VAIO Phone breaks cover - a sterile-looking mid-ranger with an exorbitant price tag

Ever since Sony sold its VAIO brand, we've been hearing rumors that Japan Industrial Partners, the buyer of the brand, is intending to launch its own line of smartphones that will bear the VAIO name. The first one was supposed to break cover in Japan today, and it did indeed - the VAIO Phone is here!

At best, it's a humble-looking mid-ranger that is toting a not-so-affordable price tag and seemingly does not come with a true show-stopping feature. The same can be said about its specs - we have a 5-inch 720p display at the front, a quad-core 1.2GHz chipset (most probably a Snapdragon 410 MSM8916 one), 2GB of RAM, as well as a 13MP camera at the back. 

The phone is running on Android 5.0 Lollipop, marred by no custom UI and providing you to an almost-stock Android user experience. Reading the specs sheet and eyeing the clean, somewhat sterile exterior design, you'd probably imagine that the VAIO Phone will be flaunting an oh-so-affordable price tag, right? 

Wrong! The handset will cost you 51,000 yen, which is roughly $420. The phone will launch on March 20 in Japan and will most probably remain a local exclusive.

source: VAIO via Engadget



1. kingEngine

Posts: 36; Member since: Mar 05, 2014

Lower price would have made it an interesting choice.

2. Kruze

Posts: 1285; Member since: Dec 30, 2014

I can see that the "Vaio" name is what makes this thing so expensive for a mid-range. Don't ever sell it to countries outside Japan, might be DOA for sure.

3. dimas

Posts: 3341; Member since: Jul 22, 2014

Amazon firephone of Japan. In a few months, they'll retail this for $200 or below.

4. Kruze

Posts: 1285; Member since: Dec 30, 2014

At least it's not some useless forked Android and forces you to use their services.

5. A.o.D

Posts: 17; Member since: Mar 12, 2015

Wow that pricing is crazy! Most vaio fans are also sony fans so people in japan will go for xperia m4 aqua which is much better than this and will be available at a much lower price.

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Reminds me of Nexus 4. I think it looks very good, but that price is just stupid lolol

7. Cyberchum

Posts: 1033; Member since: Oct 24, 2012

Another Apple wannabe. Only Apple can get away with stuffs like this and it has the biggest market share in Japan, good luck swaying buyers.

8. namesib

Posts: 97; Member since: Feb 08, 2015


9. ravi5695

Posts: 75; Member since: Feb 11, 2011

looks sleek... But priced highly... surely not gonna sell in huge volumes..

10. vuyonc

Posts: 1089; Member since: Feb 24, 2014

Lol at people who thought that the VAIO phone would threaten Xperias.

11. RandomUsername

Posts: 808; Member since: Oct 29, 2013

$420? Were they smoking weed?

12. EcoCare

Posts: 444; Member since: Jul 30, 2014

Now I know why VAIO and Sony split.

13. Genersis

Posts: 219; Member since: May 29, 2013

Still can't ditch their approach to brand name mark ups it seems.

14. Settings

Posts: 2943; Member since: Jul 02, 2014

At least, they should've installed custom skin and not using vanilla.

15. lalalaman

Posts: 638; Member since: Aug 19, 2013

try again later

16. Rhinoface

Posts: 179; Member since: Dec 05, 2014

disappointing. Was hoping for a Z series midranger.

17. Skizzo

Posts: 403; Member since: Jul 14, 2013

It's a nice looking phone, but the price is too high for the specs. Should have been $300-$350 tops if it wanted to draw any serious attention in an already crowded mid-range market. Also, that last pic looks like a VAIO branded Xperia Z2.

18. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

Vaio has always been expensive. Their laptops have always been priced beyond the range of similar configurations. Now, I think, if I want to refer to something as too expensive I would just say "That is so Vaio!"

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