 MP rear camera, and 2 GB of RAM.

As of last year, VAIO is a standalone Japanese company (after Sony sold the brand to a local investment firm). Panasonic is also a Japanese company, and yet both the VAIO phone and the Eluga U2 are manufactured by Taiwan's Quanta (which builds devices for many other major companies, including Apple).

Most likely, the VAIO phone will not be released outside of Japan, and we don't know anything about a wider availability of the Panasonic Eluga U2, either.


via: Blog of Mobile (translated)

16 Comments
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posted on 12 Mar 2015, 21:55 7

1. greenelektron (Posts: 529; Member since: 10 Sep 2014)


It's OK. No one seems to be interested on this overpriced and underspecd phone.

posted on 12 Mar 2015, 22:08 1

2. AndreaWijayanti (Posts: 68; Member since: 03 Mar 2015)


Yup, and no one seems to be interested on this ugly phone

posted on 13 Mar 2015, 00:04 3

4. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


It's not ugly at all, it's just wayy too expensive.

posted on 13 Mar 2015, 02:58

10. spin9 (Posts: 279; Member since: 31 May 2014)


No Vaio style

posted on 13 Mar 2015, 05:12

13. hellbread (Posts: 309; Member since: 21 Nov 2014)


I remember days when Vaio was association for premium device.
Sadly times they are changing...

posted on 15 Mar 2015, 21:49

16. chocolaking (Posts: 494; Member since: 22 May 2012)


althou i'm no big fan of VAIO, but i think the design is cool.

posted on 12 Mar 2015, 22:30

3. waddup121 (unregistered)


Might as well rebrand the Nexus 4 too...lol

posted on 13 Mar 2015, 00:47

5. itsdeepak4u2000 (Posts: 3713; Member since: 03 Nov 2012)


And Panasonic Eluga U2 just cost Rs. 15,990 ($267) in India. Its better to get another brand.

posted on 13 Mar 2015, 00:54

6. boyetgator (Posts: 7; Member since: 03 Feb 2015)


No one is interested in Japan Inc.
Old business models are crap.

posted on 13 Mar 2015, 02:17

7. HSN87 (Posts: 109; Member since: 09 Jan 2015)


LOL! Nexus 4 Reborn :P

posted on 13 Mar 2015, 04:58 1

11. Nathan_ingx (Posts: 3606; Member since: 07 Mar 2012)


Nexus 4 will still beat the sh*t out of this one.
Quad S4 Pro still better than 410, except for the 64-bit capability.

posted on 13 Mar 2015, 02:33

8. ishamesung (Posts: 46; Member since: 14 Jan 2015)


Stretched NX4

posted on 13 Mar 2015, 02:38

9. Krjal (Posts: 227; Member since: 19 Dec 2013)


Bit sad. I hope Vaio develop a model worthy of the logo.

posted on 13 Mar 2015, 05:07

12. boosook (Posts: 1419; Member since: 19 Nov 2012)


LOL! Wasted opportunity. Since the Vaio division has been acquired by an edge fund, they're probably pretending that they're doing something before they actually dismantle the company.

posted on 14 Mar 2015, 01:12

14. hondaslzman (Posts: 78; Member since: 29 Dec 2014)


Why Japanese so behind on smartphone? this Vaio looks like a 5 years old

posted on 14 Mar 2015, 16:41

15. romeo1 (Posts: 705; Member since: 06 Jan 2012)


To bad. They wasted the vaio name on such a cheap model.
Vaio is known for their premium laptops. The Vaio Z/S where brilliant.
Sony made a very big mistake selling the brand.

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