Android's 2010 revenue revealed, lets us estimate current numbers

Android's 2010 revenue revealed, lets us estimate current numbers
Veeeery eeeenteresting. Up until today the judge presiding over the Oracle v. Google trial has largely prevented Oracle from throwing around monetization numbers, indicating that it could prejudice the jury if and when they move on to the damages portion of the trial. But on cross examination of Google’s witnesses Oracle was able to introduce several new pieces of evidence, and one of them includes Android’s estimated revenue for 2010.

According to a presentation that Andy Rubin gave in July 2010 (when Android had 20 million activated devices) they expected the number to double by year's end to 40 million devices, and for annual revenue to reach $278.1 million. At the time app sales were dramatically behind ad revenue, only accounting for $3.8 million vs. $158.9 million from ads served to Android users.

It was also revealed that at the time (2010) Google was indeed making more money from iPhone ads then they were from Android has a whole - they were on a “run-rate” of $281 million from iPhone ads vs $120 for Android at the time. The charts also show that Google was making a greater return from each Android device sold, so we expect that Google started making more money from Android some time in early 2011, as the number of Android devices sold sailed past the iPhone.

They also provided projections for Android revenue up through 2013…and importantly they also predicted how many Android devices they expected to ship each of those years, and here it’s clear that Google must be thrilled, as they predicted that they would have 220 million Android devices activated by the end of 2013. They predicted the same year they would generate $1.3 billion in revenues for Android. Since Google had already activated 250 million devices by this January, Android should have generated something close to that number last year if their revenue per device stayed the same . On the down side, Google’s hopes for revenue from Google Music turned out to be far too high, in part because they shipped the product over a year behind schedule.

While lawsuits are somewhat odious in and of themselves, they can be a great source of information! Oracle has revealed to us that Android is now big business for Google; it’s probably already a billion dollar a year revenue source (and certainly on pace to eclipse that for 2012). Google is almost certainly making more money from Android than from iPhone now (and probably have been for a year or so). The number of Android devices shipped clearly exceeded Google’s expectations from 2010. On the other hand, tablet penetration has obviously lagged, and revenue from music and video is far behind schedule.

We'll be sure to share any other nuggets that drop in the days ahead.



source: The Verge

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11 Comments

1. speckledapple

Posts: 902; Member since: Sep 29, 2011

interesting.

2. jabberwocky

Posts: 89; Member since: Feb 21, 2012

"Let's" is an abbreviated form of "let us", so "let's us" should be "lets us" - as in, allows.

3. ivanko34

Posts: 617; Member since: Sep 04, 2011

so google will make more money than apple ?

4. tedkord

Posts: 17043; Member since: Jun 17, 2009

Who cares? They're both going to make a butt load more money than I am.

5. Scott_H

Posts: 167; Member since: Oct 28, 2011

No, it means they make more money from Android than they do off of the iPhone - two years ago that wasn't true.

7. sinfiery

Posts: 19; Member since: Mar 18, 2012

Apple had $39.2 billion in just Q2 earnings in 2012. Albeit the entire company and not just iOS, Google is far off from catching their earnings or profit.

6. AndroidShiz

Posts: 154; Member since: Nov 08, 2011

Yup- sounds good. Sooooo, speaking of important things, when does the next Nexus with Jelly Bean drop?

8. Scott_H

Posts: 167; Member since: Oct 28, 2011

Late Q3 or early Q4 is the norm.

9. maryaaadil

Posts: 146; Member since: Apr 07, 2012

any idea of nexus tablet.......?

10. Scott_H

Posts: 167; Member since: Oct 28, 2011

Sounds like an introduction at Google I/O in late June with a wide release in July.

11. maryaaadil

Posts: 146; Member since: Apr 07, 2012

Sounds cool. OMG! My birthday is in late June

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