“We estimate that HTC One accounted for around half of HTC’s May sales,” Chang said.
Selling 1.2 million in one month is definitely a great achievement, but nonetheless fades in comparison to heavy hitters like the Galaxy S4 which launched to the tune of 10 million unit sales within the first month of availability.
What could be more troubling however are analyst projections that with May sales HTC might have reached the peak for HTC One. Sales of the 2013 HTC flagship are expected to remain flat in June and start declining in July.
“With One volume peaking and other models still weak, we believe May will be the peak of near-term sales,” the Citigroup analyst wrote in a note.
A couple reasons were mentioned including saturated demand in mature markets and anticipation for other devices like a new iPhone. Other analysts also mentioned HTC is not that ready for a shift towards selling more in emerging markets like China. Demand in the United States in particular is seen as decelerating which does not help.
HTC is also expected to launch the HTC One Mini, a device also known under its codename HTC M4, an aluminum phone with a smaller display, great for single-handed use. Will it be able to make up for a decline in HTC One sales? Only time will tell.
source: Taipei Times via GSM Arena