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Nokia's new ad highlights its continuing partnership with Microsoft

Posted: , by Alan F.

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Nokia's new ad highlights its continuing partnership with Microsoft
While the Kinks belt out "Not like everybody else," a man in color invades a drab black and white world. Pulling his yellow Nokia Lumia 1020 out of his pocket, his yellow earphones in place, our hero stands out thanks to color, which is the point of this new ad produced by Nokia. With Microsoft closing on its purchase of Nokia Devices and Services, the Lumia line retains the colorful look on the outside, meaning that even with new owners, the Nokia Lumia handsets still stand out.

Everything just became a lot #more colorful is the tagline of the spot, which shows our hero getting stares as he walks along the black and white streets, inhabited by those staring at their black smartphones. When one girl stares a little too long at our hero, her boyfriend gets a little jealous. Does the boyfriend represent the competition and the flirting girl friend stand for consumers? Just a thought.

The black and white world turns into color once our Nokia Lumia 1020 wielding friend spots a woman using a red Nokia Lumia 2520 tablet.  Considering that on Sunday, we passed along the news that Microsoft is still deciding what to name its mobile devices, it would appear that whatever they are called, Nokia remains a partner with Microsoft as Windows Phone looks to challenge Android and iOS.



source: Nokia via WPCentral

32 Comments
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posted on 28 Apr 2014, 05:52 8

1. sip1995 (Posts: 752; Member since: 07 Feb 2014)


Cool ad i like it, and btw Microsoft BOUGHT the rights to use the "Nokia" logo on the future Windows Phones.

posted on 28 Apr 2014, 06:08 3

11. maverick786us (Posts: 117; Member since: 20 Apr 2012)


Good to see that. I hope Nokia's R&D department, continue to develop innovative smartphones, which pioneer in
1) Camera
2) Screen
and other innovative stuffs like graphene, glance etc, pass that license to MS and MS does the production and sales of these devices.

posted on 28 Apr 2014, 07:02 3

14. sgodsell (Posts: 1031; Member since: 16 Mar 2013)


Duh, Microsoft bought their phone division. Like colorful phones are going to help them. It hasn't made a difference all this time. Glance have been on lots of other phones. Nokia got a huge grant in the form of $2.3 billion to aid in the research of graphene. Many others are working on that as well.

posted on 28 Apr 2014, 10:57

20. nasznjoka (Posts: 326; Member since: 05 Oct 2012)


Yeah and who wants a yellow/green/blue phone? maybe girls

posted on 28 Apr 2014, 08:16 2

16. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Always Nokia is colorful. Nokia phones looks more attractive than others.

posted on 28 Apr 2014, 05:53 5

2. FriendsOfSamsung (unregistered)


Same old boring ads, typical Nokia and m$ nothing interesting

posted on 28 Apr 2014, 05:54 9

3. theminolaboy (Posts: 128; Member since: 18 May 2013)


Your sarcasm is funny.. Your name clearly states it.. hahaha..

posted on 28 Apr 2014, 06:00 6

6. sip1995 (Posts: 752; Member since: 07 Feb 2014)


TROLL DETECTED.

posted on 28 Apr 2014, 09:20 2

18. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


Then move to virus vault.

posted on 28 Apr 2014, 05:55 3

4. itsdeepak4u2000 (Posts: 2429; Member since: 03 Nov 2012)


Nice ad.

posted on 28 Apr 2014, 05:57 5

5. Anshulonweb (Posts: 295; Member since: 07 Feb 2014)


dear Microsoft....... please don't remove Nokia branding from cellphones and start selling Microsoft branded phones..... if you do so, it will be an epic fail

posted on 28 Apr 2014, 06:00 3

7. sip1995 (Posts: 752; Member since: 07 Feb 2014)


They won't, don't you see the 1st comment.

posted on 28 Apr 2014, 06:06 1

10. themamil (Posts: 1; Member since: 28 Apr 2014)


Actually it is MORE thank likely they will drop the Nokia brand. Nokia (what is left of it) is only barred form using the brand on phones for 2 years after which they can freely come to market with Nokia devices again.
With all the IP they hold and can utilise it would be very likely that this is something Nokia will want to do.
Accordingly, Microsoft will look to drop the brand asap as there is no point in investing in it longer term.

posted on 28 Apr 2014, 08:33 1

17. joey_sfb (Posts: 2717; Member since: 29 Mar 2012)


Why not!? They call always call it a Xbox phone and Cortina is on board.

They can stop their Nokia name licensing and save millions.

posted on 28 Apr 2014, 12:18 1

22. jack123 (Posts: 47; Member since: 07 Jan 2013)


Xbox phone? Surface Mobile still sound way better.
Imagine that hold a phone that called whatsoever box, everybody going to make fun out you, so Xbox phone is a no. If they keep Nokia name, it's maybe not good for a long term, they still have to change the name anyway, So Lumia or Surface Mobile still sound good.

posted on 28 Apr 2014, 20:35

32. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


While "Surface Mobile" does sound much better, if they call it "Xbox Phone" they will have an easier time selling the phone as the Xbox name is much more popular than the surface name.

posted on 28 Apr 2014, 06:03 2

8. bugsbunny00 (Posts: 923; Member since: 07 Jun 2013)


Still the best....

posted on 28 Apr 2014, 06:06

9. tigermcm (Posts: 690; Member since: 02 Sep 2009)


nokia on the front windows on the back ijs

posted on 28 Apr 2014, 06:34

12. esperanza (Posts: 42; Member since: 23 Mar 2013)


Geez... Where's the Nokia logo in this ad?

posted on 28 Apr 2014, 06:36

13. sip1995 (Posts: 752; Member since: 07 Feb 2014)


On the phone and the tablet.

posted on 28 Apr 2014, 07:51

15. -box- (Posts: 3737; Member since: 04 Jan 2012)


I like the ad, but the main guy struck me as sort of creepy-looking. Perhaps because of how low the hat was pulled, ir that it was red? Cyan might have looked better.

posted on 28 Apr 2014, 09:44 1

19. InJuxHurYlem (Posts: 18; Member since: 07 Oct 2009)


When promoting Microsoft Office, the message is the opposite.....be like everybody else.

posted on 28 Apr 2014, 11:26 1

21. PBXtech (Posts: 969; Member since: 21 Oct 2013)


Great ad, gets the point across very clearly. If you're looking for a phone or tablet due to the color, this ad is for you.

posted on 28 Apr 2014, 15:03

25. 0xFFFF (Posts: 2495; Member since: 16 Apr 2014)


My colored plastic future is so bright I have to wear shades.

posted on 28 Apr 2014, 13:01 1

23. corporateJP (Posts: 1548; Member since: 28 Nov 2009)


A Nokia isn't a Nokia unless it's made by Nokia and say's "Nokia" on it.

Just so we're MFN clear...

posted on 28 Apr 2014, 16:15 1

29. akki20892 (Posts: 3300; Member since: 04 Feb 2013)


I agree. If that not made under Nokia.

posted on 28 Apr 2014, 15:01

24. 0xFFFF (Posts: 2495; Member since: 16 Apr 2014)


Microsoft is promoting their "One Windows" monoculture by claiming that if you buy into it, you are not like everyone else.

They might as well have a Borg singing "I'm not like every other Borg".

posted on 28 Apr 2014, 15:12

26. Liveitup (Posts: 1056; Member since: 07 Jan 2014)


Future Nokias will be made by the same Nokia's employees, Lumia brand will still sport Nokia on it so at the end of the day the only thing that has changed is that they now gave more money at their disposal.

posted on 28 Apr 2014, 16:49

30. microsoftnokiawin (Posts: 907; Member since: 30 Mar 2012)


"same Nokia employees"
considering half of them were fired by elop and the other half left on decision they made by themselves i don't see anything ! in that leftover that Microsoft bought !

posted on 28 Apr 2014, 15:14

27. Liveitup (Posts: 1056; Member since: 07 Jan 2014)


Tired of the Android mobile monoculture, its at 80% time for other to have a say, mix it up, best for consumers

posted on 28 Apr 2014, 15:30

28. SemperFiV12 (Posts: 690; Member since: 09 Nov 2010)


Warning: Going to make a non-tech related comment.

GREAT SONG!

posted on 28 Apr 2014, 16:50

31. microsoftnokiawin (Posts: 907; Member since: 30 Mar 2012)


the way it says Microsoft instead of Nokia at the ad EW !

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