OnePlus pulls another provocative promo: smash your old phone to get the OnePlus One for $1

While the OnePlus One will launch en masse sometime by the end of Q2, in just two days, a few lucky souls would be able to get the new king on the value-for-money front before everyone else. OnePlus One is launching a crazy promo for the first 100 buyers: get the phone for just $1 in exchange for you filming how you smash your old phone to smithereens.

Sounds like material for a great marketing campaign, doesn’t it? So far, the OnePlus One has pulled one of the most success publicity stunts in recent history, securing coverage in the most prominent media outlets in the Western world, and that’s rarely happened before, especially for a newly born phone company out of China.

OnePlus One chief executive Pete Lau has done this with a lot of teasers, a super-ambitious “Never Settle” motto, and tons of work on the actual product, of course.

So, are you ready to sacrifice your old phone in order to be among the first few to get the OnePlus One?

If so, just head over to the source below to register for the promo - the smashing action kicks off on April 25th, in just two days.


source: OnePlus One