OnePlus One will be invite-only when it goes on sale next week

OnePlus One will be invite-only when it goes on sale next week
We've been getting more and more info on the OnePlus One recently. We know the pricing, we know the release date, and we've even seen what may be some components of the device. Now, we're getting a bit more info on how you will be able to purchase the Android device when it is released next week. There is potentially bad news on that: sales will be invite-only.

OnePlus made the announcement today on its blog. It explained that the idea was to avoid the bad customer experiences that surround various ways of purchasing a "popular smartphone". That may sound a bit presumptuous from a company that has never released a device before, and is starting out with a decidedly niche device that will only appeal to power users and the tech elite. But, the One has been generating quite a buzz, and any device with the combination of specs and price tag that are coming with the One will get the Android faithful excited. 

OnePlus will be offering up invites on launch day through its website, contests, and maybe even your friends. The plan is that when you get an invite and order your device, it will be sure to ship "within a few days". The troubling part of this plan is that OnePlus is saying that "in the beginning, [invites] be available in limited quantities". They will become easier to get as time goes on, but it definitely means that most of us shouldn't get hopes up of being able to buy a OnePlus One on launch day, April 23rd.

source: OnePlus



14. JGuinan007

Posts: 699; Member since: May 19, 2011

Im hoping this is really just supply issues with a poor way to try to cover it and not a marketing strategy to stir demand by trying to make it something elitist the thought of not being able to buy something because you were not invited to buy it is just wrong and insane and kinda makes me hope they fail

13. TheYellowDart

Posts: 26; Member since: Oct 18, 2013

I for one are excited to finally see what this phone is all about. I don't see why folks are hating on something that has a launch day. Shoot I'm sitting here waiting for 4.4 for my Verizon Note 3 and I sure as hell don't have a day to lock down. Judging by the specs and the size that they're putting out there its going to be amazing.

11. droid_does_more

Posts: 29; Member since: Jan 25, 2010

This is seriously killing interest in this phone. An unproven company with an unknown device you want people to beg for it? #NoBueno

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It is not surprising that a group of ex-HTC employees has come up with a #nevertoolatetofail launch strategy. The top three comments from Reddit this morning after the announcment: "Kinda seems like a bullsh!t way to say they didn't make enough, either intentionally to drive hype or just because they couldn't. Neither option sounds that good." - InvaderDJ "Sounds like a load of crap to me. So instead of pre-ordering and waiting I'm going to have to beg all over the internet just for an opportunity to buy the thing? Lord knows no one I know IRL is going to be one of the chosen ones. This just sucked a lot of interest I had in the phone out." - ZeroSuitSamus "The cracks are beginning to show" - Haas599 (from the OnePlus forums if you want to read more) IMO, this company started out with and has continued to have a very disrespectful anti-customer attitude. Don't think I'd like to depend on such a company for two years of updates to the phone OS or any form of customer service. There is just is some failure gene of HTC that seems to snatch defeat out of the jaws of victory. Evidently it is not just HTC that has this gene, but everyone who has worked there.

7. Killua

Posts: 270; Member since: Nov 25, 2013

It's ex-Oppo, not HTC.

10. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

You're right. The ex-HTC people made Kazam, and it is much less of a fail than OnePlus. It seems the OnePlus people found the #failuretolaunch gene on their own, without any help from HTC. BTW, the ex-HTC people actually ship phones and don't play games with treasure hunts and half year long reveals.

5. Killua

Posts: 270; Member since: Nov 25, 2013

What the hell, just tell us honestly that you have supply shortage instead of this sophistry.

4. shahulvm

Posts: 124; Member since: Apr 01, 2012

Huh...if you want to sell, then just sell the damn product, instead of bitching around. Atleast be like Xiaomi, that the phone (limited in quantity) sold in 50 seconds etc.. Gaining a privilege to buy it, is almost insane when the products isnt an established niche product.

3. irfanil

Posts: 33; Member since: Mar 14, 2013

This is strange. Either this can be a very good marketing strategy or a very bad cover up for supply shortages. Only time will tell. How is it going to avoid 'bad customer experience' is beyond my understanding. This is not a premium device. They need to be hugely successful at launch!

12. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

You need demand to have shortages. And sadly I don't see much for this smartphone...

2. gehrig

Posts: 423; Member since: Apr 17, 2014

Obviously, they don't want to sell smartphones. You CAN'T make it so that people have to be INVITED to buy your phone. They say that this to eliminate unpleasant purchasing experiences, but this "invite only" system will probably just be more hassle.

1. droid_does_more

Posts: 29; Member since: Jan 25, 2010

So with this being invite only, I'm guessing sales aren't a factor in the beginning?

8. Johnnokia

Posts: 1158; Member since: May 27, 2012

I think this will finally break their neck (and tbh, will remove them from the daily blogs with their quirky viral marketing campaign). Too many people already listened to them and trusted them without a proof that this device exists.

9. Luuthian

Posts: 332; Member since: Sep 09, 2011

Yeah this is a hug disappointment. What was wrong with reservation systems? First come first serve? That's just a normal process when buying a desirable phone. The reservation system just feels... Well, I think it's going to hurt them.

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