Microsoft still unsure how to name its mobile devices
posted by Alan F. / Apr 27, 2014, 4:30 PM
Microsoft Mobile Oy is the name of the Microsoft subsidiary that has purchased Nokia Devices and Services. Microsoft even sent out a letter to vendors, requesting that invoices be sent out in this name. But the gang at Redmond is still trying to come up with a new name for its smartphones.
You would think that Microsoft would want to keep the Lumia name since that brand is almost synonymous with the platform. We are pretty sure that you can rule out a return of the Microsoft KIN brand to the smartphone world. Nokia had also started thinking about using branding instead of numbers. Witness the Nokia Lumia Icon at Verizon. Surely Microsoft will continue down that path. T-Mobile is expected to brand the Nokia Lumia 635 as the Nokia Monarch.
One possibility is the use of the Microsoft Surface name. Microsoft has done a good job marketing the name for its line of tablets. Whether you like the slates or not, whenever you hear the Surface name, you do think about a Microsoft mobile product. Last September, there was speculation that Microsoft had produced prototypes of a Microsoft Surface phone.
Posts: 123; Member since: Feb 10, 2014
posted on Apr 27, 2014, 4:33 PM 6
Posts: 1157; Member since: Jul 18, 2013
They should stick with Nokia's way of naming the devices, and then add their own line-up alongside it. At the very least I can easily differentiate between the different devices,.
posted on Apr 27, 2014, 4:34 PM 4
Posts: 610; Member since: Nov 19, 2013
Alan F ,, They have licensed nokia name for 10 years but that is applicable only to Feature phones ( other than asha phones like nokia 100 etc.. ) they can use Nokia name for existing phones like nokia lumia 930 , nokia lumia 1020 etc that have already been produced BUT BUT BUT they cannot use the Name "NOKIA" on the new mobiles that will be launched,, they can use Lumia branding but they cannot use :"NOKIA" name on it.. Please correct it So it will be either called Lumia xxx or Microsoft Lumia xxx but not Nokia Lumia xxx
posted on Apr 27, 2014, 9:25 PM 5
Posts: 3806; Member since: Apr 16, 2014
Whatever they brand them with, fewer people will buy Microsoft vs. Nokia.
posted on Apr 27, 2014, 4:34 PM 5
Posts: 116; Member since: Apr 10, 2014
For sure i won't be buying any from Nokia unless they make an Android version.
posted on Apr 27, 2014, 4:46 PM 2
Posts: 2277; Member since: Sep 21, 2012
I'd prefer them using numbers after "Lumia". The Icon should have been 929.
posted on Apr 27, 2014, 4:38 PM 3
I hate the numbers. Confusing for most users. Everyone knows IPhone 5 and Galaxy S 5. Lumia 930 is the flagship now? who the hell would know other than Nokia fans and people who research.
posted on Apr 27, 2014, 5:58 PM 1
Posts: 2072; Member since: Oct 24, 2012
Microsoft Lumia 930 or Microsoft Surface 930. Those would be pretty cool names.
posted on Apr 27, 2014, 4:43 PM 0
Posts: 3902; Member since: Feb 04, 2013
930 is not launch by ms. Its launch by Nokia. And its name is Nokia Lumia 930.
posted on Apr 27, 2014, 5:45 PM 2
Posts: 2236; Member since: Jun 14, 2013
It shouldn't be launched by anyone. I got rid of my 1520 because it was too big and I was holding out hope for a ~5" version of the 1520. What do they deliver? A bland downgrade with no microSD slot, no Glance, and less style.
posted on Apr 27, 2014, 9:26 PM 0
Posts: 1798; Member since: Jan 07, 2014
I think that they should stick with Nokia Lumia naming scheme but if not I think they should just go with Lumia name however I like the Lumia names as opposed to numbers. I think Lumia Icon for eg sounds pretty cool but numbers can work also or maybe a mixture of both names and numbers, in addition they should develop a Surface line to go along with the tablets similar to Ipad or Nexus lines.
posted on Apr 27, 2014, 5:03 PM 0
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