In all, 11.2% of the teenagers in the survey want some sort of Apple product under the tree. Back in 2008, only 7.3% of the teens asked requested a product made by the gang at Cupertino for the holidays. A large part of the increase came from the Apple iPhone which has tripled its presence on the list over those years. As more kids picture themselves unwrapping a iPhone for Xmas or during the 8 days of Chanukah, fewer have the non-touch Apple iPod in mind. Kids wishing for the non-touch iPod have dropped from 4.3% of those surveyed in 2008 to 2.1% this year. The number of those wishing for the Apple iPod touch has stayed static over the last 4 years.
Another reason for the increase in teenagers' holiday wish for Apple products has to do with the Apple iPad. Not around in 2008-2009, the tablet is on the wish list of 2.5% of the teens asked, up from 2.2% last year. The numbers jive with a recent poll taken by Nielsen showing that 24% of kids age 13 or higher plan on buying an iPad in the next 6 months. The same poll showed that the Apple iPhone and iPod touch have been among the top gifts for teens this year.
To put the Piper Jaffray survey in perspective, the Microsoft Xbox 360 appears on only .3% of the lists of teens asked for their wish list and the Sony PlayStation 3 appeared on .4 of the lists. The only items that beat out Apple products as a whole were cash at 22% and clothing at 15%, and we would bet that if you asked the kids who want the moola what they would spend it on, most would probably reply with the Apple iPhone.