Microsoft still unsure how to name its mobile devices

Microsoft still unsure how to name its mobile devices
While Microsoft has decided to name the Nokia Devices and Services division Microsoft Mobile Oy, it will not be using the name as a brand on Lumia phones and tablets, and on Asha phones as well. Microsoft has licensed the Nokia name for ten years as part of its acquisition, which allows Microsoft to continue to sell current Nokia Lumia models without having to change the name of the devices.

Microsoft Mobile Oy is the name of the Microsoft subsidiary that has purchased Nokia Devices and Services. Microsoft even sent out a letter to vendors, requesting that invoices be sent out in this name. But the gang at Redmond is still trying to come up with a new name for its smartphones.

You would think that Microsoft would want to keep the Lumia name since that brand is almost synonymous with the platform. We are pretty sure that you can rule out a return of the Microsoft KIN brand to the smartphone world. Nokia had also started thinking about using branding instead of numbers. Witness the Nokia Lumia Icon at Verizon. Surely Microsoft will continue down that path. T-Mobile is expected to brand the Nokia Lumia 635 as the Nokia Monarch.

One possibility is the use of the Microsoft Surface name. Microsoft has done a good job marketing the name for its line of tablets. Whether you like the slates or not, whenever you hear the Surface name, you do think about a Microsoft mobile product. Last September, there was speculation that Microsoft had produced prototypes of a Microsoft Surface phone.

source: Fortune

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62 Comments

61. Nasheer_B

Posts: 10; Member since: Nov 05, 2012

Microsoft Surface Then how about... Microsoft Lumia

57. djripster

Posts: 141; Member since: Dec 10, 2011

XPhone - simply and Xbox like

55. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

How abt keeping the name "Nokia" as it is and let the brand name which is familiar to everyone live...

48. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

NOKIOSOFT !

47. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

How about MUMIA ! :P

46. SIGPRO

Posts: 2818; Member since: Oct 03, 2012

Just use the name Nokia......pretty simple!

42. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

MSPhone. Simple, instantly recognizable.

41. express77 unregistered

Nokia Surface.

35. Nexus4lifes

Posts: 303; Member since: Feb 13, 2014

Jokeia....

34. deewinc

Posts: 455; Member since: Feb 21, 2013

MOKIA MUMIA

32. samirsshah

Posts: 61; Member since: Mar 10, 2011

The image shown at the top of the article is what is wanted. Get rid of Nokia X because it is not fully Android and will spoil both Microsoft and Nokia name. Keep Asha going but try to make a $100 Windows Phone (maybe using MediaTek) to replace it . The point is to get everybody on Windows Phone bandwagon without spoiling either Microsoft or Nokia brands.

31. thealphageek1

Posts: 942; Member since: Feb 02, 2013

They should keep the names "Nokia" and "Lumia". The Nokia name still holds weight, especially in the emerging markets. If they change it, it could possibly cause a problem when attempting to sell the units.

28. brrunopt

Posts: 742; Member since: Aug 15, 2013

Just keep it Lumia , and simplify the numbering...

21. wallor

Posts: 2; Member since: Feb 12, 2010

Can somebody please explain to me who buys windows phones and why. Because i cant get the logic really. It's hard for me to understand except maybe for the camera in Nokia and that's all.

23. sip1995

Posts: 1771; Member since: Feb 07, 2014

Can you explain me why are you on a Windows phone topic, cuz all i see is that you're just TROLLING.

27. brrunopt

Posts: 742; Member since: Aug 15, 2013

Better looking , more fluid and stable ... why buy an android ?

56. jroc74

Posts: 6023; Member since: Dec 30, 2010

Better looking....opinion... More fluid....I will give you that...but....being more fluid didnt help Apple and it isnt helping WP. And that gap has shrunk with each release of Android. Stable....lets look at some examples of that: Windows Vista Win ME Early versions of Android. None of these things really exist for current users anymore. Meanwhile XP just had support ended for it this month. If Android was as unstable as some made it to be.....it wouldnt be gaining market share year after year. And please dont use the cheap argument...because there are plenty of cheap WP phones out now. That are .....like you say...better looking, fluid, stable. No one really wants WP right now....maybe that will change in the near future. What you say and what the general public want seem to be 2 different things.

58. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Better looking while an opinion counts, he did not ask for tech specs he ask simply why. Stable: Examples, sure third note 3, still crashes weekly, yesterday crashed during polaris and netflix usage. I could state more but that would take way to much space. Win Me? Really 2000 year desktop OS vs a 2008 mobile OS? Android is popular cause at the time other smartphone os's did not offer what Apple did, Droid was a good alternative, and still is even with its flaws. It got the app market and hit the boat with Apple as the smartphone OS. You cannot say 'no one' because millions would say other wise. Do they have the same market share? No, by along shot

59. jroc74

Posts: 6023; Member since: Dec 30, 2010

I didnt give tech specs... As for your Note.....I could also mention how my RAZR, Moto G, Maxx HD never had to be replaced because of crashes. My Droid X....had an issue with the FM radio and crashing....thats about it....I could have replaced it but didnt. I also gave some examples of things that really were unstable.....along with an example of something thats stable...was easier to go to the desktop side for that. I will agree about no one....you are right. Because bottom line....whatever market share WP has....BB would love to have it right now...

29. akki20892

Posts: 3902; Member since: Feb 04, 2013

I tell you. 1: Nokia 2: Great Camera 3: Great Screen features 4: Material 5: Quality 6: Durability 7: Great Customer Support 8: Trusted Brand Nokia 9: Great looking device 10: Unique experience 11: Here Map 12: Nokia radio and it's Nokia Nokia Nokia Nokia.

36. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Unfortunately, this is all the past. Nokia is dead.

37. akki20892

Posts: 3902; Member since: Feb 04, 2013

And sorry forgot, Colorful.

44. 12Danny123

Posts: 87; Member since: Aug 18, 2012

^ Perfect example of Stupidity right here guys. Nokia isn't dead. the only thing that has changed is the name nothing else.

49. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Windows phone has nothing in common with desktop windows OS. Its only called windows phone because Microsoft is not very creative with naming their products.

62. jack123

Posts: 278; Member since: Jan 07, 2013

Simply, people want to try something new and return the phone back to the store on next day.

19. wolfsaviorzx unregistered

Start calling it the Lumia 4 / Lumia 4 Camera / Lumia 4 Basic / Lumia 4 Pro / Etc. along with the Surface 4 and Surface Pro 4 next year. Simple to the point.

20. sip1995

Posts: 1771; Member since: Feb 07, 2014

Jeeez.

15. sip1995

Posts: 1771; Member since: Feb 07, 2014

Microsoft bought the right to use "Nokia" name on Lumia phones.

16. akki20892

Posts: 3902; Member since: Feb 04, 2013

If they didn't use Nokia name then their money on this will be waste. They should keep Nokia name and back side below write "by Microsoft"

18. sip1995

Posts: 1771; Member since: Feb 07, 2014

Agreed, but they can just put the Microsoft name at the booting screen.

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