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Google-backed research looks to fight fake reviews

Posted: , by Michael H.

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Google-backed research looks to fight fake reviews
User reviews have become some of the most important pieces of information that exist on the Internet, but more importantly on mobile devices. We rely on user reviews to help us pick restaurants in Yelp or Google Maps, or get the best apps, music, videos, and books in the Google Play Store, iTunes App Store or Windows Phone Marketplace. Unfortunately, fake reviews are a growing problem without a clear solution. 

Google wants to find a solution though, so the company has helped to fund research at the University of Illinois at Chicago. The trouble is that noting fake reviews is a pretty easy task, according to the researchers, but it's an incredibly difficult job to do with an algorithm. The research team has presented a possible solution in the form of an algorithm called GSRank, which was created to target the behavior behind review fraud rather than the identity of the offender. The algorithm looks to catch fraud through a number of key fingerprints from groups of reviews including the time they were posted, the similarity of review/rating, the group size, and of course when the reviews were posted, because reviews posted too quickly in the life of an app tend to be fake. 

Of course, this research and the subsequent filtering from GSRank could be a huge boon to any app store, though it is likely the Google Play Store would get the benefits since Google backed the research. It would definitely help us find the best content, and also help businesses avoid any potential problems from negative fake reviews. 

source: The Register

11 Comments
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posted on 16 Apr 2012, 22:22 13

1. KingKurogiii (Posts: 5645; Member since: 23 Oct 2011)


sometimes i think people become so dependent on reviews that they don't try new things.

posted on 16 Apr 2012, 23:56 4

2. Saamic (Posts: 119; Member since: 20 Feb 2012)


I'll be honest, this is happenning to me and I hate it

So I'm going to stop right now =)

posted on 17 Apr 2012, 00:26

3. anywherehome (Posts: 971; Member since: 13 Dec 2011)


better to have any review than nothing....
if some one wants an adventure, has to plan a little too

and I dont think every one wants to go through unknown

posted on 17 Apr 2012, 01:25

5. KingKurogiii (Posts: 5645; Member since: 23 Oct 2011)


yeah, yeah, the whole "cost of progress" argument. i know it well. i read reviews myself. i'm just saying maybe we should pay attention to it more so we don't become mindless automatons.

posted on 17 Apr 2012, 02:23

7. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I think "internet society" don't take everything for granted so don't so worry about it :)
because internet teaches us to trust every one and don't trust to everyone :)

posted on 17 Apr 2012, 01:17 3

4. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Guilty here :p When buying a phone I mainly read reviews from GSMarena, Phonearena, and Anandtech and I also consider my own hands on experience.

Another thing I consider is dev support. So I guess yeah, I rely heavily on reviews and word f others. :p

posted on 17 Apr 2012, 01:48

6. Leo_MC (Posts: 600; Member since: 02 Dec 2011)


Reviews are very normal:
Why waste my time to try an app when a thousand other users already did it?
Also, why shouldn't I give a mark to an app I tested for a while so others don't waste time testing it again?

posted on 17 Apr 2012, 02:30

8. KingKurogiii (Posts: 5645; Member since: 23 Oct 2011)


ah yes, but who are these people that have already tried it i wonder? :P

posted on 17 Apr 2012, 06:46

9. Raptor9142 (Posts: 41; Member since: 15 Apr 2012)


reviews r important becoz they save ur time and money, if u dont hve any importance of ur money then i think u dont need to see reviews.. u can waste as much as u want.

@KingKurogiii: Those ppl who dont try new things r always fan boys not like the ones who research :)

posted on 17 Apr 2012, 14:50

10. KingKurogiii (Posts: 5645; Member since: 23 Oct 2011)


ah but without these fanboys we wouldn't have any way to research would we? :P

posted on 17 Apr 2012, 15:41

11. downphoenix (Posts: 2415; Member since: 19 Jun 2010)


one way to circumvent this is to do like Xbox Live Arcade or Onlive and make available a free trial of EVERYTHING on there.

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