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Ace Matrix: Google Nexus 7 ads are more effective than those genius ads from Apple

Posted: , posted by Alan F.

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Ace Matrix: Google Nexus 7 ads are more effective than those genius ads from Apple
According to Ace Matrix, a company that measures the effectiveness of ads through the use of analytics, the latest ad for the Google Nexus 7 is more effective than the newest trio of spots Apple has created for the Mac. With television viewership at extraordinary levels due to the Summer Olympics in London, this is no small matter for Google and Apple as the important "Back to School" retail season has started.

The ad for the Google Nexus 7 centers on a father and son using the tablet for a number of things while out in what appears to be the wilderness. For example, the tablet is used by both in a game of checkers, to look up information about a frog that they caught and to read a bedtime story, "The Little Prince". As the ad ends, it reveals that that the "wilderness" was really the backyard of the pair's house.

Apple genius

Apple genius

Apple's three ads focus on a "genius" who is asked to do things in a crisis situation, facing things that a Doctor might in real life. One father wants to make a photocard announcing the birth of his new child. The genius suggests using iPhoto. On an airplane, the genius is required to help a passenger make an iMovie even though the plane lands in 27 minutes. The third ad is about someone who "basically" buys a Mac meaning that it's not an Apple device at all.

The Google Nexus 7 spot, Google's first hardware ad since early 2010 for the Google Nexus One, scored 662 out of 950 points according to Ace Matrix. Out of the three genius ads, only one scored in the upper half of Ace Matrix's effectiveness scale. The bottom line according to Ace Metrix VP Jonathan Symonds, "Google has taken their strong emotional appeal and married that with strong product demonstration."

source: DroidDog via Phandroid

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posted on 05 Aug 2012, 21:09 24

1. mas11 (Posts: 1034; Member since: 30 Mar 2012)

I believe it, the Mac adds are crazy, especially when the guy's wife is having a baby and all he can think about is his Mac. Seriously Apple if you don't want ppl to view your company as a cult don't show people unnaturally attached to your devices.

posted on 05 Aug 2012, 21:52 9

12. -box- (Posts: 3991; Member since: 04 Jan 2012)

Agreed. Apple's ads have been progressively getting more haughty and pretentious. Just because they advertise proprietary programs or features that are matched or exceeded by the competition they want people to think they offer something special or unique , when in actuality they're offering overpriced garbage with most of the platforms' capabilities coming from third party programs and modifications, in short, an incomplete product that is a launcher for other products

posted on 05 Aug 2012, 21:58 12

14. Pings (Posts: 304; Member since: 19 Dec 2008)

I think so too. To me it also suggests that the whole "genius" thing, and you needing help. That Apple products are complicated. Which they are so I guess the commercials fittin in that way.

posted on 05 Aug 2012, 23:36 7

23. whysoserious (Posts: 318; Member since: 20 Jul 2012)

Samsung's baby picture sharing ad is way cooler than that, too!

posted on 05 Aug 2012, 21:18 15

2. eDiesel (Posts: 142; Member since: 17 Mar 2012)

That last video was Apple "retarded"

posted on 05 Aug 2012, 22:15 9

17. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

the only apple ad that i like is the mayday one
the rest sucks

posted on 05 Aug 2012, 21:20 7

3. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

man those commercials are quite lame, I've always said apple had good marketing, I don't know how this helps people get their products more (maybe I just don't see it)... it seems apples add campaign is going downhill

posted on 05 Aug 2012, 21:27 6

4. Zero0 (Posts: 592; Member since: 05 Jul 2012)

Yeah, those Mac ads are pretty terrible.
The gist is that the Mac isn't easy to use, because you need to get a Genius if you want to understand how to use it. So much for "it just works," I guess. Now they have, "it just works, as long as you are close enough to an Apple Store to get help."

posted on 05 Aug 2012, 21:28 1

5. paulyyd (Posts: 340; Member since: 08 Jan 2011)

Lol you know if this article was the other way around, as in the apple ads are more effective, there would be all those people who always complain about articles about apple. Even when its a positive article for android you still have people, like the ones above, taking jabs at apple. Oh well haters gonna hate. Love my mac

posted on 05 Aug 2012, 21:39 8

7. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

I'm sorry but if Apples adds where effective... it wont be news apple ads are always some of the most effective, in fact is a part of why its products are so popular and considered easy to use, their adds educated users about the device features, on the other hand Google didn't make any adds at all witch it something that caused people to think android was way more complex that what it really is, (check atrix commercials), one of the secrets behind a product susses is how it is advertised (It helped the Galaxy S2).... so saying this Google has learned to make adds for its products... and honestly those Mac commercials Suck, no matter how well you put it he talks about "i" this and "i" that but unless you already own a mac this has no meaning and I don't see how he manages to do stuff as apps are never shown in action.... but hey enjoy your mac

posted on 06 Aug 2012, 00:48 6

30. Techvue (Posts: 14; Member since: 25 Jul 2012)

I don't think people are saying the Mac is bad, just the ad campaign is bad.

And they are, which one is twisting your arm?

I nearly bought a few Macs for my office about 6 weeks ago, but I could not justify the expense (so I bought PCs). Even now, the ads aren't making me regret my decision. Don't you wish they would do that for millions of people?

posted on 06 Aug 2012, 01:44

34. Deerajrp (Posts: 15; Member since: 15 Aug 2010)

are you kidding me?? you seriously think there is plausible logic behind the apple ads?? we are not saying mac sucks! i doesn't. it's just their ads!!

posted on 05 Aug 2012, 21:30 5

6. wendygarett (unregistered)

Son : Hey dad!! I saw dinasours!!
Dad : No son!! It just a 7-inch iPad :)

posted on 05 Aug 2012, 21:43 5

8. eDiesel (Posts: 142; Member since: 17 Mar 2012)


posted on 05 Aug 2012, 21:44 3

9. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

lol XD

posted on 05 Aug 2012, 21:47 5

10. -box- (Posts: 3991; Member since: 04 Jan 2012)

Wendy, sometimes I wonder about you. Sometimes you seem anti-apple, other times pro-apple. Which is it?

It's a Nexus7, not an ipad

posted on 05 Aug 2012, 21:50 2

11. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

he trolls just for the fun of it. I think he has iOS not sure

posted on 05 Aug 2012, 21:55 1

13. -box- (Posts: 3991; Member since: 04 Jan 2012)

Well they've claimed ownership of an apple device or two if memory serves, but seem against the idea of support or purchase of apple devices in the future, then seems to change back. Dunno.

posted on 05 Aug 2012, 21:59 1

15. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

like I said trolling 4 the lolz, he gets a reaction from either side either way

posted on 05 Aug 2012, 22:36 1

22. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

FYI -- Wendy is generally a woman's name so that would her a "she".

posted on 06 Aug 2012, 14:33

39. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

*cough cough*

"“There are No Girls on the Internet” is a tongue-in-cheek adage which implies that there are no female entities actually participating in online activities, especially when it comes to anonymous exchanges in chatrooms and discussion forums. The outdated myth also jests that the Internet is essentially a “sausage fest” dominated and defined by male internet users and a smaller population of male trolls or griefers who pose as women in pursuit of lulz."


posted on 05 Aug 2012, 22:15 2

16. wendygarett (unregistered)

Im neither the anti nor pro :)
it just that i saw it looks like an ipad when looking an ads...
I'm sorry, it just me :) no harm feelings ok?

posted on 05 Aug 2012, 22:23 2

18. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

its alright, wish some people where less paranoid and more on the lines of trying to enjoy things

posted on 06 Aug 2012, 00:19 1

28. -box- (Posts: 3991; Member since: 04 Jan 2012)

Yeah, all tablets before and after the ipad look roughly the same (especially in the dark), so your mistake is understandable (though the title of the video did say Nexus7...) ;)

posted on 06 Aug 2012, 01:18 1

32. cheeseycheeser (Posts: 413; Member since: 24 Mar 2011)

When I saw the ad on TV i did think it was an iPad at first. But then I saw the buttons and realized. It's a very good ad.

posted on 05 Aug 2012, 22:26

19. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)

Cut it out. Nobody advertises or markets like Apple. They are the best bar none! Hate all you want but facts are facts. Apple is the best at advertising and marketing!

posted on 05 Aug 2012, 22:31 2

20. cheeseycheeser (Posts: 413; Member since: 24 Mar 2011)

The Nexus ad is a really great ad that actually made me smile when I saw it the first time! It's pretty to look at, develops some emotion, shows fun ways to use the product, and really makes a person desire the product!
These new apple ads are probably the worst in Apples history! Badly acted. Badly thought out. Showing NO product whatsoever, and simply list features that I would not buy a product for. On top of that make the customer seem dumb.

posted on 05 Aug 2012, 22:32 1

21. Aeires (unregistered)

The concept of the genius ads are a failure. What they are saying is the devices are so complicated, you need someone to constantly help you with them. I'm surprised Apple went this route, it really goes against their concept of anyone being able to use their devices. Both the iPhone and iPad ads just show the device being used in a multitude of ways, much like what Google did with the N7.

posted on 05 Aug 2012, 23:41 2

24. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Shocker that android fans agree that these Apple ads suck, but also claim Apple products only sell because of marketing. You guys have to pick a side. Can't have it both ways.

Also you guys are saying good job google for marketing while you bash away at Apple for marketing.

posted on 06 Aug 2012, 00:00 1

25. wendygarett (unregistered)

It's all about personal opinion...
If you think that mac ads is cool... So It IS cool :)
but you cant stop us to say which ads is cool bro, from the above that mac genius is kinda annoying, maybe it just me...

Besides, there are a lot of apple ads which is way better than this, surf youtube instead :D

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