Samsung denies having any part of “Wake Up” protest
While Samsung is known to unleash some marketing ads that poke fun at loyal Apple followers, the Korean manufacturer says it had no part in the display that took place outside an Australian Apple Store the other day.
Early reports suggested that this display was tied into Samsung’s upcoming device release, which many suggest will be the Galaxy S III, and frankly, it didn’t seem entirely out of character considering Samsung’s “Dude, you’re a barista” campaign, "Samsunged" campaign and more recently its depiction of sheep in its latest teaser trailer.
Even though all signs seemed to point to Sammy, Samsung released a statement to Slash Gear earlier today saying, “Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign.’”
At this point it is unclear who was the mastermind behind this flashmob, but it was well coordinated and features expensive assets such as a painted bus, making it seemingly a little too elaborate for a group of fans to put together, but you never know. Hopefully someone will fess up soon.