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Bank of America wants you to "Get Smart" and use Apple Pay

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By Alan Friedman

Updated: Jan 02, 2015, 12:11 AM

Bank of America wants you to "Get Smart" and use Apple Pay

If you've watched any television over the last couple of weeks, you have probably seen Bank of America's ad for Apple Pay. Fans of classic television will recognize the 30 second spot as being a take off on the opening of Get Smart. Could there be a subliminal message there for consumers?

Apple Pay is off to a good start, grabbing 1% of the mobile payment market in the U.S. after just one month. What makes that number impressive is that the feature is available now only on the Apple iPhone 6 and Apple iPhone 6 Plus. At McDonald's, half of all mobile payment transactions are now handled by Apple Pay. At Whole Foods, Apple Pay has already handled over 150,000 transactions.

With a large number of Bank of America branded credit cards in use, it obviously is in the financial giant's interest to have Apple Pay widely used. That explains why the Money Center bank is running the ad. Check it out for yourself by clicking on the video below.

source: BankofAmerica

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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Bank of America wants you to "Get Smart" and use Apple Pay

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