Here's the ad Samsung is running against the iPhone 5 launch nationwide

Here's the ad Samsung is running against the iPhone 5 launch nationwide
Samsung might have been preparing for the launch of the iPhone 5 preorders Friday by planning to run an ad directly targeted against Apple's newest phone, judging from the content piece, circulated in the media. 

The first preorder days are usually the most hectic, and where Apple is usually breaking record after record in sales, so Samsung's PR team is obviously challenging these initial moments head-on.

The ad shows the Apple iPhone 5, turned off, and with the main features listed underneath, and then the Samsung Galaxy S III in all its glory against it, with a list of its own features listed below.

As you can easily guess, the Galaxy S III list is much longer for a purpose, and there is a big fat title at the top saying "It doesn't take a genius." What do you think about Samsung's attack ad - will it be considered over the top, or will it be effective?

via SFGate

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)
Galaxy S III AT&T
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 2100 mAh(8.00h talk time)

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310 Comments

1. Hammerfest

Posts: 384; Member since: May 12, 2012

"A totally different plug" One for the records... I love it!

25. Santi_Santi unregistered

nothing far from the truth...

54. blackcatsvalentine

Posts: 3; Member since: Aug 29, 2012

i will buy iphone 5 because it has "a totally different plug" enough said..LOL

123. Apple_Royally_

Posts: 42; Member since: Sep 15, 2012

it feels proud at $100Billion, We are all behind you Apple, also will be hearing decision with the choices,

205. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

and you will stay behind and stay dumb ever and get dumber year after year buying same iphone for full price over and over again

246. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

apple dont give a damn about you lol you that deluded you think your part of them they will be laughing at all you as you buy the same phone just stretched. think if they can get away with selling you the same phone over and over next year they might just write an 's' on it simple say yeah its the same phone buy look how cool the 's' looks...and millions will buy it thinking there in an exclusive club

311. epdm2be

Posts: 819; Member since: Apr 20, 2012

@ chaoticrazor It's NOT the same it has 'a totally different plug'. ;-)

163. Fuego84

Posts: 357; Member since: May 13, 2012

I love it too. It let's you know what you'll be missing out if you get the iphoney 5

218. ahmed_ali_yossef2010

Posts: 164; Member since: Jul 26, 2012

why is samsung always makes comparisons against apple only that means that it's afraid of apple i won't say this isn't a smart idea because it's

245. adelta90

Posts: 63; Member since: Sep 14, 2012

that could be it, but its much more likely that samsung is flabbergasted why so many people pay so much more for a phone with obviously less features

247. Scorpion

Posts: 103; Member since: Apr 28, 2012

I guess they hired some former Apple marketing exec, tha's the best ad I've seen from them so far. Takes a direct hit at the Iphone.

2. mas11

Posts: 1034; Member since: Mar 30, 2012

Apple just got owned!

76. GalaxyOptimus

Posts: 23; Member since: Dec 29, 2011

no, they got samsunged

288. Hemlocke unregistered

They lost in court? They have lost so many times, lately, that I suspected that the term "Samsung" would make it into the OED and M-W as a synonym for "loser."

289. jroc74

Posts: 6023; Member since: Dec 30, 2010

It might....because I suspect "Apple" might make it as a synonym for "hypocrite"

133. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

What do you expect for an incremental upgrade. And one that can't even support concurrent voice and data use if you are on VZW or Sprint. The iP5 is such a yawn. Apple is starting to repeat the RIM experience - release a phone that is behind the power curve. They are presently at around 12 months worth of obsolescence. When they get to 18 months, start to see their market share slip.

165. Fuego84

Posts: 357; Member since: May 13, 2012

I bet there next iPhone, the iPhone 5s, will address that issue with the data /call over LTE and it will be announced as new and revolutionary feature haha.

177. mas11

Posts: 1034; Member since: Mar 30, 2012

And it will have a longer 4.3" screen even though today's superphones have at least a 4.7" screen. Oh and don't forget, it will have a 720p display when HTC is about to release a 1080p Phone.

202. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I doubt the iPhone will ever get a 720p display. Apple is the last hold-out for one-handed operation of the phone. I bet you didn't know that you really needed to be able to operate your phone one-handed, did you? ;-) Personally, I have done extensive testing over the years that I have owned cellular phones (going all the way back to the original Motorola brick), and I can confirm that the ONLY time I needed to be able to use the phone one-handed is when I am talking on it. In fact, it might even be impossible to use both hands to talk on the phone other than when in speaker-phone mode.

217. levvy

Posts: 33; Member since: Aug 01, 2012

Next iPhone featuring "Voice over LTE (VoLTE) and This Changes Everything".LMFAO

312. epdm2be

Posts: 819; Member since: Apr 20, 2012

"What do you expect for an incremental upgrade." Why complain now? They have been doing incremental upgrades since the first iPhone. "...a phone that is behind the power curve...." They have ALWAYS been behind the 'power curve'. The first iPhone couldn't even do MMS which normal phones already did 10 years before. It didn't stop the fools from buying it, did it? Who cares? It's just a phone. If you can afford to spend a allmost a full month of wages on a bloody phone then great. I can't. Am too poor to spend money on a product made in a crappy China factory by a bunch wealthy hypocrite US bastards. Build it in US and THEN you get my sympathy. Otherwise f**k off. As for crapsung. I don't buy ANY of their crappy products, NEVER again. They're as hypocrite as Apple, enforcing their bloody Korean mentality abroad while in the end they're just as greedy as Apple. Yes, a personal friend of mine worked there so I know!

3. knights4life03

Posts: 131; Member since: Jun 09, 2011

Apple deserves it like literally! I love gs3

248. savezo007

Posts: 41; Member since: Aug 12, 2012

hav u got android 4.1 (JELLY BEAN) yet on your SGS3?

254. Kolcha

Posts: 1; Member since: Sep 16, 2012

Yes on my Galaxy S3 there is running original Samsung Android 4.1 Jelly Bean for a while and it works like a charm!

4. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Thanks PhoneArena, iWas looking for a new AvAtAr. Truer words were never published.

225. abdane

Posts: 507; Member since: Oct 07, 2011

hahahahaha me 2 ! :P

5. ilkinandr92

Posts: 50; Member since: Aug 07, 2012

i love the ad but one thing is wrong "The next big thing is already here" is wrong it will be out soon Galaxy S-IV

56. Owlet

Posts: 450; Member since: Feb 21, 2011

It is not "already here" though.

81. ilkinandr92

Posts: 50; Member since: Aug 07, 2012

thats wat i said.... xD

126. BREvenson

Posts: 240; Member since: May 17, 2012

"The next big thing is already here" is not wrong, because it is referring to the Galaxy S III, which has been out for a few months now. The next Galaxy phone, while it could very well be "the next big thing", is not "already here". It's not even close to here. /discussion

* Some comments have been hidden, because they don't meet the discussions rules.

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