VAIO Phone breaks cover - a sterile-looking mid-ranger with an exorbitant price tag


Ever since Sony sold its VAIO brand, we've been hearing rumors that Japan Industrial Partners, the buyer of the brand, is intending to launch its own line of smartphones that will bear the VAIO name. The first one was supposed to break cover in Japan today, and it did indeed - the VAIO Phone is here!

At best, it's a humble-looking mid-ranger that is toting a not-so-affordable price tag and seemingly does not come with a true show-stopping feature. The same can be said about its specs - we have a 5-inch 720p display at the front, a quad-core 1.2GHz chipset (most probably a Snapdragon 410 MSM8916 one), 2GB of RAM, as well as a 13MP camera at the back. 

The phone is running on Android 5.0 Lollipop, marred by no custom UI and providing you to an almost-stock Android user experience. Reading the specs sheet and eyeing the clean, somewhat sterile exterior design, you'd probably imagine that the VAIO Phone will be flaunting an oh-so-affordable price tag, right? 

Wrong! The handset will cost you 51,000 yen, which is roughly $420. The phone will launch on March 20 in Japan and will most probably remain a local exclusive.

source: VAIO via Engadget

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