Nokia drops prices on smartphones to rejuvenate sales, Nokia N8 price slashed by 15%
Nokia has slashed the prices of smartphones in Europe in an attempt to rejuvenate weak sales of its high-end devices, according to industry insiders quoted by Reuters. One of the insiders noted that Nokia's current flagship, the Nokia N8, will see its price drop by 15%. The same price cut will also come to the multimedia-centric C7 and the business-oriented E6.
The prices of other Nokia devices will also be decreased, but the biggest drop will be for those high-end handsets.
"There are no very big cuts per model, but the scale -- across the portfolio -- is unseen for a very, very long time," an employee of a European telecoms operator added. But Nokia denied the price cut to be something out of the ordinary: “It's business as usual,” a spokesperson commented.
While that's far from unexpected, even more shocking is the fact that major markets like the US, the UK and most major Western European countries are not getting the Nokia N9. Research company Gartner has estimated Nokia's smartphone share to have felt dramatically to 25.5% in the first quarter, down from 39% on the year.