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Cell phone buyers vocal cords say Apple iPhone, but their actions say Android

Posted: , by Alan F.

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Cell phone buyers vocal cords say Apple iPhone, but their actions say Android
The latest ChangeWave survey is out. 4,163 North Americans who plan on buying a cell phone over the next 90 days were asked which OS they were leaning toward purchasing. With the next-gen Apple iPhone quite possibly heading for a launch sometime in the next 3 months, 46% said that this would be their next handset. 32% chose an Android flavored model while just 4% picked RIM as the Canadian based manufacturer of BlackBerry devices continues to freefall.

There seems to be a disconnect between what future handset buyers are saying and what they are doing.  During the last 2 summers, the  Apple iPhone beat out Android by a big margin by those planning on purchasing a new phone within 90 days. In fact, the iPhone has always matched or surpassed Android in every quarter since ChangeWave started this survey. Yet, despite all of these intentions, over the last year Android phones have outsold the Apple iPhone in the States. It could be that many buyers are unaware that the iPhone isn't available for their carrier's network and just answer that they plan on buying an iPhone because it is the only model they know. Or, minds could be changed once a rep shows off the features on an Android model.

Still, the survey shows that an amazing 70% of Apple iPhone users are "satisfied" with their handset as opposed to 50% of Android users and just 26% of BlackBerry users. If we can assume that dissatisfied users switch platforms, these figures could forecast an upcoming surge in iOS buyers once some Android owners find that their 2 year contract has expired.

source: ChangeWave via mocoNews

Most of those planning on buying a new cell phone in the next 90 days pick the Apple iPhone (L), while the actual purchase tends to be an Android model (R)
Most of those planning on buying a new cell phone in the next 90 days pick the Apple iPhone (L), while the actual purchase tends to be an Android model (R)

Most of those planning on buying a new cell phone in the next 90 days pick the Apple iPhone (L), while the actual purchase tends to be an Android model (R)






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posted on 18 Jul 2011, 14:28 17

1. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Well, now. Interesting survey.

posted on 18 Jul 2011, 14:32 10

2. quakan (Posts: 1381; Member since: 02 Mar 2011)


Indeed my good sir

posted on 18 Jul 2011, 15:58 14

21. remixfa (Posts: 14255; Member since: 19 Dec 2008)


what i think the survey shows is that "iphone" is the same as "smartphone" for most people who dont know the difference. So clearly that shows apple's advertising has been a huge sucess. Of course, until people that "iphone" and "smartphone" are not always the same, its going to skew results

posted on 18 Jul 2011, 18:27 6

66. remixfa (Posts: 14255; Member since: 19 Dec 2008)


concidering the source, ill take it as a compliment. So, I always wondered.. are you and Taco related?

Studies? How about the last 4 years in the cellphone industry since the iphone has been launched. 4 years of personal data from myself and coworkers of multiple stores and companies that would tell u the same thing.

To many people iphone and smartphone are ambiguous. They dont always mean they want "the iphone" as much as a "touch screen smartphone"

How is that some slight at apple? Like i said in the OP, its a testament to Apple's marketing genius. It was a compliment. Only low reading comprehension idiots like you and Taco would take that otherwise.

posted on 18 Jul 2011, 18:07 3

60. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


I guess the only thing about the Apple compliment is that you give credit to the success of the iPhone based on advertising & not bc of what the phone can do which appears to be an undercut to some readers. That would be my guess on why taco is firing shots at you. I could be wrong tho...

posted on 18 Jul 2011, 18:54 1

76. E.N. (Posts: 2610; Member since: 25 Jan 2009)


There's always a show from both sides in Phonearena lol.

But 70% satisfaction sounds pretty damn good though. But wait, Apple's amazing advertising is probably tricking me to think I like the iPhone but I really hate it deep inside. I guess those commercials on FaceTime with the mute, pregnant lady, and graduating high school chick were that great and really hit it home, huh? I think I'm catching on really fast. The power of advertising is that amazing, wow

posted on 19 Jul 2011, 07:10 1

121. remixfa (Posts: 14255; Member since: 19 Dec 2008)


Could u explain to me exactly where I slighted apple? IN DETAIL.
Thanks. :)

Unlike you I'm not a diehard. I may seem like it sometimes having to correct all your untruths, but I'm not. Unlike you and gemini i can actually give credit where its due.

posted on 18 Jul 2011, 16:00 7

26. BobbyTaba (Posts: 316; Member since: 11 Aug 2010)


Google should put limits that the low end phones now should have a 1ghz processor. Ppl would get a better experience with android then

posted on 18 Jul 2011, 16:12 6

32. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


that would cut into the crapdroid market share. Google doesn't care about user experience. They want market share so they have more people to advertise to.

posted on 18 Jul 2011, 19:29 3

84. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Dude most of the top selling Android phones are high end or where high end when they started selling

posted on 18 Jul 2011, 23:45

105. NeXoS (Posts: 288; Member since: 03 May 2011)


Froyo has a hardware requirement of 1ghz chips.

posted on 19 Jul 2011, 08:07

126. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


not at all

posted on 19 Jul 2011, 10:24

142. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Sorry, Nexos, not true. The original DROID, which definitely didn't have a gig processor, got Froyo.

posted on 19 Jul 2011, 12:51

152. gmtrenz (Posts: 11; Member since: 18 Feb 2010)


If thats true why is the cricket huawei ascend 2 running 2.3.3 gingerbread on a 600mhz cpu?

posted on 18 Jul 2011, 17:19 2

50. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


What sniggly? No calculations? Or are you still trying to cook up some figures? Lol.

posted on 19 Jul 2011, 08:47 1

132. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Nope. Just chilling. I don't have any percentages to convert into solid numbers using what Phonearena gave me using 7th grade math that you won't understand anyway. Besides, what do you care? You'd immediately baselessly attack me and accuse me of trying to make Apple look bad anyway, despite the fact that any screwing with Apple's numbers would have a directly proportional effect on Motorola's numbers, for better or for worse.

posted on 19 Jul 2011, 11:17

149. Rich (unregistered)


it def is the case that people just say 'iphone' meaning smartphone. ANYONE that knows jack about phones like my ants and uncles see my phone and say "is that an iphone?" or "ooo u have an iphone!" and im like "ummm... no! i dont!"

posted on 18 Jul 2011, 14:33 3

3. jommmm (unregistered)


Actions speak louder than words! Lol

posted on 18 Jul 2011, 14:53 6

4. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Interesting survey, but it makes sense when you think about it. People want the iPhone, but it was until very recently only available to AT&T users. I expect a big surge on VZW this year and next year with a new model coming out and customers coming out of contract. If T-Mo and Sprint get it the results of this survey may be much closer to reality.

Also 70% of iPhone users are satisfied compared to only 50% of android users is very telling as far as which OS people prefer. You can't say isheep because it's people using android that aren't happy with it.

It's going to be a dark year for fandroid trolls. I expect a mass exodus to androidcentral maybe? Or maybe they will all jump the bandwagon to Windows 7? As long as it's not Apple.

posted on 18 Jul 2011, 15:06 8

7. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Or maybe people will buy the more expensive and better Android phones. And no, the guy below me is not me.

posted on 18 Jul 2011, 15:59 4

25. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Not sure what you mean by "better". There are more expensive phones though yes

posted on 18 Jul 2011, 19:25 2

83. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Better: faster processors, more flash memory, more ram, newer versions of Android, better hardware. Trouble is, there have been some s**tty Android phones, usually on the cheap (and therefore high selling) side. Take the LG Ally for instance. Total piece of s**t, with the usual LG hardware and software issues. But it sold well. Motorola Devour and Citrus: pieces of s**t, but they sold well because they were cheaper.

Also remember that iOS's numbers, while higher than Android's, still aren't anywhere near 100 percent. Considering that each new iPhone is a premium product at the top of its class, it doesn't have nearly the forgiveness factor that Android does in a survey like this.

Note: I'm not saying that iOS I or the iPhone is bad. I'm just saying that you're currently occupying a glass house.

posted on 18 Jul 2011, 15:27 3

13. droid.rv (Posts: 10; Member since: 18 Jul 2011)


when u say iphone, u mean iphone4 or may be even 3GS. no doubt these are great smartphones..and what the survey says might be quite true. but it can't be true about android phones, because the android world is full of legends like droid3, galaxy s2, xperia arc, play, atrix etc. ..and at the same time, blunders like xperia x10, x8, galaxy 3 and many more. take the same survey with SGS II or atrix users. i don't think the result would be anything less than 99.9%.. :P :P

posted on 18 Jul 2011, 15:57 4

20. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So the survey is only right if android is winning? And 99.9% of android users with those phones are satisfied? How can a comment like this be taken seriously. Research directly contracdicts what you're saying.

posted on 18 Jul 2011, 16:29 7

38. remixfa (Posts: 14255; Member since: 19 Dec 2008)


i think the point he was making is that people that are dissatisfied with android "generally" have the low end sets.
People with the hardware generally have higher opinions of their phones. If you were running an iphone2g and all ur friends were on a i4, how "satisfied" would u be? lol

posted on 18 Jul 2011, 17:29 2

53. DoesntCare (unregistered)


still, the lower end phones are a part of the entire android market so it should still be considered in surveys. you cant factor in just the high-end phones right? that's precisely where apple has an advantage as it gives consistent customer experience on its phones.

posted on 18 Jul 2011, 17:29 4

54. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. Regardless whether it is a low end or high end device you got. If your device performs well, you should be satisfied. When you buy a low end device, you should know that it wouldn't have all the bells and whistles, and you probably should be aware of that, otherwise, you would've bought a high end device instead.

posted on 18 Jul 2011, 18:39 1

67. remixfa (Posts: 14255; Member since: 19 Dec 2008)


very few people are ever truely "satisfied" when they buy low end. they do it out of financial need or because they dont believe they need the features. Then they find that cool app they cant run and get grumpy about it. That affects user satisfaction. Are there happy people on low end devices? Definately. But how many people would rather have a Geo Metro over a BMW 5 series?

posted on 18 Jul 2011, 23:20

96. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. I wouldn't buy a Geo Metro and complain that I am not satisfied coz it can't hit 60 in 5 seconds. Come on. Be reasonable. You should know the device that you are getting and judge it based on that. Unless you're telling me that android users are unreasonable and they expect a dual core performance from a single core low end android device and that's why they are not satisfied with it.

posted on 19 Jul 2011, 07:14 2

122. remixfa (Posts: 14255; Member since: 19 Dec 2008)


right, because people never get envy of what others have. That envy drives down the satisfaction of what they currently have since they want something else.

To deny that simple truth either shows how blind and one side your arguements are, or your so filthy rich u have the best of everything..

and something tells me your not filthy rich.

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