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Apple's market share in China sliced in half during Q2

Posted: , by Alan F.

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Apple's market share in China sliced in half during Q2
With many Chinese smartphone buyers on the sidelines awaiting the next iteration of the Apple iPhone, Apple's share of the smartphone market dropped in half to 10% during the second quarter. This comes from research firm IDC whose data now has Chinese manufacturer Lenovo in second place among smartphone manufacturers in China, replacing Apple. The second quarter of this year is the first time in China that smartphone shipments outnumbered those for featurephones in a three month period. From April through June of this year, 44 million smartphones were shipped in the country, making up 51% of total handset shipments of 87 million units.

Lenovo's LePhone S880 phablet is helping the OEM take market share from Apple in China

Lenovo's LePhone S880 phablet is helping the OEM take market share from Apple in China

Thanks to the popularity of Lenovo's LePhone, the manufacturer soared from owning a 1% market share and placing 7th among smartphone producers in the first quarter, to claiming an 11% slice of the pie and a second place finish among manufacturers in China during Q2. Ahead of Lenovo from April through June was Samsung. The Korean based tech giant held on to the top spot in China with a 19% market share, down sequentially from the 21% seen in Q1. Another Chinese smartphone manufacturer, ZTE, surpassed Apple for third place. Apple finished fourth with Huawei following next.

With more than 1 billion mobile subscribers, China will overtake the U.S. as the largest smartphone market in the world. Demand is being pumped by carrier subsidies for new handsets, more affordable smartphone options, and handsets packed with more features. Apple, though, might see further declines in market share. Despite a concerted effort to capture more users in the heavily populated country, the Cupertino based firm is about to lose China Unicom as a provider of the Apple iPhone in China. The carrier is unhappy with the spending it had to make on its network infrastructure to meet the demand of iPhone users eating up data on their phone. The first of China's carrier to offer the Apple iPhone 4, a two-year contract between Apple and the mobile operator is about to expire and apparently won't be renewed.

Apple is expected to introduce the 6th generation of the Apple iPhone on September 12th.

source: Reuters

9 Comments
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posted on 25 Aug 2012, 22:06 5

1. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Didn't Apple have like 5% when Android had 70%?

posted on 25 Aug 2012, 22:26 2

2. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i've heard that this lephone runs on intel.. i wonder when will lenovo get serious about bringing there products to US?

posted on 25 Aug 2012, 23:38 4

3. wendygarett (unregistered)


if you wanna taste the chinese product. Lenovo is highly recommended. It has a good built quality unlike plasticky huawei and zte. However, you may frustrated because it is as overpriced as apple

posted on 26 Aug 2012, 00:57 3

5. sarb009 (Posts: 286; Member since: 15 Jun 2011)


iWant the word china changed with world

posted on 26 Aug 2012, 04:05 3

6. myindia (Posts: 15; Member since: 30 Dec 2011)


Well same case in INDIA . no way apple can even be considered a profitable company here . I got a Galaxy s 3 for 38000 but was completely reluctant to go for an Iphone .Reasons :
Cost is more than 40k .. omg closer to my salary :}
Why would I use a blue tooth less device ( not literally ofcourse)
never want to stick onto a single carrier (hate it and would like to change sims as and when required)
Worried about the Service as there is this guy , the carrier in the middle , the process almost still new to the market here .

posted on 26 Aug 2012, 07:30 3

7. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Apple is for freaks who want to "SHOWOFF" rather than use their smartphone. India will never see them take off beyond fools buying it for showoff. Android users are of course wiser when it comes to using their money :)

posted on 26 Aug 2012, 07:49 1

8. ZEUS.the.thunder.god (unregistered)


the chances are very slim that apple will ever be able to successful in Asian market apart from Japan. The reason is overpriced and underdelivering products. Here people want value for their money not a fancy toy which cant do half of the things an Android can.

posted on 26 Aug 2012, 14:02

10. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


For Jan to March 2012 in India for smartphone sales were 2.7 million devices (5.3% of total devices sold) with market share as follows:

Samsung: 40.%
Nokia: 25.5%
RIM: 12.3%

Balance is others like HTC/Sony/LG/Micromax/Karbon/Apple where Apple not many care to buy for simple reason of being locked out and having no freedom.

18 million smartphones sales in 2012 and is growing actively. India and China are going to be biggest market and i am sure in none of these markets will welcome Apple's devices.

posted on 26 Aug 2012, 21:48

11. flamencoguy (Posts: 96; Member since: 04 Aug 2012)


Good for you China. You don't need an overpriced phone. There are many Android phone makers in your country. And I have one of them. Very very pleased. Don't waste your money on something of dubious value other than being an object of desire to keep up with the Jangs (Jones')

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