According to Evernote CTO Dave Engberg, more Windows Phone users are installing the productivity app. Even more important for the company, these users seem to have no problem reaching into their pockets to buy premium extras. In fact, Engberg notes that the average Windows Phone user is spending more than the average Android user of the app. The executive pointed this out during Business Insider's IGNITION Mobile conference on Friday.
Evernote CTO Dave Engberg
The news is good for Windows Phone fans as the Windows Phone Store trails the Apple App Store and Google Play Store in the number of apps available. If developers believe that they will get a higher paycheck from Windows Phone, they will make sure to write for the OS. And despite the many possibilities that Evernote holds for improving the productivity of businessmen, BlackBerry users shell out fewer dollars on average for premium services than iOS, Android and Windows Phone users do.
All that said, looking at the total amount of dollars, Android brings in more money for Evernote than Windows Phone. Where the stats might be useful to Windows is in the battle for third place with BlackBerry. If a developer gets a better return on his investment with Microsoft's mobile OS than with BlackBerry 10, it doesn't take a genius to see which application store will be the odd one out.