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New ad for Apple iPad moves away from the Apple Genius

Posted: , by Alan F.

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New ad for Apple iPad moves away from the Apple Genius
The ad shows the Twitter integration on iOS 5

The ad shows the Twitter integration on iOS 5

With survey's showing that the softer, more heart-felt ad for the Google Nexus 7 was reaching television viewers more than the Apple "Genius" spots for the Mac, Apple on Tuesday revealed a new commercial for the Apple iPad. The ad moves away the concept of an Apple "Genius" coming to the rescue during a "crisis" and instead focuses on many applications for the tablet. Face Time is displayed as is the Twitter integration on iOS 5. Business apps like credit card processor Square are also part of the ad.

Yesterday, Apple also announced that the "Genius" ads will no longer be seen during the Olympics although it is unclear if they will be seen afterward. The new spot for Apple's dominating tablet harkens back to the ads that Apple ran when the third generation Pad launched. Those commercals focused on the tablet's Retina display and showed some of the many things that adults and children could do with their Apple iPad.

source: AppleInsider
 

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posted on 08 Aug 2012, 00:46 8

1. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


Wow, their commercials are as simple and unsubstantiated as the OS itself..

posted on 08 Aug 2012, 01:30 5

3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Simple is the most genius design. When you can make something so simple that any other way wouldn't make sense, that is true genius.

posted on 08 Aug 2012, 02:11 7

6. whysoserious (Posts: 313; Member since: 20 Jul 2012)


"Simple is the most genius design" is a lame excuse of those who can't create something "really" genius.

posted on 08 Aug 2012, 02:15 1

7. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


do u have some proof for that? because apple pretty much became the largest company using "simple"

just saying if u want to go by track records, u cannot say apple has not been successful with "simple"

posted on 08 Aug 2012, 02:29 4

8. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


Lmao Lucas you are right but even that is beyond the point. I don't want to go to deep into this but I'll humor taco. Firstly, he uses the word simple as if Android products require the intellect of a rocket scientist to operate, which on obviously isn't true. Simple is one of the most reiterated words within theiFan community, but they don't understand that capability is Apple's trade off for "simplicity" . The only reason the iPhone is so simple is because it simply =P isn't able to do that much, so there isn't much to explain.

Of course, that is merely a simple generalization of iOS. But thats as simple as I can put it. According to you ,however, that is the best way to put it. =\

posted on 08 Aug 2012, 03:08 1

9. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i think you assume too much… nowhere did taco mention anything about android, nor is it implied at all… he is talking about apples strategy, in which "simple" works very well

and yes, simplicity is a tradeoff of capability, but apple understands that a large portion have no need for said capabilities, so they polish and perfect the necessities so that people want the products… the iphone is capable of almost everything anybody would need excluding ample customization, but again the simple takes place of this

posted on 08 Aug 2012, 10:22

13. PhoneArenaUser (Posts: 4650; Member since: 05 Aug 2011)


And where do you see that he says that Apple wasn't successful ?

posted on 08 Aug 2012, 12:58

14. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


did i say he disagreed with that?-- i was just saying how simple benefits apple…

posted on 08 Aug 2012, 17:35 2

16. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


Oh just saw that other comment now =P. Firstly, I don't like how iFans fail to acknowledge how the user-friendly the Android platform has gotten over the last few years.
Like I said before, "simplicity" is the most iterated word by iFans, as if Android is still the same electronic maze of menus and animations as it was a few years ago.

Now, in 2012, Android has taken very long, significant strides towards simplifying the base OS, whilst improving the technological capabilities for those who wish to take advantage of them. iFans critique Android on the aged mentality that Android has do be tinkered with for the user to arrive at a smooth, responsive experience, and this ignorant idea has perpetuated by even the most well-spoken iFans, such as yourself. Since the Galaxy SII, that has not been the case. Most to near all proprietary interfaces, TouchWiz especially, have not only been optimized heavily for the highly capable hardware specifications, but have also been disentangled to streamline the user experience. Nowadays, Android is only as complex as the user wants to make it, otherwise, the interfaces are pretty simple and intuitive, a feature-by-feature assessment will prove this, but I doubt you want to go that deep into it.

Where Android bests Apple is in the pure amount of options given to the user as to how they want their experience to be. The different form factors, screen sizes, screen technologies cater to all different audiences. There a phone for the teacher, athlete, businessman, musician, artist, student; not every one buys a phone just to have a box communicator.

Of course an iPhone is intuitive, but don't say that the iPhone separates itself from Android on that basis, because Android is simple and intuitive as well, with more options. As far as unnecessary additions, I'd say Siri tops the list of biggest gimmicks out right now. Android has many useful technologies like Burst shot and Smart choice, a simple LED notification light, TRUE NFC, removable batteries, SD card support, Dynamic cloud storage with music integration, the amount of camera options like Panorama, well integrated motion-sensitive technologies, advanced Stylus support -- the list goes on and on.

posted on 08 Aug 2012, 19:01

17. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i dont think i have mentioned at all about anything android… nor about its simplicity

and i have been using a one x for the past month, and yes, there is lots of customization, but frankly i dont care… many things annoy me that my iphone did..

yes, android looks good on paper, but for me i find ios to be so much easier and does everything i need… and the lack of apps is a big issue as well..

out of the things you listed, all i care for is burst mode, as i dislike the led because I would rather the screen itself light up instead.. nobody has advanced nfc at the moment, and everything else has no impact on me… as I said, android does more, but it is nothing i want or need and seems to just get in the way… but if some people need everything then it fills that niche..

and i definitely disagree that android is simpler.. ios is much easier to navigate and use

posted on 08 Aug 2012, 20:43

18. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


"but apple understands that a large portion have no need for said capabilities, so they polish and perfect the necessities so that people want the products… the iphone is capable of almost everything anybody would need excluding ample customization, but again the simple takes place of this"

No need for said capabilities -- exluding ample customization -- Obviously here you were refering to android

"but frankly i dont care… many things annoy me that my iphone did.. : - Considering that is one testimony, it cannot be used as a counter-argument

"all i care for is burst mode, as i dislike the led because I would rather the screen itself light up instead.. nobody has advanced nfc at the moment, and everything else has no impact on me… as I said, android does more, but it is nothing i want or need and seems to just get in the way" -- Once again, only one testimony. I said "advanced" NFC in comparison to iOS 6's sad excuse for NFC..

"and i definitely disagree that android is simpler.. ios is much easier to navigate and use" -- I never said Android was simpler, I said it was simple. And the basic UI elements of each do not differ a whole lot -- it's very easy to get accustomed to an Android UI nowadays.

posted on 09 Aug 2012, 13:18

22. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


Yes, I am using one testimony, as this is my personal opinion… As stated, some might find the abilities of android useful, but to me they only get in the way

and you implied that android was similar in your "feature by feature" assessment… which i disagree with

the iphone has not debuted yet, so how can you say it does not have nfc? operating systems themselves do not have nfc chips built in

posted on 09 Aug 2012, 13:55

23. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


OK well, seeing that you agree with the non-significance of one testimony to the broad nature of this debate, we can move forward from that.

And when I say "feature by feature" I mean from things like navigating menus to kinetic scrolling, the base OS'es may differ aesthetically, but intuition is achievable on each, a bit more so on iOS, but not too significantly.. If you want to look at aspects like menus, and native app options, their base functionalities may differ a bit aesthetically and functionally(Android offering more unique functions), but, as I said before, you can easily figure out both.
For example something like the home-screen. iOS uses semi-adjustable grids, whilst android uses fully adjustable grids, and an App drawer. There are differences, but neither are that hard to understand.
Take something like Camera -- iOS has little to no camera options other than a gridded outline, HDR I think, and a shutter button. Android offers a plethora of options, but as I said before, none of those options are necessary to achieve pleasurable picture quality -- the shutter button is usually to the right.

I know NFC is embedded into the battery and CPU, and I never said it didn't have NFC -- "in comparison to iOS 6's sad excuse for NFC." However, if you were to compare the NFC capabilities of the current flagship devices from either OEM, Apple would pale. As far as the iP5 NFC, none could really know, but the iOS 6 Keynote didn't address anything about enhanced NFC capabilities past what they exhibited(which was very limited, like most Apple features), so unless Apple is saving up as much info as they can to debut on the iP5 keynote, I can't see a scenario in which the latter device would posses enhanced NFC capabilities.

And to say an OS "has an NFC chip built in" isn't constructively correct. OSes are coded onto the on-board hardware, they are not necessarily physical components, so they can't have any "chips built in"

posted on 09 Aug 2012, 10:06

20. PhoneArenaUser (Posts: 4650; Member since: 05 Aug 2011)


"...u cannot say apple has not been successful with..."

And he doesn't say that Apple was not successful!

posted on 08 Aug 2012, 08:25

12. iamcc (Posts: 1319; Member since: 07 Oct 2011)


I agree with your comment taco but I do not feel it applies to Apple.

Yes they did a great job with simple, going as far as to say that "any other way [doesnt] make sense" is pushing it.

posted on 08 Aug 2012, 17:17 1

15. Bigbluetundra (Posts: 45; Member since: 03 Nov 2011)


intelligent design and flat earthers base thier beliefs off of the same premise...

posted on 08 Aug 2012, 00:50 5

2. Savage (Posts: 431; Member since: 28 Jul 2012)


That's good news. Hope they showcase more realistic situations, giving people reason to buy their devices. Cuz their Genius ads, were not so genius.

posted on 08 Aug 2012, 01:59 3

4. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


I'm sorry Taco, but your comment is very uncohesive to the true nature of iPhones and Androids.

posted on 08 Aug 2012, 02:05 1

5. Djthunderballs (Posts: 16; Member since: 11 Jul 2012)


Their ads are a product of great marketing. It makes you want the cool device doing functions shown so simply on the television. Not to mention, most likely Apple's commercials don't cost much to make...

posted on 08 Aug 2012, 07:51 1

10. Aeires (unregistered)


Even Apple's marketing is starting to slip, who would have thought it.

And I say that because Apple's marketing has always been top notch but they missed the boat with the genius theme.

posted on 08 Aug 2012, 08:04 1

11. smdeezy (Posts: 66; Member since: 17 Jun 2011)


Yeah those "Genius" ads were awful! Apple tried to be funny but it didn't work.

posted on 09 Aug 2012, 09:45

19. Reverence (Posts: 224; Member since: 16 Jul 2012)


Apple is only advertising THE RETINA DISPLAY

posted on 09 Aug 2012, 10:41

21. ObjectivismFTW (Posts: 211; Member since: 03 Jul 2012)


Funny thing is that android phones like the SII were competing with the iPhone 4 WITHOUT advanced screen tech, imagine if the roles were switched...

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