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HTC One sales doubled to 1.2 million in May, but analysts expect no further growth

HTC One sales doubled to 1.2 million in May, but analysts expect no further growth
The HTC One is obviously a big success for ailing HTC and the latest estimates show sales of the flagship doubled sequentially to reach 1.2 million in May, according to Citigroup Global Markets Inc analyst Kevin Chang.

“We estimate that HTC One accounted for around half of HTC’s May sales,” Chang said.

Selling 1.2 million in one month is definitely a great achievement, but nonetheless fades in comparison to heavy hitters like the Galaxy S4 which launched to the tune of 10 million unit sales within the first month of availability.

What could be more troubling however are analyst projections that with May sales HTC might have reached the peak for HTC One. Sales of the 2013 HTC flagship are expected to remain flat in June and start declining in July.

“With One volume peaking and other models still weak, we believe May will be the peak of near-term sales,” the Citigroup analyst wrote in a note.

A couple reasons were mentioned including saturated demand in mature markets and anticipation for other devices like a new iPhone. Other analysts also mentioned HTC is not that ready for a shift towards selling more in emerging markets like China. Demand in the United States in particular is seen as decelerating which does not help.

HTC is also expected to launch the HTC One Mini, a device also known under its codename HTC M4, an aluminum phone with a smaller display, great for single-handed use. Will it be able to make up for a decline in HTC One sales? Only time will tell.

source: Taipei Times via GSM Arena

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posted on 07 Jun 2013, 09:31 10

2. tiara6918 (Posts: 1391; Member since: 26 Apr 2012)


Marketing is a big key if you want to make more sales. If Samsung didn't advertise heavily last year,it would not have achieved the number of sales it is currently having now

posted on 07 Jun 2013, 09:45 14

9. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


What do you have against advertising? If samsung wants to spend millions of dollars for ads, then it's their business. Microsoft(surface), nokia(lumia), sony spent millions on ads, it didn't do them squat. If you don't have quality product, it doesn't matter whether you spend millions on ads. It's not going to sell.

posted on 07 Jun 2013, 12:39 2

29. kamejoko (Posts: 108; Member since: 10 Nov 2011)


That's mean with china products with big marketing, will you buy?.

posted on 08 Jun 2013, 10:14

41. xoatomxo (Posts: 57; Member since: 26 Apr 2011)


Nope. That's why I don't buy HTC's

posted on 07 Jun 2013, 20:25

39. ihatesmartphone (unregistered)


Samsung have a huge of profit and also a big company...
That's why they can invest heavily in marketing
This what htc missing...

posted on 07 Jun 2013, 09:34 17

3. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)


"HTC One sales doubled to 1.2 million in May, but analysts expect no further growth"... analysts suck

posted on 07 Jun 2013, 12:40 2

30. b1acktiger (Posts: 207; Member since: 19 May 2012)


Its their job to say soemthing about someone, they just do the math and predicts. sometimes it happen, sometime it doesn't.. Lets see...

posted on 07 Jun 2013, 09:34 11

4. VZWuser76 (Posts: 1344; Member since: 04 Mar 2010)


So they're not going to sell any when it launches on Verizon?

posted on 07 Jun 2013, 09:34 11

5. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


Finally, we can put htc one selling 5mi myth to rest.

posted on 07 Jun 2013, 10:48 3

17. RaKithAPeiRiZ (Posts: 1334; Member since: 29 Dec 2011)


1.2 mil in a month

posted on 07 Jun 2013, 10:58 6

22. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


0.6mi(April) + 1.2 mi(May) =

Total = 1.8mi

posted on 07 Jun 2013, 11:00 6

23. kamejoko (Posts: 108; Member since: 10 Nov 2011)


Yes. I don't know why htc said sold 5 Mi htc one?.

posted on 07 Jun 2013, 11:09 6

26. SleepingOz (unregistered)


That would probably explain why their employees are leaving and encouraging their fellow co-workers to do the same.

posted on 07 Jun 2013, 11:02 3

25. SleepingOz (unregistered)


Exactly!

"That would mean that with the addition of the first week of June around 2 million HTC Ones were sold, which fits-in nicely with the revenue increase HTC posted in May but drastically contradicts previous reports that HTC has sold 5 million One units."
http://www.gsmarena.com/12_million_htc_ones_were_sold_in_may_100_more_than_april-news-6177.php

posted on 07 Jun 2013, 09:36 8

6. jonartpop (Posts: 155; Member since: 25 Oct 2012)


I love this phone so bad. Im so excited about the HTC One Mini...

posted on 07 Jun 2013, 09:37 2

7. boosook (Posts: 979; Member since: 19 Nov 2012)


just release the s4 mini quickly and everywhere and it'll sell like hot cake.

posted on 07 Jun 2013, 09:43 7

8. SleepingOz (unregistered)


WTF? I though HTC sold 5M One already.

posted on 07 Jun 2013, 10:35 2

14. adolert15 (Posts: 27; Member since: 12 Oct 2012)


1.2 just may.

posted on 07 Jun 2013, 10:51 4

19. SleepingOz (unregistered)


"..and the latest estimates show sales of the flagship doubled sequentially TO REACH 1.2 million in May."

"That would mean that with the addition of the first week of June around 2 million HTC Ones were sold, which fits-in nicely with the revenue increase HTC posted in May but drastically contradicts previous reports that HTC has sold 5 million One units."
http://www.gsmarena.com/12_million_htc_ones_were_sold_in_may_100_more_than_april-news-6177.php

posted on 07 Jun 2013, 10:50 2

18. Wiki_jaan (Posts: 702; Member since: 24 Jun 2012)


at least read the headline clearly .........

posted on 07 Jun 2013, 10:56 3

21. SleepingOz (unregistered)


I have read the complete article. They said that the sales of the HTC One has DOUBLED TO REACH 1.2m in May, which means that they haven't sold 5m like the HTC exec claimed.

posted on 07 Jun 2013, 12:58 1

32. number29 (Posts: 185; Member since: 25 Jan 2013)


Are you quite sure it doesn't mean that in April HTC sold 600,000 Ones and this doubled to selling 1.2million in May (so a combined 1.8million over the 2 month period)?

posted on 07 Jun 2013, 10:08 9

10. guest (Posts: 92; Member since: 13 Jun 2012)


It just launched in T-Mobile this week and will launch on Verizon later this month and that's not going to sell more units? Riiiiiiigggggghhhhhhttttt.

posted on 07 Jun 2013, 10:20 3

12. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


Samsung has so much marketing power that it is hard to compete at all but, HTC has taken them on year after year and finally their getting some well deserved recognition for their hard work in the way of sales. No matter how the rest of the year turns out, HTC has proved that it is still a very capable company. I am proud of them and what they have been able to do with the One against all odds. Keep it up HTC.

posted on 07 Jun 2013, 10:41 4

15. smallworld (Posts: 438; Member since: 13 Jul 2012)


Apparently the news that HTC sold 5 million were false. Someone from HTC said : "That number comes from the same unnamed source that is referenced throughout the WSJ article. Unfortunately, that isn't an official figure" So it looks like they some less than 5 million.

posted on 07 Jun 2013, 10:54 3

20. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


I expected some unknown newspaper to write about unsubstantiated rumor like this, not WSJ. I guess media's standards have fallen with their revenue.

posted on 07 Jun 2013, 11:00 3

24. cripton805 (Posts: 917; Member since: 18 Mar 2012)


Here's what HTC needs. It looks good, but it need to look more aggressive as far as appeal. It looks a little too bland and blends in with the competition.

Give us what we want. After the Rezound, I knew things were going to start dropping heavily.
More colors, attractive design, and more importantly, some really good features!
The S4 is packed with tons of small features that make it stand out.
Even if some arent used daily, they are still there if you need them.

HTC also tends to forget their devices. When I had the Incredible, I loved it. It was one of the best and the best when it came out. They took years to upgrade to gingerbread and when they finally did, it was already old firmware.

This is why HTC is failing on top of marketing.

posted on 07 Jun 2013, 11:36 4

27. nine9 (Posts: 1; Member since: 08 Mar 2013)


Galaxy S4 10M+ sales vs HTC One 1.2M+ sales, Its a long way....

posted on 07 Jun 2013, 12:00 1

28. Whateverman (Posts: 3191; Member since: 17 May 2009)


HTC has a definitely hit with the One, no doubt about that. BUT, it hard to feel sorry for HTC because they were on top just 3 short years ago. They blew their own lead and handed the crown to Samsung. Many of us waited for a decent HTC, with a lighter UI that would actually get supported. It didn't happen. And they ruined their own brand, similar to what the analysts are saying about Samsung and the S4 with it's many variaties. Don't get me wrong, I hope they do well because the One deserves the recognition its getting, but they blew it for themselves and marketing was only a small part of the reason.

posted on 07 Jun 2013, 12:56

31. giani (Posts: 269; Member since: 13 Nov 2012)


true...i had the sensation...but now i have the one..and let me tell..u..amazing piece of kit..i also hope they will get stronger...i cant imagine a world made of only apples and plastics...

posted on 07 Jun 2013, 13:03

33. quakan (Posts: 1176; Member since: 02 Mar 2011)


I want an HTC One and an iPhone 5S at the same time. The HTC One looks and feels so good and I actually like the Blinkfeed very well; it reminds me of how my Flipboard is setup.

posted on 07 Jun 2013, 17:28

37. amro99 (Posts: 76; Member since: 29 Nov 2012)


How can analysts expect no further growth when Verizon and many countries in the world are still waiting for this phone?

posted on 07 Jun 2013, 20:03 1

38. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


They say 1,2 mill , and not sold , but shiped. (not 5 mill as the iMedia lie)
Samsung have 10++mill .
So it's 10 times more.

posted on 08 Jun 2013, 00:31

40. dmakun (Posts: 171; Member since: 06 Jun 2011)


HTC will find it hard to compete and it's not down to publicity/marketing of their devices alone. The problem is the phones are overpriced where I come from and this is because they aren't shipping devices to developing countries because they don't see the potential of sales which is rather unfortunate. They grossly undersetimate the buying power of developing countries whereas Samsung launches their devices from mid to high end and are selling bucket loads of phones here. By comparison a HTC One cost almost twice the price of a galaxy S4 here which i imagine is due to poor distribution of the HTC One. Blackberry on the other hand currently has higher sales and user margins than even android here even though internationally they are hanging by a thread, still the brand is taking advantage of some degree of local dominance and the launch of BB10 is pushing that bar even higher.

Besides i don't have fond memories of my experience from my last HTC device (HTC Legend, Desire HD) and even when I remotely consider buying one I don't see the sense in paying more for it. I wish them best of luck in their quest for survival and relevance in the mobile industry

posted on 08 Jun 2013, 11:39

42. wrm2013 (Posts: 149; Member since: 28 Mar 2013)


I had a gs3 until the q10 was released (tmobile) but with not being able to sideload instagram or amazon mp3 I couldn't take it so I returned it for the HTC one. I've never had an HTC phone always had a galaxy phone. I'm not sure why people complain so much. I love this phone, only complaint would be I want it in black

posted on 09 Jun 2013, 01:00 1

43. Trex95 (Posts: 543; Member since: 03 Mar 2013)


If you think HTC it's a fail then check thishttp://www.cultofandroid.com/29129/samsung-loses-12-billion-in-market-value-after-launching-too-many-phones/

posted on 11 Jun 2013, 15:13

44. Roeshak (Posts: 13; Member since: 17 Apr 2013)


HTC needs to understand one simple thing and that's tech blogs don't sell phones. The day it decides to start putting out phones with a narrative compelling and diverse enough to appeal to a wide enough enough base, then it's fortunes will truly turn around. No point making phones that only enthusiasts want to buy. Raw specs and nothing much else. Add to that a very prescriptive design and you can see why so few choose to buy it.
not good enough, Sony even sold 4 times as many Zs in the same time period. I predicted this all along

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