With tensions already high between fans of the Apple iPhone and those who prefer Android, the ad acted as a lightening rod for those who felt the need to defend their favorite smartphone. As a result, a number of parodies showed up, poking fun at Samsung's ad. For example, one is headlined "Don't settle for cheap plastic," obviously an attack on the Korean manufacturers liberal use of the material in building its phones.
Will Samsung respond? Remember, the parodies did not come from Apple which makes this different than the ad campaign waged by Motorola in July 2010 at the height of Antennagate and the left-handed death grip. Both ads were for the Motorola DROID X which at the time was Moto's flagship Android model. The first ad contained some inflammatory copy which read, "DROID X, "most importantly comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls." At the time, none other than then Apple CEO Steve Jons chided Apple iPhone 4 users for holding the phone incorrectly. Apple eventually sent out free rubber bumpers to Apple iPhone 4 owners to shield the antenna from interferring hands. Motorola made fun of this in another DROID X ad that had a screaming headline that screamed "NO JACKET REQUIRED" above the image of the Motorola DROID X.