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Back in black: Sony Ericsson reports profit for first quarter

Back in black: Sony Ericsson reports profit for first quarter

Posted: 16 Apr 2010, 14:32, by Alan F.

Categories: Sony Ericsson Sony Ericsson

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Back in black: Sony Ericsson reports profit for first quarter

Despite a 28% drop in shipments to 10.5 million units in the first quarter, Sony Ericsson returned to profitability in the three month period. The launch of two well reviewed handsets has really helped turn things around for the joint venture. The duo's first Android powered model, the Xperia X10, was released in Europe. The company has high hopes for this flagship handset, equipped with a 4 inch display and the Timescape and Mediascape interfaces. Add to that the launch of the Vivaz which is a Symbian S60 powered device with an 8.1MP camera that captures video in HD. The acceptance by customers of those two phones and good sales of existing models led the joint venture to raise its Average Selling Price by 12% from the prior year. The bottom line was that Sony Ericsson earned 21 million Euros (approximately $25 million U.S.) in the first quarter, up from a loss of 167 million euros in the prior three month period and a loss of 293 million Euros from last year's first quarter. Part of the reason for the improvement was the four fold rise in gross margin from last year. The profit was the first for the joint venture after 7 straight quarters of red ink.

Sony Ericsson Vivaz Specifications | Review
Sony Ericsson Xperia X10 Specifications | Review

source: SonyEricsson

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1. shimmyx20 posted on 20 Oct 2010, 01:46 0 0

It also didn't hurt that they laid off people and closed facilities :-P http://www.phonearena.com/htmls/Sony-Ericsson-to-close-locations-lay-off-2000-article-a_7944.html

2. JackFace posted on 16 Apr 2010, 14:58 0 0

Of course it didn't... to get back into making profits, they HAD to do it. It was a smart business move... Now, they would be even smarter if they brought over their very nice high-end phones over to North America!!!

3. shimmyx20 posted on 16 Apr 2010, 15:09 0 0

Right on. I'd love to get a X10

4. zerglisk posted on 16 Apr 2010, 17:33 0 0

You can get the X10 with $800 lol~ as usual overly priced Sony products!

5. Mateo8326 posted on 16 Apr 2010, 17:45 0 0

What happen to it coming to ATT for 199.99 sometime in April or late May is that still confirmed

6. BeInspired posted on 16 Apr 2010, 18:54 0 0

I bought this X10 on April 5th, enjoyed it so far. This one i bought is unlocked, it runs Android version 1.6 on T-mobile's 3G. I am just waiting for the Android upgrade now, because when the device upgrade to Android 2.1, the resolution will become 16M color display, compare to now 65K TFT. The device came out from the factory is 16M color-ready display. Just can't wait.

7. josuearisty posted on 18 Apr 2010, 21:34 0 0

if they update it. lets see whats next.

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Back in black: Sony Ericsson reports profit for first quarter

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7 Comments Follow Following

1. shimmyx20 posted on 20 Oct 2010, 01:46 0 0

2. JackFace posted on 16 Apr 2010, 14:58 0 0

3. shimmyx20 posted on 16 Apr 2010, 15:09 0 0

4. zerglisk posted on 16 Apr 2010, 17:33 0 0

5. Mateo8326 posted on 16 Apr 2010, 17:45 0 0

6. BeInspired posted on 16 Apr 2010, 18:54 0 0

7. josuearisty posted on 18 Apr 2010, 21:34 0 0

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