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Reuters and WSJ also confirm big Apple event for September 12, component prepayment indicates major announcements

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By Daniel Petrov

Updated: Jul 31, 2012, 8:28 AM

Reuters and WSJ also confirm big Apple event for September 12, component prepayment indicates major announcements

UPDATE: Bloomberg also confirms the big September 12 for the launch of the new iPhone, rehashing that it will have a larger screen and thinner body.

After iMore and iLounge said yesterday their ears on the ground told them September 12 will be the big event where Apple is expected to announce the next iPhone, the iPad Mini, and eventually a revamped iPod nano, now more reputable publications also probed their sources, and came with a confirmation.

AllThingsD, which is part of the Wall Street Journal family, also chimed in that its sources said Apple is planning an event for the week of September 9, most likely to be held on Wednesday, as is very usual with Apple announcements. The publication also argues that a big fall event with a rich unveiling schedule is warranted by the huge ramp up in component prepayments in Q2.

The additional $1.12 billion Apple spent to secure inventory components to the largest amount in four years, indicating an aggressive launch schedule for the holidays. Of course, this year is not like the others so far, as we have the Android march at full swing with Samsung taking no prisoners, and Windows 8 with its RT tablet version launching with numerous products which might encroach on Apple's turf, so Cupertino is sure to take measures.

Adding even more credibility to the "save the date" stories, Reuters straight out confirmed in its turn that its own source pinned September 12 for a major Apple event, yet said the date is tentative for now and may shift. Couple those with our own insider story that retailers are prepping for September 21 start of sales for the new iGadgets, fitting the usual 9-10 days timeframe that Apple does between an announcement and a release, and the puzzle pieces are falling well together.

source: AllThingsD, Reuters & Bloomberg

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.