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Is OnePlus a wholly owned subsidiary of Oppo? Chinese document suggests that the answer is yes

Posted: , by Alan F.

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Is OnePlus a wholly owned subsidiary of Oppo? Chinese document suggests that the answer is yes
Ever since Peter Lau left Oppo late last year to start OnePlus, there have been questions about the true ownership of the upstart phone manufacturer. Lau has continually denied that OnePlus is a wholly owned subsidiary of Oppo. And for those who ask why the OnePlus One looks so much like the Oppo Find 7, Lau replied, "perhaps its because our aesthetics standard trends to be similar", and added that "all phone(s) nowadays looks like iPhone."

But a document from the Shenzhen Municipal Market Supervisory Authority (SIPO) files shows that OnePlus has one institutional stockholder and that is (drum roll please) Oppo. OnePlus has tried to keep its marketing edgy by offering the OnePlus One by invitation only. It also has promoted a deal where the first 100 people it selects will get to buy a OnePlus One for just $1 if they smash their current phone on video. As we already told you, some unfortunate souls have already smashed their phones, not realizing that they had to be chosen first by OnePlus.

If it turns out that Oppo is indeed the owner of OnePlus, and Lau's departure from Oppo was staged, there might be a few people who will feel bad having been lied to. But we think that the majority will focus on the phone itself and not even concern themselves with the rest of the story.

Chinese document reportedly shows that Oppo is the only institutional shareholder of OnePlus

Chinese document reportedly shows that Oppo is the only institutional shareholder of OnePlus


source: TechWeb (translated) via gizmoChina

37 Comments
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posted on 26 Apr 2014, 17:00 12

1. 0xFFFF (Posts: 2004; Member since: 16 Apr 2014)


I don't think is much of a surprise. The OnePlus team is made up of Oppo personnel. The OnePlus One is made at an Oppo factory. Likely Peter Lau had an idea that wasn't something that Oppo could pursue directly, but Peter got Oppo's blessing to pursue it via a spinoff/subsidiary, along with some funding.

While the OnePlus hardware/software team has done a great job, I think their marketing team has only made things worse for the company. The phone is strong enough to sell itself, especially at the high value price point.

The OnePlus marketing is full of gimmicks and tricks which turns people off and makes them think the OnePlus company itself is just gimmicks and tricks. Maybe things like that fast boot video OnePlus showed is a trick. That is what people are going to think. In effect, OnePlus marketing department is harming all the good work the hardware/software teams did. For all of Peter Lau's comments about being honest with customers, we find OnePlus marketing is so full of tricks and gimmicks, it makes Peter's comments seem disingenuous.

Pre-orders work and people are used to them. It is not a problem that needs to be fixed. Just let people order, assign them to manufacturing batches, and let it be. Most people would rather wait than play games with treasure hunts, social media, smashing phones, etc. All of these gimmick things take a lot of time and there is no guarantee of a purchase. Whereas with pre-orders, once you've paid and been assigned to a manufacturing batch, you know you'll get a phone.

posted on 26 Apr 2014, 17:21 3

2. Chris_Bakke (Posts: 199; Member since: 23 Jan 2013)


Is there a TL;DR version?

posted on 26 Apr 2014, 17:23

3. 0xFFFF (Posts: 2004; Member since: 16 Apr 2014)


OPO -- Oppo investment no surprise, OPO hardware/software good, OPO marketing bad.

posted on 27 Apr 2014, 13:54

32. Kholdstare0026 (Posts: 1; Member since: 27 Apr 2014)


OnePlus is the company, OPO is the phone.

posted on 03 May 2014, 05:27

37. lmaxmai (Posts: 4; Member since: 03 May 2014)


@Chris_Bakke It really is a pity that the internet is open to persons like you, who seem to perversely celebrate their lack of attentiveness and education.

posted on 26 Apr 2014, 17:43 5

6. Ashoaib (Posts: 1212; Member since: 15 Nov 2013)


Whatever, the phone is great in this price... pete lau said, all phone(s) nowadays looks like iPhone, but he failed to realize that Oppo's phones and his phone doesnt look like an iphone. He sounds crazy with his statement

posted on 27 Apr 2014, 01:49 2

21. SuperMaoriBro (Posts: 255; Member since: 23 Jun 2012)


your comment looked so long I just skipped over it

posted on 27 Apr 2014, 02:37 1

22. Doakie (Posts: 1099; Member since: 06 May 2009)


You didn't miss much. I thought one of the paragraphs was a duplicate of a previous paragraph. It just kinda ran on and on.

posted on 27 Apr 2014, 11:13

31. magnum44 (unregistered)


That's a superb post ... beautifully expressed what I had in mind ... the only thing I would say is that I prefer to buy my stuff over the counter from nice retail shops ... I am targeting a future top Oppo branded smartphone ... an international version that I can get from a decent shop somewhere.

posted on 26 Apr 2014, 17:34

4. Killua (Posts: 257; Member since: 25 Nov 2013)


With the similarity of the design, manufacturing in Oppo's factory, and stupid so called "invitation only" to buy (they might do it because of the supply shortage or because Oppo doesn't want it to eat their Find 7 sales too much), we all knew that Oppo still have influence on OnePlus, but still can't help to be surprised if OnePlus is a wholly owned subsidiary by Oppo.

Btw, does that means you can service your OnePlus device at Oppo's service center?

posted on 26 Apr 2014, 18:44

14. 0xFFFF (Posts: 2004; Member since: 16 Apr 2014)


I just don't get the stupid marketing of OnePlus.

OnePlus could offer the phone for $50 and/or $100 more if you want to get it quicker. Call it a priority delivery fee or make it a special OnePlus club membership, whatever.

Oppo could officially offer Cyanogen 11S on the Find 7 and give the customer an option for a different spec/more expensive OnePlus, but be able to get it sooner.

Either way, customers have choices and can buy a phone sooner without playing "hunger games".

posted on 26 Apr 2014, 17:40 2

5. Sauce (unregistered)


I signed up to blow up my phone with dynamite for this phone

posted on 26 Apr 2014, 17:44 1

8. networkdood (Posts: 6247; Member since: 31 Mar 2010)


I did - as I am sure 10k+ did, too

posted on 26 Apr 2014, 17:46 1

9. Sauce (unregistered)


With a full stick of dynamite?

This is such a nice looking phone. I hope I get it for a few bucks (shipping + taxes)

posted on 26 Apr 2014, 17:44

7. networkdood (Posts: 6247; Member since: 31 Mar 2010)


Not sure why this is a big deal - I just wish they would not do the invite system, but I guess it is being done to stall for time to create more units...

posted on 26 Apr 2014, 17:56 2

10. ErenJaeger (Posts: 114; Member since: 22 Apr 2014)


At least the mobile tech reviewers should get one so they can give us their opinion on it. Having only android authority's perspective isnt enough.

posted on 26 Apr 2014, 18:17

11. alrightihatepickingusernames (Posts: 301; Member since: 29 Dec 2013)


I don't really have an issue because I like Oppo as well. The whole invite system is especially annoying now though.

posted on 26 Apr 2014, 18:19 1

12. cheeseycheeser (Posts: 373; Member since: 24 Mar 2011)


Just release it in the U.S on verizon, and I'll forgive them

posted on 26 Apr 2014, 18:25

13. FriendsOfSamsung (unregistered)


OnePlus is just like Motorola now, western branded Chinese company... But still a Chinese quality, cheap looking and low at the best.

posted on 26 Apr 2014, 21:15 5

17. Leonis (Posts: 331; Member since: 08 Jan 2014)


Do you own a oneplus one phone? Do you own a Oppo phone? Then stfu because Oppo has got great reviews. Oppo 7a got 9 out of 10. Thats better than HTC M8 and a lot of other phones. Do you see what Oppo and Oneplus One got inside the phone? Sony and qualcomm are part of it. Those are quality stuff. You simply think everything that comes from china is poorly made.

posted on 27 Apr 2014, 03:20 3

25. Scomii (Posts: 19; Member since: 22 Nov 2013)


OMG cheap looking?!!!! What did you compare it with hahaha s5? haahahahaha well the magnesium frame and gorilla glass 3 with TOL don't sound or look cheap to me. FriendofSamsung haha thats what you are! Let to me alone s5 looks cheaper than it!

posted on 27 Apr 2014, 04:20 2

26. 0xFFFF (Posts: 2004; Member since: 16 Apr 2014)


Lol. The world is changing. People can now buy quality phones for a reasonable price instead of overpriced gimmick phones from Samsung. The group called "FFOS" or "Former Friends of Samsung" is growing fast! :)

posted on 27 Apr 2014, 08:46 2

29. giani (Posts: 269; Member since: 13 Nov 2012)


1. Change yr username if you want anyone to take you seriously.
2. One plus One wipes the floor with S5, BOTH DESIGN and materials.
3. To be fair, the S5 is..very UGLY, so a no brainer really.

p.s. u would think with their massive market ing budget, samsung affords to pay some decent people to TROLL around, I mean "friendsofsamsung" fcking he'll..

posted on 27 Apr 2014, 10:46 1

30. flatulatorX (Posts: 1; Member since: 27 Apr 2014)


My OH MY. Here we have a company that gives the expensive brands a run for their money, and gives us consumers a great choice in the marketplace, and that's all you have to say??? Go ahead and keep your wallet wide open for Samsung and whoever LOL.

posted on 26 Apr 2014, 19:39 1

15. Infected (Posts: 1; Member since: 26 Apr 2014)


Well I dont know that OnePlus One is made in Oppo's factory. However, it's still not a surprise for me since I know that the chinese market version of the OnePlus One will run Oppo's ColorOS instead of CyanogenMod. It should not be legal and permitted unless OnePlus is part of Oppo.

posted on 26 Apr 2014, 19:57 3

16. Planterz (Posts: 544; Member since: 30 Apr 2012)


Hardly surprising, and not anything to worry about. It's like finding out that Olive Garden and Red Lobster are the same company, or that your Mitsubishi Eclipse is really a Chrysler underneath.

posted on 26 Apr 2014, 21:19 1

18. Leonis (Posts: 331; Member since: 08 Jan 2014)


I am not surprise at all. The phone looks just like an Oppo phone but only cheaper in price. The company came from nowhere to be able to partner up with such quality companies like Sony and Qualcomm. I just don't know how good an Oppo phone is. and thats makes me not wanting to buy this phone

posted on 27 Apr 2014, 02:44

23. Doakie (Posts: 1099; Member since: 06 May 2009)


I have the OPPOsite reaction. Knowing that this company has experience actually making phones makes me more interested in buying one. Look at how horrible of build quality some experienced phone manufacturers have. Giving money to a first time manufacturer for a phone that's more expensive than a $100 seemed illogical. Knowing that they'll make something quality makes me excited, especially seeing how great the reviews have been on the Oppo Find 7a, and the industry leading 4K display on the Find 7. You don't have some newbie company making the 1+1.

posted on 28 Apr 2014, 02:24

34. Leonis (Posts: 331; Member since: 08 Jan 2014)


Yeah but good reviews does not mean the phone will last 2 years. Only a few gets to get this phone. Hopefully it gets great reviews and last longer than 1 year. Totally worth the gamble though. I will try to get this phone as fast as I can but only 20k get a hands on this.

posted on 26 Apr 2014, 21:33

19. techperson211 (Posts: 424; Member since: 27 Feb 2014)


Looks like an iPhone? Come on you could lie better than that like one plus is not own by oppo.

posted on 27 Apr 2014, 01:16

20. ErenJaeger (Posts: 114; Member since: 22 Apr 2014)


I'd rather be informed that I cant get a oneplus one because theyre sold out rather than because I dont have an invite. At least being sold out means people want your phone. The invite system annoys me and I dont see the point.

posted on 27 Apr 2014, 02:58

24. roobs (Posts: 50; Member since: 18 Mar 2013)


The fact that it is supported by cyanogen mod is one of the biggest proof..

posted on 27 Apr 2014, 05:15

27. boosook (Posts: 894; Member since: 19 Nov 2012)


"Some idiot souls" would have been more appropriate than "some unfortunate souls"! :)

posted on 27 Apr 2014, 05:59

28. ProblemSolver15 (Posts: 79; Member since: 14 Jun 2010)


What?! We've been bamboozled!! Oppo... eh... Oneplus, whatever they're calling themselves these days... They duped us!!! Lol.

Who cares! I just want the phone. Ha!

posted on 27 Apr 2014, 20:39

33. garyII (Posts: 160; Member since: 26 Feb 2014)


I dont care, as long as they provide us with the best quality smartphones with affordable price....

posted on 28 Apr 2014, 22:19

35. eekiguy (Posts: 2; Member since: 26 Jul 2012)


Why posting this non-news, everybody knows already One Plus is Oppo.
One Plue One = OPO, 1 + 1 = 2, OPO + 2 = OPO2
Common its so obvious.

End users dont care about the behind the scene big guys they just want good products at low cost.

Seems Oppo has run out of steam hyping the One so now we get to read these non-news.

After Xiaomi's non-buy products its now all about who makes the most dirty marketing to hit the headlines.... so sad :(

posted on 03 May 2014, 05:24

36. lmaxmai (Posts: 4; Member since: 03 May 2014)


"End users dont care about the behind the scene big guys they just want good products at low cost."

Gladly, there are many persons out there who do care. You not caring about either syntax or how and by whom these products you buy were manufactured both revealing and insignificant at the same time.

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