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Apple's new chairman: "There is an arrogance" in the company

Posted: , by Victor H.

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Apple's new chairman:
Apple's 8-men board of directors has often been described as being almost family-like. Starting from yesterday, it has accepted Arthur Levinson to the role of non-executive chairman. Levinson has been on the board since 2000, so this might not seem like a change that would change the way Apple works. However, Levinson shared some of his thoughts about Cupertino's ways of talking to the public right away.

The former CEO of biotech company Genentech, mentioned that the company sometimes shows off its swagger and this attitude is not the right one for the world's biggest firm by market value.

"There is an arrogance," at Apple, which has to subside after Cupertino's growth to the top of the most valuable companies' list. "We need to make the transition to being a big company and dealing with the hubris issue," Levinson told Steve Jobs' biographer Walter Isaacson.

Interestingly, Isaacson also reveals that Levinson pushed Steve Jobs on introducing the App Store for the iPhone, but at the same time was a big opponent of Apple Stores. Well, it seems that he was right about one of these things, but what about Apple's attitude – does it really need to change in your opinion, or does it give you one more reason to be proud of owning an Apple device (if you do!)? Let us know in the comments below.

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posted on 17 Nov 2011, 07:50 15

1. remixfa (Posts: 14494; Member since: 19 Dec 2008)


wow.. an iphone without an app store... is just a basic touch screen feature phone. That would not have been game changing at all. gotta say, that was a good call.. lol.

posted on 17 Nov 2011, 07:55 9

3. roldefol (Posts: 4362; Member since: 28 Jan 2011)


True true. The size and quality of the App Store is still one of the iPhone's biggest strengths. I can see Steve being so focused on a controlled iPhone experience that he would ignore the possibility of adding apps, but that tremendously helped make the phone what it is today.

That was one of Jobs' better traits - if someone made a great argument, he actually changed his mind.

posted on 17 Nov 2011, 13:58

106. seanjohnusa91 (Posts: 31; Member since: 01 Nov 2011)


They said he was a proponent of the APP store but opposed the APPLE store...two different things.

posted on 17 Nov 2011, 07:50 5

2. goflet (Posts: 50; Member since: 31 Oct 2011)


nicely said...correct

posted on 17 Nov 2011, 08:29

4. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


I am not happy with the 'Post-Jobs' Apple.

posted on 17 Nov 2011, 08:49 4

8. JesterB (Posts: 17; Member since: 17 Nov 2011)


the post jobs apple hasnt started yet. these are the last things jobs had his hands into. Apple is dropping the ball in general.

posted on 17 Nov 2011, 09:02

10. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


I just dont think it should be all about money. I guess that is life

posted on 17 Nov 2011, 08:30 5

5. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Apple about to be just like IBM back in the day. Now its all about money.

posted on 17 Nov 2011, 09:04 8

11. remixfa (Posts: 14494; Member since: 19 Dec 2008)


now? exactly when wasnt it all about the money? lol

posted on 17 Nov 2011, 10:40 7

20. SlimSoulja86 (Posts: 660; Member since: 03 Nov 2011)


If it was never about money, then why is iPhone so expensive.

posted on 17 Nov 2011, 11:04 2

29. deago78 (Posts: 160; Member since: 08 Oct 2009)


I assume you're american. 200$ is nothing for a mobile phone. In fact $600 unsubsidized is merely between middle and high for phone pricing.

posted on 17 Nov 2011, 11:19 3

39. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Read Steve's biography. It was never about the money for him.

posted on 17 Nov 2011, 13:15 1

93. nb2six (Posts: 298; Member since: 27 Apr 2011)


Pardon the average consumer. They only see the activation price not the outright. Then they throw a tantrum when they drop it in the pool and cant get a new for the same price they paid.

posted on 17 Nov 2011, 16:07 5

134. htcisthebest (Posts: 248; Member since: 15 Nov 2011)


@Taco: It was apparently about money for him. He's the one against donating money and setting up charity funds using the company's capital. In this perspective, I think Tim Cooks is a nicer CEO.

posted on 17 Nov 2011, 08:33 5

6. JeffdaBeat (unregistered)


Apple can be arrogant all they want as long as they don't go complacent. I don't expect them to go the way of Microsoft seeing as they want to separate themselves from that company as much as possible...but still. Keep finding ways to one up everyone else. Competition...

posted on 17 Nov 2011, 08:38 1

7. roldefol (Posts: 4362; Member since: 28 Jan 2011)


Apple still has more cachet than IBM could have ever dreamed of, especially among the young adults who can afford their products. Rumors of Apple's decline are greatly exaggerated.

posted on 17 Nov 2011, 09:00 3

9. JesterB (Posts: 17; Member since: 17 Nov 2011)


I don't believe they will decline, but being in the phone market I can tell you that people are starting to realize there are some alternatives to Iphones.

posted on 17 Nov 2011, 09:08 5

13. remixfa (Posts: 14494; Member since: 19 Dec 2008)


they are already declining in the market as far as features go. They went from being a software leader to copying many of the features of their competitors to catch up. That doesnt mean they are declining in the sales market (before some auto-trolls start jumping on me). Google has long eclipsed them with actual OS software functionality and MS is about to do the same.

Hopefully under fresh eyes and leadership they will go back to finding ways to innovate and become competitive with software again. Maybe they will take a chance again. SJ was too conservative with his upgrade path.. trading chances for new big features for safe small incremental upgrades.

posted on 17 Nov 2011, 09:56 3

15. tacohunter (Posts: 408; Member since: 06 Nov 2011)


@remixfa

You are talking mostly s**t. Y right thx to this article you have again a reason to summon apple's faults.

I don't know were you got all this information, I guess from a lot of forums. Well not everything that's said is true. For example qoute: copying many of the features of their competitors. Yes thank you to remind me about this. I've read it a hundred times on PA (the comments a lot).
Well didn't android copy some ios features, think, Even in ICS. Althought ICS looks awesome, so does apple.
And the arrogance of apple. Of course they are arrogant in some ways. But you can see this also in other companies that're becoming bigger and bigger.

posted on 17 Nov 2011, 10:36 2

18. remixfa (Posts: 14494; Member since: 19 Dec 2008)


can i ask you exactly what ICS copies from iOS?
it blatantly copies from WP7 with that people app, thats for sure, but i dont see a whole lot of iOS in ICS. I do see a lot of android 2.1 in iOS5 though.

And if u actually follow the conversation and read the whole comment

"They went from being a software leader to copying many of the features of their competitors to catch up"
and
"Hopefully under fresh eyes and leadership they will go back to finding ways to innovate and become competitive with software again"


I love being called out.. out of context.. by people that either do not read or understand the comment.
I comment on the good and bad of everything. Unlike some, i do not bind myself to any particular brand.
And I dont notice you calling me out when I say something nice about Apple... just when you "perceive" something as bad, even though its just an observation based on track record.

posted on 17 Nov 2011, 10:44 2

21. tacohunter (Posts: 408; Member since: 06 Nov 2011)


They stole the arranging of your apps in folders from ios. Ofc you don't know this cause you don't use any apple device. Or you didn't saw the revealment of ICS.

And btw I'm not gonna comment on every detail about what you said. Unlike you I'm not on any thread here on PA. And yes I understand your comment completely but were do you got the information I still don't know.

posted on 17 Nov 2011, 10:51 4

25. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You post one ignorant comment after another. He's right to call you out. Android has taken a bunch of stuff from ios. Only a blind fanboy would deny that.

posted on 17 Nov 2011, 10:55 3

26. Whateverman (Posts: 3283; Member since: 17 May 2009)


My old Blackberry Curve could arrange apps into folders, so they didn't steal the idea from Apple. And how did this become another flame war?

posted on 17 Nov 2011, 11:00 4

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You never say anything nice about Apple. Where are you getting these quotes from?

posted on 17 Nov 2011, 11:04 4

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It became a flame war thanks to remix

posted on 17 Nov 2011, 11:04 2

30. remixfa (Posts: 14494; Member since: 19 Dec 2008)


umm. you do realize that apple was the LAST one to have folders right? andoid had them way back at 1.6.
Thats your big thing? because now they can arrange tiles in the folder instead of it just auto-sorting itself???? wow.
Thats a much bigger deal than adding voice commands, multi tasking, drop down notifications, OTA syncing, cloud services and more..

how could i have ever been so crazy!? lol


BTW,
taco,
if stating an opinion in a relevant fashion without a hint of scarchasm, fanboyism, or the like is "starting a flame war", then every thing everyone says is a flame war. quit trolling.

posted on 17 Nov 2011, 11:11 1

32. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Never mind, you know that calling apple stole this, android stole that, samsung sued, etc all of this is childish.

posted on 17 Nov 2011, 11:14 1

34. remixfa (Posts: 14494; Member since: 19 Dec 2008)


yea, those quotes would be from ME.. try reading posts before you blindly comment.

Do you ever get tired of blindly attacking and trolling? You barking at my heels all day does get monotonous after a while.

posted on 17 Nov 2011, 11:15 4

35. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Let's prove you wrong again

iPhone had cloud services through MobileMe before android was a product.

Original 2007 iPhone had multitasking before android existed. This whole thing with iPhone multitasking started in 2008 because Apple didn't let 3rd party apps multitask. Do you really think multitasking was androids idea? You do know that blackberry, windows and palm treo's multitasked too right?

You're trolling and starting flame wars because you constantly post the same stuff on Apple article's without any care for actual facts. Being proven wrong rarely slows you down.

posted on 17 Nov 2011, 11:15 1

36. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Dude, the quotes are from his post like three above the one you are replying to. You really don't read before you start arguing do you?

You are a dumb ass taco.

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