This shows how far Google is from its projections in 2010, when it hoped to capture up to 1/3 of the tablet market with Honeycomb tablets – although if you take Andy Rubin at face value when he says that he had no problem with forked versions of Android, then we suppose that "Android" is actually more successful than Google projected…just not in a way that helps their bottom line.
If Android tablets only compete by selling them as loss-leaders, there probably will be much less hardware support, and that could create an opening for some other platform, perhaps Windows 8, to attract OEM support (perhaps this puts Google’s purchase of Motorola into a more strategic light, since we don’t imagine Motorola will be straying from the Android ecosystem anymore).
Obviously there’s still plenty of time for this to play out over, but it appears that tablets are going to hit commodity pricing much faster than smartphones, which seems strange, given that tablets have a similar bill of materials and a larger screen. How that impacts Android OEMs, Apple’s iPad pricing, and whether it creates an opportunity for Windows 8 simply drains the profits margins from the market before Windows 8 tablets launch all will be very interesting topics to keep our eyes on in the coming year.
source: comScore via TechCrunch