T-Mobile shares hit 52-week low and this is not good news for the carrier
T-Mobile announces that 3G, 4G legacy plan subscribers are being forced to transition to more current 5G service plans.
T-Mobile shares hit 52-week low | Image by PhoneArena
Earlier today we told you that T-Mobile was forcing subscribers on 3G and 4G legacy plans to make the move to one of the carrier's newer plans. This is not T-Mobile asking politely whether these customers would like to move to a modern 5G plan. This is T-Mobile forcibly taking its customers into the 5G era whether they like it or not.
T-Mobile 3G and 4G legacy plan subscribers are being forced to move to a 5G wireless plan
Affected subscribers will be paying a little more each month to be moved to the current plan that is closest to the legacy plan from which they were removed. In addition to giving transitioning customers premium 5G service, the new plans come with a 5-year price lock, more hotspot data, and international roaming to more countries. Thousands of T-Mobile customers are impacted by today's announcement.
T-Mobile customers kicked off their legacy plans will have to select from one of three options. They can:
- Accept the transition to the current T-Mobile plan they've been assigned to.
- Stay with T-Mobile but switch to an even higher priced current plan.
- Leave T-Mobile for another carrier.
T-Mobile faces a huge deadline
It is another example of how things are falling apart for T-Mobile as the wireless provider that was once the Un-carrier, America's darling, faces a huge August 1 deadline. Last month, a leaked memo from T-Mobile COO Jon Freier said, "Every upgrade and add-a-line transaction whether done in a store, over the phone, from the couch, wherever, will be done exclusively in T-Life."
Not that this is a surprise as we've been telling you about T-Mobile's yearning to be a digital carrier for a couple of years. Now that the process is so close to coming to fruition, the pinstriped suits in the C-suite can almost taste it. But the taste for reps and customers has not been a delicious one. And now you can add another group of people not happy with the company-its stockholders.
We’re retiring our oldest plans, some of which were built nearly 15 years ago – in the 3G and 4G eras, and well before our 5G network was fully deployed. Customers will transition to modern plans that provide access to America’s best wireless technology, enhanced features and a 5-year price guarantee for peace of mind. Some customers will see no change to their monthly bill, while some will see a modest adjustment. Every customer moved to a new plan will keep their current benefits while gaining improvements in network and service experiences.
T-Mobile statement
T-Mobile hits a fresh 52-week low
T-Mobile shares today dropped as low as $169, making a new 52-week low before rebounding to close Monday at $173.97, down $8.71 or 4.77% on the day. It seems so long ago when the carrier's 52-week high of $261.50 was set. To be precise, that tick was made on August 20, 2025.
From September 22, 2012, when John Legere took over as T-Mobile CEO, to April 1, 2020, when Legere left, T-Mobile's shares rose 440% from approximately $16 to about $87. The carrier's amazing rise from being dead last among the U.S. "Big 4" to its current spot as arguably the most admired wireless firm in the States took place as the stock was rising.
That makes sense as a brilliant, unorthodox CEO had the company moving its way up the charts, curing customer pain points. But look at what is happening now. The quarterly numbers look good, but the stock is not responding. In fact, it is going the wrong way.
Just as the rising shares confirmed that Legere was doing the right things on the way up, the rapidly declining stock tells us that current CEO Srini Gopalan is not making the right moves. If you're a T-Mobile subscriber, think about the things you love about being a T-Mobile customer and ask yourself which CEO was responsible for it. Dollars to doughnuts that Legere was the CEO when your favorite T-Mobile feature was implemented.
The industry-leading T-Mobile Tuesdays reward program? It was started under Legere. The free MLB.TV app? Legere was responsible. Ditto for Netflix on us. The famous Un-carrier registered trademark? Also started under Legere.
Former T-Mobile CEO John Legere. | Image by T-Mobile
Why did current T-Mobile management blow it all up?
The decision to build out its 5G network using 2.5GHz mid-band spectrum instead of mmWave airwaves like Verizon and AT&T did was not Legere's decision. But it was a gutsy call by Chief Technical Officer Neville Ray and was fully backed by Legere. That one decision led to T-Mobile's early and current domination in 5G.
For some reason that doesn't seem obvious, the current brain trust of T-Mobile feels that it needed to blow everything up. If you believe that stock prices look ahead, the 26.98% decline in T-Mobile's stock price over the last year is telling us a story about the future of T-Mobile, and it doesn't appear to have a happy ending.
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