New Motorola ad takes on Apple and the iPhone 4-again

New Motorola ad takes on Apple and the iPhone 4-again
Remember a few weeks ago when Motorola placed a full page ad in the New York Times for the DROID X? The ad copy took direct aim at the connectivity problems that the iPhone 4 has been having by saying that the DROID X could be held in any pose, unlike the iPhone 4 which drops calls and loses signal strength when gripped on the lower left corner. This time, Motorola takes aim at the bumpers that Apple has sent out to iPhone 4 owners to stop the antennas from de-tuning.

The headline of the ad, No Jacket Required, aims right at Apple's iPhone 4 Case Program just as Apple has started shipping out the cases as we reported yesterday. The ad reads, "At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. Motorola 2, Apple 0.

Motorola DROID X Specifications | Review
Apple iPhone 4 Specifications | Review

source: AndroidGuys



1. snakemann

Posts: 50; Member since: Apr 17, 2008


24. jdoc611

Posts: 17; Member since: Mar 17, 2010

I just find it funny how your DROID X shipped with a lot of bugs that had to have an OTA to fix within the first week. And also lets not forget about the screen issue too. You guys have your heads so far up your ass. If motorola is going to call someone out they might want to make sure their phones wifi works properly and the camera is not laggy among other things before shipping.

27. numberonenygfan

Posts: 211; Member since: Oct 19, 2009

u are an "f" ing idiot man. The percentage of problems with the x was so small it didnt even effect half of the people who bought one.. as far as i know, the iphones baby bumper problem effected the entire lot of them! stop being a sissy girl and admit apple dropped the ball. not to mention the ota upgrade was a simple fix for a small problem. as far as i know you cant fix hardware with a ota update.. doofus! droid x ftw

2. artz1986

Posts: 453; Member since: Mar 11, 2009's getting a bit played out isn't it?

4. ace1122

Posts: 237; Member since: Mar 23, 2009

Yeah personally I'm getting pretty sick of these iphone4 jokes. I don't really like apple or the iphone. I'm just kinda sick of all these jokes. They aren't funny anymore. We all know the X is better than the iphone.

7. tlang1064

Posts: 49; Member since: Feb 21, 2010

I agree...iphone would be my last choice it the super phone line-up, but I must admit the the iphone 4 has one up on the Droid X...front facing camera for video calling. I'd side with the EVO 1st, Droid X 2nd, and iphone 4 3rd, and whatever T-Mobile is doing these days 4th (although customer service and plan prices are better than ATT).

8. gambino37

Posts: 146; Member since: Oct 16, 2009

While I agree with you guys almost 100%. We have to think about it from a public standpoint. We bash the topic daily on here. While the average Joe doesn't visit this site and only sees small clips here and there on the news or more common websites like MSN or what have you. It is VERY over exposed on this site but I think it's great for soccer moms and everyone else who thinks an iPhone is "keeping up with the Jone's" to potentially have something in their face to make them think twice. The majority of people buy the iPhone because of the half eaten apple on the back. Not what's under the hood. These adds try to at least educate them, even if it is in a joking manner.

10. cc16177

Posts: 312; Member since: May 09, 2010

"The majority of people buy the iPhone because of the half eaten apple on the back." I had a customer today bring a Motorola Droid in to get a warranty replacement for a broken lock button and they had put a sticker of the Apple logo on the back... it ended up being really bad because after I puked all over the phone I had to pay for her insurance replacement for the water damage...

20. tallica05

Posts: 93; Member since: Dec 26, 2009

its advertisment.. If I am motorola after the phony youtube thing where the x does the same thing as the iphone I'd do this too.

26. ace1122

Posts: 237; Member since: Mar 23, 2009

Everyone boos me and artz1986 but not the people who agree with us... Hmm..?

3. cc16177

Posts: 312; Member since: May 09, 2010

I have the Droid X and while I think this is funny they really need to let Apple just bury themselves on this one...

5. AaronWasHere

Posts: 36; Member since: Mar 10, 2010

Haha that is great. Good work Motorola. Only thing that would have made the ad better was if it was calling Jobs himself.

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

Methinks motorola is worried about the iphone 4 sales - they are tremendous - even with the antenna issues and other stuff that gets played out way to omuch. Moto sees an opening and a wolf.

11. ilia1986 unregistered

Desperate tactics require desperate situations for their justification. Enough said. Everybody blames Apple for shifting the focus from the Antenna problem - by ridiculing other devices. But when other companies do the same - by directly targeting Apple - no-one gives a damn. I guess hating Apple is a common trend now. Not that I particularly care - we all have our passions. You know what mine's are.

15. cc16177

Posts: 312; Member since: May 09, 2010

Apple didn't "shift the focus". They blatantly lied about other companies and accused their phones of having the same "death grip" issue the iPhone has, when in fact they do not. Yes, the phones may lose bars when gripped very tightly, but that is not the same as dropping a call by just having someone touch the left side of the phone in the wrong way. Motorola is just pointing out that their phone does something better, in this case, make phone calls.

16. ilia1986 unregistered

Yes but this is directly targeted at Apple. I am not saying that Apple is not to blame for their response. My point is that it is wholeheartedly amusing to see Company X say that Company Y's phones have a disadvantage - and as a result people side with company Y - and then see Company Y say that Company X's phones have a disadvantage - while still seeing people side with company Y. I guess that people really don't like it when one company or another restricts them in anything at all. I wonder where does this immense dislike come from...

17. cc16177

Posts: 312; Member since: May 09, 2010

You will also notice I am not a huge fan of the ad campaign but I would not compare it to Apple's pathetic attempts at showing other phones having the same issue.

21. ilia1986 unregistered

Yes I've noticed this myself. But there has to be an explanation to all this. Steve Jobs isn't a lunatic. He knows how people usually hold phones. And that is very unlike the way which his workers hold them to demonstrate that the Antenna issue is not just on the iPhone. Could it be that Apple is really blatantly lying to everyone in order not to hurt the sales of the iPhone 4?

22. anthonygolovey

Posts: 44; Member since: Dec 30, 2009

You are an idiot the bars might go down just like in droid X when gripped tightly but doesnt DROP THE CALL, u dont have an IPHONE 4 so u wouldnt know, it makes you an IDIOT to claim something like that when you dont have the phone.

23. jherz6

Posts: 217; Member since: May 23, 2008

Well I looked up the hot spot for the droid x on apple news, and watched the utube video to make sure I had proper hand placement to test this my self and I didnt lose a bar. I was waiting for something to happen, and nothing at all happened.

25. cc16177

Posts: 312; Member since: May 09, 2010

You are an idiot for even writing that post. Your own personal experiences do not mean that everyone else is wrong. I have personally used two iPhone4's and was able to make the phone drop calls and completely lose a data connection by just holding it in my left hand.

9. jherz6

Posts: 217; Member since: May 23, 2008

Well I think its about time Apple was taken down a peg or two. For the past few years they have had the phone to get and were the company to beat. Alot of new phones were deemed the iphone killer like the Storm. But now even they committed suicide with the iphone 4, and the x is the one to beat.

12. jtkong

Posts: 13; Member since: Mar 17, 2010

Love my Droid X!!

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Entirely unnecessary, perhaps, but a funny ad nonetheless. About as lowbrow-and creative-as the ads ripping on AT&T's coverage last year. I think, honestly, that the tantrum Apple has thrown over this issue is what's fueled these ads more than the problem itself. As soon as Apple shuts up, Motorola will shut up.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

well, then that will never thanks for the -1 on my intelligent insight there - whoever it was...BRILLIANT!!

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

*ahem* Methinks Moto isn't all that worried about the Iphone's sales. If you noticed, while the Iphone got 3 million sales, it's the ONLY phone with its operating system, and about the only phone really worth going to AT&T for. Even with those 3 million sales, Verizon still got more net adds in the second quarter than AT&T. The Droid X's sales haven't been any slouch either-they've been selling out just about everywhere people have the money to buy them. There aren't any real sales estimates which I can find, but I'm sure the Droid X's sales haven't been any slouch. The point is this: that Android has been exactly what Motorola needed to get back on its feet. Now if they can make non boring, reliable regular phones again, their recovery will be complete. Success doesn't exactly mean outselling the competition.

19. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Oh yeah, and according to Flurry's estimate, the original Moto Droid edged out the original Iphone in sales over the same amount of time: 74 days.

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