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NPD predicts that the Apple iPad mini will sell 22 million more units than the full sized Apple iPad in 2013

Posted: , by Alan F.

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NPD predicts that the Apple iPad mini will sell 22 million more units than the full sized Apple iPad in 2013
Research firm NPD expects most of those buying an Apple iPad in 2013 to go with the Apple iPad mini instead of the full-sized variant of the slate. NPD estimates that out of the 88 million units of the tablet that will be sold in 2013, 55 million will be the smaller version of the device with the 7.9 inch screen. That means that at a minimum, 62.5% of the Apple iPads sold next year will have lower screen resolution and a slower processor than the units sold of the full-sized fourth-generation Apple iPad.

The arrows show the sharp decrease in demand for 9.7 inch screens, and the increase in demand for 7.9 inch panels last month

The arrows show the sharp decrease in demand for 9.7 inch screens, and the increase in demand for 7.9 inch panels last month

Interestingly enough, according to NPD subsidiary DisplaySearch, monthly demand for 9.7 inch screens, such as the ones used on the full-sized Apple iPads, have dropped since the holiday to 1.3 million units from 7.4 million units. Meanwhile, demand in the 7-to-7.9-inch screen sector, which includes the iPad mini, rose from 12 million to 14 million monthly. Demand for the 10.1 inch glass used on some Android tablets rose by a small amount last month. All of this fits in with the earlier report that LG Display has seen a sharp drop in its production of full-sized 9.7 inch Apple iPad screens while demand rose slightly for the 7.9 inch panel used by the smaller Apple iPad mini. The drop has nothing to do with poor overall sales of Apple's tablet, but shows the repositioning of demand to the smaller screened model.

According to DisplaySearch, total tablet panel sales will hit 254 million in 2013, up from 160 million in 2012. Of that total, screens between 5 and 8.9 inches should make up 60% of demand. And with Apple continuing to offer the iPad mini at a premium price of $329, the report says that we could see Android manufacturers start to raise prices from the current level of around $200-$250 toward the iPad mini's $329.

source: DisplaySearch via electronista

27 Comments
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posted on 01 Mar 2013, 01:33 3

1. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I still can not understand, why any one would buy such an inferior product??!!!
if you compare with cheaper, much much better, versatile this:
http://www.android.com/whatsnew/

but really I know, Google has terrible marketing because he is not able to explain that with iToys you can not
1) connect to PC and freely copy
2) simply print documents
3) just 30 years old icons
4) pay via NFC
5-500) etc...

huge flop of Google's marketing

posted on 01 Mar 2013, 01:38

2. anywherehome (Posts: 971; Member since: 13 Dec 2011)


and even safer apps with Android:
goo [dot] gl/wMupy

posted on 01 Mar 2013, 06:17 1

11. darkkjedii (Posts: 10114; Member since: 05 Feb 2011)


I think you shouldn't try so hard to hate apple. They make billions why you sit on PA, and whine hate, and complain it. Crybaby.

posted on 01 Mar 2013, 06:18 1

12. darkkjedii (Posts: 10114; Member since: 05 Feb 2011)


And see comment #10 feres says it best. A better experience.

posted on 01 Mar 2013, 06:24 2

13. anywherehome (Posts: 971; Member since: 13 Dec 2011)


no, just show the facts, crybaby :)

posted on 01 Mar 2013, 13:32 1

25. darkkjedii (Posts: 10114; Member since: 05 Feb 2011)


The facts are that people love iPads. Look at the sales, satisfaction rate.

posted on 01 Mar 2013, 05:57 1

10. feres13 (Posts: 306; Member since: 23 Dec 2011)


I Prefer Android phones to the iPhones but when it comes to tablets, iOS just provides a better experience. APPS ARE OPTIMISED. The iPads have value unlike android tablets because you don't get the same experience, you don't want to buy a tablet just to get the same experience on a phone but on a larger screen, it needs to be different. Right now the best duo is an android phone to get all the freedom that android allows and all the costumisation and the better hardware, and an iPad for the true tablet experience.

posted on 01 Mar 2013, 06:24

14. anywherehome (Posts: 971; Member since: 13 Dec 2011)


better to have features than brick with nice icons :)

posted on 01 Mar 2013, 06:31 2

15. feres13 (Posts: 306; Member since: 23 Dec 2011)


Whatever, enjoy your blown up smartphone that runs blown up phone apps. I'll use my iPad that runs ture tablet apps. It's like comparing features and finish. I'm not bashing android, i even said that i prefer android phones (currently using a Droid DNA & N4) but android tablets are still behind iPads. They really need to be more than just big smartphones, they need to do more and in a different way.

posted on 01 Mar 2013, 09:51 1

22. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I copy fulHD mkv movie from my friend's PC in a few seconds with srt subtitles and watch in a train on my Nexus 7....
youre limited, your iToy is limited, your life is limited....
you can just envy how Android is superior over iToys :)

so just try and then talk nonsenses :)
I have books, web, G+ fully experienced you will never have with iToys....what is more important, just any your tablet adjusted app? read more, my friend :)

posted on 01 Mar 2013, 10:16 1

24. feres13 (Posts: 306; Member since: 23 Dec 2011)


Whatever, i use iTunes for renting movies, easy, seamless, and i don't have to worry about incompatibility or anything like that.
The iBooks store is richer on iOS, and web is a better experience thaks to LTE and a much faster and smoother browser ( enjoying your laggy chrome?), there's a G+ app, and much more optimised apps. For example, is there an equivalent to iMovie, iPhoto or garage band, paper...?Nope

posted on 01 Mar 2013, 13:38 1

26. darkkjedii (Posts: 10114; Member since: 05 Feb 2011)


Then just shut up and enjoy your N7, and let others enjoy their iPad. Who cares what it can do other than you, the owner? Cry baby whiner.

posted on 01 Mar 2013, 06:31 3

16. Eonnaydra (Posts: 197; Member since: 23 Oct 2012)


No,you are wrong.iPad is with light years ahead of competition.I really don't need widgets or NFC because it's useless.All I want from a slate is to be premium,well designed,bugless and to have top specs and optimized apps.You can find all these things in Apple's iPad.
For example,I have the Nexus 7 which is a great tablet,maybe the best android slate with a good price,but I also have alot of problems with it : some building quality problems,alot of lag when I'm surfing(pinch to zoom in/out is very bad in comparasion with an iPad) and ugly designed apps which are normally smartphones apps but vector scaled.
Let's be unbiased and objective.

posted on 01 Mar 2013, 06:35 1

17. feres13 (Posts: 306; Member since: 23 Dec 2011)


I agree with everything you say

posted on 01 Mar 2013, 09:56 1

23. anywherehome (Posts: 971; Member since: 13 Dec 2011)


ok, then copy fullhd movie with srt from every PC :)
connect usb and freely copy any file
show me calendar widget
show me multi-user platform (full user settings)

you see, iPad is light years behind Android :)
just deal with it :)

but I know, you dont need these features, you still live in a cave :)

Let's be unbiased and objective.

posted on 04 Mar 2013, 12:26

27. Trex95 (Posts: 541; Member since: 03 Mar 2013)


If you think your crappy Android tablet better than Ipad mini then will talk.

PS. I'm Android user BTW Android phone is okay but Android tablet utter carp utter crap.

posted on 01 Mar 2013, 01:47

3. kozza3 (Posts: 574; Member since: 17 Oct 2012)


shot themselves in the foot

posted on 01 Mar 2013, 01:48

4. avin007 (Posts: 139; Member since: 28 Feb 2013)


Seems that people are really loving the portability factor even though it comes at a cost of a s**tty screen

posted on 01 Mar 2013, 01:58

5. BigBoss10 (Posts: 214; Member since: 31 Aug 2012)


I DONT CARE

posted on 01 Mar 2013, 02:12 1

6. avin007 (Posts: 139; Member since: 28 Feb 2013)


A few years down the line this would be a classic example used by proffesors to explain Cannibalization......

posted on 01 Mar 2013, 02:53

9. Luuthian (Posts: 201; Member since: 09 Sep 2011)


This is the smart way of doing it though. Eventually someone is going to come out with a better, more desirable product than your own. Apple's staying on top by giving people what they want... And apparently people actually do want a small, more affordable iPad.

Better they eat their own sales than give 'em to Samsung or Amazon.

posted on 01 Mar 2013, 02:23 7

7. nikenturd (unregistered)


Megalomaniac douche Steve Jobs was DEAD WRONG again haha

1. Size of a smartphone screen should not exceed more than 3.5 inches
2. The Stylus is dead, nobody wants it
3. The size of a 10 inch full sized iPad is just right.
4. ???

posted on 01 Mar 2013, 02:32

8. nikenturd (unregistered)


I think those el cheapos from China like AINOL and PIPO are the best bang for buck seven inchers out there bar none....$150 loaded with 1280 pixel ips, 1.6 ghz dual, Quad Mali 400, 16 gigs, 1 gig RAM, sd slot, hdmi, bluetooth, on the go USB cable included... i mean...seriously folks you need to check these brands...its dirt cheap but its good

posted on 01 Mar 2013, 07:26 1

18. rusticguy (Posts: 2819; Member since: 11 Aug 2012)


it sells more and yet market share falls .... :)

posted on 01 Mar 2013, 07:48

20. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)


Please don't raise the price Android makers. Stupid mood. Keep making the better product at the cheaper price point.

posted on 01 Mar 2013, 08:30

21. InspectorGadget80 (Posts: 6135; Member since: 26 Mar 2011)


um ok ipad vs ipad doesn't make any sense to me

posted on 06 Mar 2013, 20:07

28. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


The cannibalization predictions seem to be right so far. The market share, sales are gonna be spread between the big iPad and the smaller one.

Apple......alot of the things you are trying to do now.....you should have done from day one. iPhone shoulda been on more carriers, shoulda had cheaper ones, shoulda had a smaller iPad. The big screen iPhone..thats no big deal. That didnt take off until 2010. Then again....Apple coulda done a bigger iPhone in 2011...

Apple is slowly looking like MS in the mobile world...waiting late to answer the competition. The Apple name and reputation can only carry them but so far.

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