x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Candy Crush developer King thinks it's worth $7.6 billion (and it probably is)

Candy Crush developer King thinks it's worth $7.6 billion (and it probably is)

Posted: , by Michael H.

Tags:

Candy Crush developer King thinks it's worth $7.6 billion (and it probably is)
We've talked before about developer King and its various games. Most often we talk about Candy Crush, because not only is it King's most popular game, but because King has done some fairly silly things in regards to the game, like trying to assert a trademark on the word "candy". Now, King is getting ready for its initial public offering (IPO), and is hoping for a pretty substantial valuation.

King said today that it is looking for a market value of up to $7.6 billion with its IPO. The game developer wants to sell 22.2 million shares for between $21 and $24 when it goes public. If King hits this target, it would put the developer's valuation right in the middle between fellow "casual" game maker Zynga, which is currently valued at $5 billion after considerable drops in its stock price, and Electronic Arts, which is currently valued at about $9.2 billion.

That may seem like quite a large amount for a developer that makes what are essentially knock-off games, but it is important to keep in mind the enormous sums of money that King generates. In 2012, King recorded just $164.4 million in revenue, but that number skyrocketed to $1.88 billion in 2013. Aiming for a valuation equal to four times revenue is actually fairly reasonable, assuming the company can keep up those numbers, which is always tricky as Zynga has shown.

source: WSJ

7 Comments
  • Options
    Close




posted on 12 Mar 2014, 16:19 1

1. PapaSmurf (Posts: 8841; Member since: 14 May 2012)


Gave up on this game a long time ago. It's more frustrating than Flappy Bird.

posted on 12 Mar 2014, 16:20 4

2. Finalflash (Posts: 1878; Member since: 23 Jul 2013)


I stopped out of principle, they're fackin jackasses for stealing the game from some poor solo developer.

posted on 12 Mar 2014, 16:27 2

3. PapaSmurf (Posts: 8841; Member since: 14 May 2012)


Idk about all of that. Bejeweled will always be my favorite though.

posted on 12 Mar 2014, 18:08 4

4. Commentator (Posts: 2469; Member since: 16 Aug 2011)


Never played it.

posted on 12 Mar 2014, 22:04

5. express77 (unregistered)


if they can trademark candy, i will trademark the universe and every person pay me money to use anything in the universe.

posted on 14 Mar 2014, 15:43

7. aahmed215 (Posts: 83; Member since: 18 Jun 2012)


That's not how trademarks work.

posted on 13 Mar 2014, 15:58

6. downphoenix (Posts: 2382; Member since: 19 Jun 2010)


This proves how mentally retarded the average smartphone/tablet gamer out there is.

Want to comment? Please login or register.

Latest stories