Candy Crush Saga developer King trademarks the word "candy"

Candy Crush Saga developer King trademarks the word
It isn't enough that King, the British developer of the hugely popular mobile game Candy Crush Saga, is making the kind of money that other developers can only dream about. Acting like a King, the company has found a way to squash some of its competitors. Receiving a trademark for the word "candy" as used for games and clothing by the USPTO, King has sent take down notices to those mobile apps with the word "candy" in their names.

This might seem a but unfair for those developers who have a game completely unconnected to Candy Crush Saga, but do have the name "candy" in its title. One such game is All Candy Casino Slots, developed by a very frustrated Benny Hsu. The latter points out that his game is nothing like Candy Crush Saga. Despite the fact that the two games are completely different, King had its legal representative send out a rather harsh letter demanding that Hsu's game be taken down.


Martin Schwimmer, a patent attorney and partner at Leeson Ellis, says that the reason a common word like Candy can be trademarked is that it has a strong connection to the game. Candy companies don't use the word to describe their product, only the industry that they are in. That protects them from a lawsuit against King. Schwimmer does offer some advice for game developers who receive a take down letter from King. "Call a lawyer," he suggests. In some cases a deal can be worked out for both titles to exist.

That, however, is not the game plan for Hsu. He plans on changing the name of his casino slots game. He says that there isn't much else a small independent developer can do.


source: Gamezebo via BGR

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35 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

Does it mean that I must use the word 'confectionery' from now onwards?

27. reckless562

Posts: 1153; Member since: Sep 09, 2013

yeaaappp

32. downphoenix

Posts: 3165; Member since: Jun 19, 2010

if you guys dont watch Alpha Omega Sin on youtube, you should. He broiught up an excellent point... what about Candy Land? I sure hope whoever owns that trademark (Hasbro?) gets involved in this.

2. alterecho

Posts: 1106; Member since: Feb 23, 2012

Idiot patent office.

3. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

+1 to you for speaking the truth.

21. lalalaman

Posts: 638; Member since: Aug 19, 2013

Lol....this is only for apps and games of this type.... weird move by them btw....they seems very insecure

28. reckless562

Posts: 1153; Member since: Sep 09, 2013

they are gggaaayyyyyyyyyyyy!!!!!!

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

What is this s**t? Trademark the word "candy"? THIS IS MADNESS! Oh look, it's the stupid patent office again. Btw, I don't play Candy Crush Saga. :P

13. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Madness? Madness?! THIS!!! IS!!! SPARTA!!!!!!!!!! Btw, I don't play Candy Crush Saga either. Quake 2 takes up too much time

5. osanilevich

Posts: 287; Member since: Sep 29, 2009

Someone seriously needs to take a strong look at patent legislature and review its current guidelines. Its disgusting to think that we've reached the point where people can trademark common words because it is related to their product. What if Zuckerberg trademarks the words Face and Book? What then?

7. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Last time I checked it was not possible to trademark words that were in the diccionary. Something has changed or someone has done a stupid mistake. And by the way: Zuckerberg actually tried! He sued several pages dedicated to social networking with book in the title. I think teachbook was one of them (dedicated to share information among educators)

6. N-fanboy

Posts: 543; Member since: Jan 12, 2013

I'm afraid to say 'candy'...sh!t i said 'candy'... I'm not supposed to say 'candy'! OMG i cant stop saying 'candy'...

8. Mxyzptlk unregistered

This is so stupid. You can't patent something generic.

10. ocilfa

Posts: 334; Member since: Aug 03, 2012

Apparently apple did...

22. nexusdude

Posts: 151; Member since: Aug 22, 2013

Burn?

29. reckless562

Posts: 1153; Member since: Sep 09, 2013

How come this TROLL cant seee the Disconnect in his views on apples Gay ass common shape patent and his "opinion" on this? where do u get off man??? SERIOUSLY?!?!?! (blows own brains out on floor)

9. ocilfa

Posts: 334; Member since: Aug 03, 2012

Will everything else have to be "kandy" then?

14. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yup, "kandy" sounds fine and dandy.

25. Pancholo

Posts: 380; Member since: Feb 27, 2012

Correction: Grammatically speaking, it may look "fine and dandy," but not its pronunciation - chances are you're still saying and referring to "candy." This is still a BS move.

35. kozza3

Posts: 777; Member since: Oct 17, 2012

Kangdy

11. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Is this really true? Are you playing a joke PA? I cant belive their exists stupidity to such extent. Please tell me this is a joke. This is just un f*kng belivable.

12. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

An excellent case of "dafuq?"

15. Duketytz

Posts: 534; Member since: Nov 28, 2013

Might as well trademark the word 'smartphones'

30. reckless562

Posts: 1153; Member since: Sep 09, 2013

SHUUUUUT UUUPPP!!!! do NOT give these ppl Anymore Ideas!!!!!!!!!!!!! For the love of Tech Man!!!!!!

16. Arthurhkt

Posts: 717; Member since: Apr 19, 2012

I should just trademark the word eat, play, sleep, work, school, apps, computer, smartphone and few more generic word, so i can earn big time.

31. reckless562

Posts: 1153; Member since: Sep 09, 2013

Pfhuck it..... mite as well, Halfsies??? :D

17. power_x

Posts: 264; Member since: Aug 28, 2013

And we thought that Apple is stupid with its patents

18. power_x

Posts: 264; Member since: Aug 28, 2013

And she accidentally slip and fall on my candy Oops I said on my candy I ain't really mean to say on my candy But since we talking about my candy All of you haters say hi to my candy I'm done

19. Colonel-Moris

Posts: 34; Member since: Jan 22, 2014

Someone needs to develope an "Insect Crush saga" game and then patent the word "Crush (TM)" and "Saga (TM)", and then send a very harsh letter to "Candy (TM) Crush Saga" developers.

20. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Touché

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