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No more Lumia? Leaked slide hints that Microsoft plans to replace the Nokia branding soon

Posted: , by Daniel P.

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No more Lumia? Leaked slide hints that Microsoft plans to replace the Nokia branding soon
We've been wondering what will happen with the Nokia Lumia brand of smartphones after Microsoft acquired the division to bolster a Windows Phone portfolio of its own, and not much has been heard on that front since the acquisition was made official. The deal terms say that Microsoft can use the Nokia brand on handsets 18 months for Lumia smartphones, with the right expiring on December 31, 2015, and 10 years for mobile phones in general.

Microsoft, however, seems adamant to get rid of the branding as soon as it launches the first Windows Phone product created under its umbrella, judging from a slide sent to @evleaks. As you can see, in the transition strategy sent to Nokia employees, it is advised that the "Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market." 

This could be an indication that whatever major Windows Phone handset launches this year, perhaps as soon as the rumored McLaren flagship, might be branded with whatever title the marketing team from Redmond concocts for its first smartphone of their own making. Whether that means that the accompanying buzzwords like "PureView" will also be chucked, remains to be seen. Given the rumor that Microsoft's McLaren handset will have Kinect-style gestures incorporated, other famed company brands might wiggle their way in the phone, too.

source: @evleaks

142 Comments
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posted on 12 Jun 2014, 05:43 1

1. ArtSim98 (Posts: 2755; Member since: 21 Dec 2012)


No surprise, but it sucks.

posted on 12 Jun 2014, 08:41 2

40. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


NokiaWp is dead. Good, Rip.
Bring back oldskool Nokia.

posted on 12 Jun 2014, 11:16 4

89. akki20892 (Posts: 3463; Member since: 04 Feb 2013)


Then I guess 930 is last from Nokia.

posted on 12 Jun 2014, 05:51 31

2. Anshulonweb (Posts: 315; Member since: 07 Feb 2014)


no nokia branding = no windows phone for me....

posted on 12 Jun 2014, 05:53 19

4. ihavenoname (Posts: 1393; Member since: 18 Aug 2013)


Tens of millions of people agree with you.

posted on 12 Jun 2014, 06:09 8

10. tarek1980 (Posts: 52; Member since: 07 Jan 2014)


I got three Lumia smartphones because they have Nokia logo, then let's see how Microsoft Windows Phone sales will be after Nokia ?!

No more Windows Phone

posted on 12 Jun 2014, 06:42 4

16. sgodsell (Posts: 1237; Member since: 16 Mar 2013)


I wondered why Microsoft is continuing with the Nokia X and now Nokia X2 Android phones. They are just trying to embrace any sales they can get.

posted on 12 Jun 2014, 08:35 1

36. DarkStar286 (Posts: 46; Member since: 18 Mar 2014)


Microsoft are mainly a services company, not a device manufacturer, so it makes perfect sense for them to push their services on other platforms and the Nokia X series are an excellent way of doing that in emerging markets.

posted on 12 Jun 2014, 06:44 7

17. Liveitup (Posts: 1231; Member since: 07 Jan 2014)


It the same people making the phones that made Nokia phones, however I think it's a mistake not to keep the Nokia name.

posted on 12 Jun 2014, 09:01 2

52. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Nokia is no longer Nokia.

Eflop and board members killed it.

Nseries
Eseries
Xseries
8series

They are all dead, that means Nokia is dead.

Bring back those.

posted on 12 Jun 2014, 11:58 6

92. Liveitup (Posts: 1231; Member since: 07 Jan 2014)


So I guess because I change my clothing everyday that means I am no longer myself, that is your logic. Its the same employees only thing that has changed is the name, same quality devices. Sorry dude but you were paid to destroy WP credibility or so it seems either that or you're simply and idiot.

posted on 12 Jun 2014, 12:58

93. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Where is Nokias 8 series

Where is Nokias elegant Eseries

Where is Nokias all in one Nseries

Where is Nokias great 9series

posted on 12 Jun 2014, 15:09 2

98. nokia12 (Posts: 324; Member since: 19 Nov 2013)


hahah liveit up you again..

how many times do i have to say this..

Majority of employees and engineers those who created Nokia phones and pureview tech have left Nokia in these past 3 years..
their lumia design head , pureview camera guru , pureview second head have already departed

many have left after the acquistion and many more will leave

what you are getting now is a pure Surface phone which has nothing do with nokia now and without nokia MS is going to fail hard .. even you know that

posted on 12 Jun 2014, 15:25

99. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


It's not all the same people or the same company.

Microsoft is not Nokia.

Stupid jockriders.

posted on 12 Jun 2014, 07:34 9

24. KenAdams (Posts: 55; Member since: 17 Feb 2014)


What difference does it actually make if there's no Nokia branding? Its still made by the same people who used to make Lumias when they were at Nokia. Only difference will be that they will be under MSFT. Besides, Microsoft are perfectly capable of making quality products (eg. Xbox, Surface tablets), and they're not a Chinese company or anything.

posted on 12 Jun 2014, 09:00 3

51. dexter_jdr (Posts: 1141; Member since: 28 Jun 2012)


but not with the eyes of other people. most people to be exact.
that nokia branding is a must. a symbol. a trademark. it is engraved in their, our hearts.

posted on 12 Jun 2014, 10:20 5

76. sniper1087 (Posts: 368; Member since: 31 Dec 2011)


I have to disagree I own a Lumia device, but I do not care only in branding. the people that do usually are using apple devices, I am surprise to see this with WP as well, Microsoft makes good quality products and I believe as long as they have an overall good package and good advertisement, they could sell well.

posted on 12 Jun 2014, 11:30 2

90. dexter_jdr (Posts: 1141; Member since: 28 Jun 2012)


but renaming the phone's brand will affect its market sales. only well known brands sell higher than new branded phones.

-except for the low end segment. because they are cheap. but high ends, they want well known popular brands.

posted on 12 Jun 2014, 10:28 2

78. nokia12 (Posts: 324; Member since: 19 Nov 2013)


wake up to the reality bro..!!

the people who made windows phone and pureview camera have left nokia , some left during the three years , some left after acquisition

Many will leave when they are unable to adjust to Microsoft culture

Management was already effected with MS style during these 3 years..

So now you will be getting a surface Mobile phone and Not a Nokia

posted on 12 Jun 2014, 09:34 2

67. marcski07 (Posts: 377; Member since: 25 Apr 2014)


nokia will be back... 2016 is the year the fallen king will rise again....

posted on 12 Jun 2014, 14:07

95. mousesports (Posts: 252; Member since: 28 Feb 2013)


930 is my last order ... So then i have to w8 NOKIAS back in business in 2016

posted on 12 Jun 2014, 14:21 2

96. eharris560 (Posts: 59; Member since: 28 Dec 2012)


You do know it's just a name. The phones are still being made by the same people.

posted on 12 Jun 2014, 15:27 1

100. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


That's only a half-truth, pal.

posted on 12 Jun 2014, 05:52

3. ihavenoname (Posts: 1393; Member since: 18 Aug 2013)


Will be interesting to see what name they'll use.

posted on 12 Jun 2014, 05:54 4

5. Anshulonweb (Posts: 315; Member since: 07 Feb 2014)


sad thing is that my children won't even know what legend Nokia was and it coming 5-10 years nokia name would be forgotten....

posted on 12 Jun 2014, 05:57 2

6. tigermcm (Posts: 719; Member since: 02 Sep 2009)


welp i guess this is where "surface phone" steps in

posted on 12 Jun 2014, 05:58 16

7. FingerMyApple (unregistered)


I'm still choosing M$ lumia over Nokia x-2, no bugdroid for me :p

posted on 12 Jun 2014, 06:18 15

12. cezarepc (Posts: 565; Member since: 23 Nov 2012)


New profile for wendygarett

posted on 12 Jun 2014, 06:27 2

14. Droid_X_Doug (Posts: 5773; Member since: 22 Dec 2010)


Does sound familiar....

posted on 12 Jun 2014, 09:01 1

53. dexter_jdr (Posts: 1141; Member since: 28 Jun 2012)


thanks for the heads up

posted on 12 Jun 2014, 05:58 8

8. lucid.brat (Posts: 94; Member since: 09 Sep 2013)


MS plz dont do this

posted on 12 Jun 2014, 08:43

41. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Microsoft please discontinue Wp. Wp has no major apps and games.

posted on 12 Jun 2014, 08:51 4

44. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


And you sir have no brains.

posted on 12 Jun 2014, 09:03 1

54. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Lmfao

NokiaWp is dead

Hahaha finally this garbage is gone

Soon Wp will die

Rip please Wp

posted on 12 Jun 2014, 09:07 5

55. sip1995 (Posts: 817; Member since: 07 Feb 2014)


According to a research Windows Phone users choose their phones because of the OS.

posted on 12 Jun 2014, 15:30 1

101. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


Who's research? Your own?

GTFO.

I only have WP because of Nokia, so do the other few people that have WP that I know.

You jockriders are hilarious. I'd name-drop the six of you on PA, but my user name isn't "liveitupunderarock".

posted on 12 Jun 2014, 16:14

111. KenAdams (Posts: 55; Member since: 17 Feb 2014)


Why don't you purchase a Nokia X handset, since you clearly don't like WP and only have it 'cause of the Nokia branding. If you purchase a Nokia X phone, you'll get the best of both worlds, Android & Nokia "branding".

posted on 12 Jun 2014, 20:57

122. Jillsandwich (Posts: 43; Member since: 24 Oct 2011)


People don't exactly line up and buy Windows Phone for the traditional selling points like apps, "customization" or even popularity. Go to any cell phone store and see if the people there really push to sell them, the way they do for iPhone/Lagdroid. People buy the phone because the OS is what appeals to them. This is not news.

I don't care what the brand is. If I get the same great hardware, the Nokia apps, a pure view camera and the OS, I'm fine. I like the Lumia name, but it's just a name. As long as I don't get a craptastic OS like Android or a current IOS, I'm fine.

posted on 12 Jun 2014, 10:10

74. billgates (banned) (Posts: 555; Member since: 29 May 2014)


You sir are an idiot troll

posted on 12 Jun 2014, 21:02 1

123. Jillsandwich (Posts: 43; Member since: 24 Oct 2011)


I've noticed that you post quite often here, most often just bashing OS that you don't like. If you don't like WP, why do you bother coming into a WP-centric thread? Just to troll? Just to validate your Android purchase? Want to make sure that you want other people to know how happy you are with your device and how they should get it, too? I mean, seriously, I really am curious. I know PA isn't exactly the fountain of maturity when it comes to devices discussion, but you seem especially hostile towards WP. Are you threatened that WP isn't the crap OS that you want it to be? Don't like that people are happy with their WP?

It's really simple, if you don't like WP, just stay the hell out of a WP thread. Why come here and piss on the people here?

FYI, WP isn't going anywhere. I know you want it to, but, no, it isn't.

posted on 12 Jun 2014, 10:21 1

77. DarkRadeonFX (Posts: 17; Member since: 29 Mar 2014)


What kind of fool are you?.Pathetic open source poor a*shole or a f*cktard iDiot?

posted on 12 Jun 2014, 11:33 1

91. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Wow did I hit the nerve?

Wow hominem attack.

Tone it down jealous fan boy

No need for the insult and repulsive words

posted on 12 Jun 2014, 06:06 1

9. WindowsiDroid (Posts: 110; Member since: 22 Jul 2013)


If Microsoft will totally replace the world wide known NOKIA Branding, I would just say "Oh My God This is the worst move ever!". People only buy windows phone because of the NOKIA Brand not the OS because they are not even Techie like most of us.

posted on 12 Jun 2014, 06:20 1

13. XperiaFanZone (Posts: 1306; Member since: 21 Sep 2012)


Of course pEople buy Windows Phone becAuse of Nokia, they're the ones providing the OS! Common sense!

posted on 12 Jun 2014, 15:40

102. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


MS is equivalent to an ugly prom date, Nokia only took her so they could go.

MS is gambling on their popularity, but they are oblivious to how the mass-public feels about them. There's a reason why their market share is little more than Blackberry scraps.

I wish them luck once that "Nokia" branding is gone, but it will be their undoing. I won't feel bad for them considering how their Trojan Horse operation went down.

posted on 12 Jun 2014, 16:24 1

113. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


And how does the market actually feel about MS and their brand? Now the place from where you are (the US I guess), MS might not have a lot of brand recognition as say Apple or even Samsung. But people still buy Xbox (MS product) a lot more than the PlayStation (Sony product). MS are a respected company. Their desktop OS runs on more than 90% of computers worldwide. Now the place where I live (India), MS is a very well respected brand/company. This is the same in most of South America, Europe and Asia. People WILL buy a MS branded phone, since they know its NOT a Chinese company, and is an American MNC. Also, their products, the Surface and Xbox, are quality and performance combined into beautiful hardware. I think you are underestimating the brand value or recognition of Microsoft.
And coming to that "Trojan Horse" BS you're saying, I don't think that you have any proof that Elop was a trojan sent by MS, or any of the other BS in your head. There is no base your "Trojan" crap. So its better you don't use such stupid theories on a tech site.

posted on 12 Jun 2014, 20:01

119. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


Deep in MS you are...

posted on 13 Jun 2014, 02:42

125. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


Deep in Google's "Goo" you are...

posted on 13 Jun 2014, 03:04

128. nokia12 (Posts: 324; Member since: 19 Nov 2013)


haaha what brand value does microsoft has in India ?

India is a playstation centric country .. its a fact .. Xbox also sells very good but its nowhere compared to Playstation brand in India.. Ms is only famous in computer windows thats it.. MS has a huge brand in USA though.. but not in india

are you really from India ? Do you even know what Nokia Brand is ?

its only in the last 3 years that samsung and apple have risen otherwise in India Mobile phone used to mean a NOKIA phone ..
Nokia has always been consistent in winning the best brand awards by times of india etc.. you might be too young to know about Nokia ..

regarding Proof of Ms trojan elop horse .. i can show you facts after facts

there will be only 2 conclusions that comes out of it
1) either he is the trojan horse
2) he is the dumbest , worst CEO in the history of companies..

Given his past as a Person who is experienced in Destruction of companies

like Boston Chicken
Macromedia

anybody with half a mind with pick consclusion no 1..

posted on 13 Jun 2014, 03:15

129. nokia12 (Posts: 324; Member since: 19 Nov 2013)


i am not comparing Microsoft vs chinese crap like micromax

i am comparing Nokia vs microsoft..

without nokia if microsoft can even manage 30-40 % of sales what Nokia achieved in India it will be a miracle..

Whatever little Success windows phone had is because of Nokia Brand .. Because People Trust Nokia Blindly

posted on 13 Jun 2014, 03:38

131. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


Micromax is an a Indian company, not Chinese. And you were teaching me stuff about India...

posted on 13 Jun 2014, 03:37

130. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


I know what brand recognition Nokia and MS have in India. Don't teach me anything about my country. Maybe if you remove your head from GOOgle, you might see what else is there in the market.

posted on 13 Jun 2014, 03:48 1

132. nokia12 (Posts: 324; Member since: 19 Nov 2013)


Ohh then atleast teach yourself that what Micromax is selling is just Rebranded Chinese Crap...

are you retarded ? how does GOOGLE came in the discussion ? i never even talked about it...
maybe you are butt hurt yourself , that Microsoft is killing Nokia Brand.. without Nokia Brand , everybody knows that Microsoft is nothing .. even your mates at WP central agree with that..

posted on 13 Jun 2014, 05:14

137. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


Micromax has its own factory where they MAKE phones in Haryana (North Indian state). Go away, illiterate troll!

posted on 13 Jun 2014, 05:29

139. nokia12 (Posts: 324; Member since: 19 Nov 2013)


having a factory doesn't mean they are manufacturing phones

its only now in the past 2-3 months that they have started manufacturing.. What micromax is today, is because of that chinese Crap.. if you are in india and you didn't knew that till now all phones sold were chinese branded then i can understand where all this hates comes from . ignorance is a bliss.. !!

http://gadgets.ndtv.com/mobiles/news/micromax-now-manufacturing-mobile-phones-at-its-uttarakhand-facility-512503

looks like i am talking to a bot here and wasting my time.. good luck Bot , get a brain script for yourself hahaha !!

posted on 13 Jun 2014, 06:56

140. NokiaFTW (Posts: 2014; Member since: 24 Oct 2012)


You still barking?

posted on 13 Jun 2014, 04:32

134. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


XBOX division cost M'soft 3 billion dollars in little over 10 years. How about the 10 billion dollars they just spent on new servers which XB1 games were supposedly gonna get free processing power from. Doubt XB1 will profit 10 billion dollars to make up those losses (though said servers are there for other purposes as well)
My question is, what company in the world could afford to by a gaming division that's bleeding such extreme sums of money?? Anyone would go broke buying the XBOX brand. Very high overhead company. And I doubt XB1 will make a dollars net profit anytime soon

posted on 13 Jun 2014, 04:36

135. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Elop went in Nokia just to break its backbone and make the company depend on MSFT. Then MSFT just absorbs it just like now. Cut throat business!!

Trojan Eflop

posted on 13 Jun 2014, 16:14

141. meanestgenius (Posts: 1201; Member since: 28 May 2014)


Uh, I think you're wrong about the PlayStation vs Xbox stats you put up. With the latest iteration of each respective gaming console, Sony's PS4 has outsold MS's Xbox One. PS4 sold over 7 million and Xbox One sold over 5 million.

http://seekingalpha.com/news/1792503-sony-to-release-playstation-tv-in-north-america?uprof=45

Latest stats are in the above link.

posted on 12 Jun 2014, 06:16 3

11. XperiaFanZone (Posts: 1306; Member since: 21 Sep 2012)


Complete retards on this website. The NOKIA brand is kept!

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