Microsoft still unsure how to name its mobile devices

Microsoft still unsure how to name its mobile devices
While Microsoft has decided to name the Nokia Devices and Services division Microsoft Mobile Oy, it will not be using the name as a brand on Lumia phones and tablets, and on Asha phones as well. Microsoft has licensed the Nokia name for ten years as part of its acquisition, which allows Microsoft to continue to sell current Nokia Lumia models without having to change the name of the devices.

Microsoft Mobile Oy is the name of the Microsoft subsidiary that has purchased Nokia Devices and Services. Microsoft even sent out a letter to vendors, requesting that invoices be sent out in this name. But the gang at Redmond is still trying to come up with a new name for its smartphones.

You would think that Microsoft would want to keep the Lumia name since that brand is almost synonymous with the platform. We are pretty sure that you can rule out a return of the Microsoft KIN brand to the smartphone world. Nokia had also started thinking about using branding instead of numbers. Witness the Nokia Lumia Icon at Verizon. Surely Microsoft will continue down that path. T-Mobile is expected to brand the Nokia Lumia 635 as the Nokia Monarch.

One possibility is the use of the Microsoft Surface name. Microsoft has done a good job marketing the name for its line of tablets. Whether you like the slates or not, whenever you hear the Surface name, you do think about a Microsoft mobile product. Last September, there was speculation that Microsoft had produced prototypes of a Microsoft Surface phone.

source: Fortune

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62 Comments

1. SAO101789

Posts: 123; Member since: Feb 10, 2014

Mokia cx

45. tusshharish

Posts: 342; Member since: Oct 23, 2012

They should put thier big logo on back of each nokia phone........... No need to logo on front......... In front of phone their should be nokia logo............

52. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

moke-ya

2. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

They should stick with Nokia's way of naming the devices, and then add their own line-up alongside it. At the very least I can easily differentiate between the different devices,.

38. nokia12

Posts: 610; Member since: Nov 19, 2013

Alan F ,, They have licensed nokia name for 10 years but that is applicable only to Feature phones ( other than asha phones like nokia 100 etc.. ) they can use Nokia name for existing phones like nokia lumia 930 , nokia lumia 1020 etc that have already been produced BUT BUT BUT they cannot use the Name "NOKIA" on the new mobiles that will be launched,, they can use Lumia branding but they cannot use :"NOKIA" name on it.. Please correct it So it will be either called Lumia xxx or Microsoft Lumia xxx but not Nokia Lumia xxx

50. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

What a Dilemma lol? clueless priceless

53. sip1995

Posts: 1771; Member since: Feb 07, 2014

Correction...Nokia says that Microsoft BOUGHT the right to use the "Nokia" logo on the future Windows Phones.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Whatever they brand them with, fewer people will buy Microsoft vs. Nokia.

6. MR-H-

Posts: 116; Member since: Apr 10, 2014

For sure i won't be buying any from Nokia unless they make an Android version.

22. sip1995

Posts: 1771; Member since: Feb 07, 2014

lmao...go get a Nokia X.

26. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The Nokia X is not real Android. More like Windroid.

33. deewinc

Posts: 455; Member since: Feb 21, 2013

Windroid on MOKIA

43. MR-H-

Posts: 116; Member since: Apr 10, 2014

That's low end cheap, i would love a highend Nokia Android PureView.

51. The13thKing

Posts: 849; Member since: Feb 26, 2014

Lamoooo its the worst android phone out there

54. sip1995

Posts: 1771; Member since: Feb 07, 2014

If you don't like it, don't buy it.

60. The13thKing

Posts: 849; Member since: Feb 26, 2014

Of course I wont.

4. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

I'd prefer them using numbers after "Lumia". The Icon should have been 929.

17. wolfsaviorzx unregistered

I hate the numbers. Confusing for most users. Everyone knows IPhone 5 and Galaxy S 5. Lumia 930 is the flagship now? who the hell would know other than Nokia fans and people who research.

24. sip1995

Posts: 1771; Member since: Feb 07, 2014

Me and my friends...

25. akki20892

Posts: 3902; Member since: Feb 04, 2013

Except you

5. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Microsoft Lumia 930 or Microsoft Surface 930. Those would be pretty cool names.

7. MR-H-

Posts: 116; Member since: Apr 10, 2014

Or what about; MSN940,MSN1030,MSN1530,MSN,,,,,,,,,? ML940,ML1030,ML1530///?

14. akki20892

Posts: 3902; Member since: Feb 04, 2013

930 is not launch by ms. Its launch by Nokia. And its name is Nokia Lumia 930.

39. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It shouldn't be launched by anyone. I got rid of my 1520 because it was too big and I was holding out hope for a ~5" version of the 1520. What do they deliver? A bland downgrade with no microSD slot, no Glance, and less style.

8. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I think that they should stick with Nokia Lumia naming scheme but if not I think they should just go with Lumia name however I like the Lumia names as opposed to numbers. I think Lumia Icon for eg sounds pretty cool but numbers can work also or maybe a mixture of both names and numbers, in addition they should develop a Surface line to go along with the tablets similar to Ipad or Nexus lines.

9. galanoth

Posts: 428; Member since: Nov 26, 2011

Microkia

10. _Bone_

Posts: 2155; Member since: Oct 29, 2012

"Nokia"

11. Calm_down_mon

Posts: 43; Member since: Dec 12, 2013

Mokia ftw

12. jack123

Posts: 278; Member since: Jan 07, 2013

Just make Lumia the brand itself with Microsoft logo upfront. They may not keep the Nokia name.

13. Lt.Green

Posts: 397; Member since: Mar 13, 2014

Keep 'Nokia', change 'Lumia', remove '# combination'

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