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Apple announces 1 billion active devices worldwide

Posted: , by Michael H.

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Apple announces 1 billion active devices worldwide
Today's quarterly earnings call from Apple kept up a recent trend by Apple to continue growing, but not quite as fast as Wall Street keeps thinking it will. Earnings were up from last year, but missed expectations. However, Apple also had another interesting fact to share as part of the earnings call: there are now 1 billion Apple devices in active use around the world.

Apple obviously didn't give a breakdown of this number, but it is probably safe to assume that the majority of the Apple devices in use are iPhones and iPads, though Mac, Apple TV, and Apple Watch are all counted in this number. This is quite impressive for Apple, which is a company more known for profit margins than especially large device sales totals (at least compared to something like Android.) It is especially interesting given that Apple just announced that it had sold its 1 billionth iOS device back in November of 2014.

The question is how much more room that number has to grow. Apple isn't necessarily a company that targets emerging markets with low-cost devices, which are areas where Android and even Windows Phone flourish; and, higher end markets are getting saturated with smartphones. Apple has started to diversify with the Apple Watch and more of a focus on the Apple TV, but neither device has been the runaway success that Apple experienced with the iPhone or iPad. Still, with the money Apple has in the bank, it has something of a cushion to figure out its next move. 

source: Apple

54 Comments
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posted on 26 Jan 2016, 21:27 12

1. Rafishant (Posts: 224; Member since: 13 Oct 2015)


Congrats Apple!
One billion active (only high end) devices is amazing... A true achievement indeed.

posted on 26 Jan 2016, 21:41

3. lyndon420 (Posts: 3993; Member since: 11 Jul 2012)


The iPhone 'c' line was leaning towards being a budget phone was it not?

posted on 26 Jan 2016, 21:43 2

5. ananthu07 (unregistered)


iphone 5 after an year and made out of plastic is still a decent phone atleast in terms of specs.

posted on 26 Jan 2016, 22:09

12. Scott93274 (Posts: 4279; Member since: 06 Aug 2013)


I agree but it was being marketed as a mid range or budget device but the price did not reflect that, at least not when compared to comparable devices on the market at the time. I also think that the look for the iPhone 5c was very cheap looking, like it might have been made by Fisher Price. I think those were the main complaints people had for the device, not necessary the hardware.

posted on 27 Jan 2016, 07:56

34. sgodsell (Posts: 3358; Member since: 16 Mar 2013)


What about iPod touch. They could make up half the device list and we would never know since Apple doesn't break it down.

posted on 27 Jan 2016, 17:43 1

48. rocwurst (Posts: 5; Member since: 05 Jan 2013)


If Apple had sold huge numbers of the iPod Touch it would make no difference as it is virtually an iPhone minus the 4G cellular radio that runs almost all the same apps as the iPhone. Of course the reality is Apple is now only selling about 1 million of them per quarter when you project the sales curve from when Apple used to report them.

posted on 26 Jan 2016, 22:53 3

18. AnTuTu (Posts: 1578; Member since: 14 Oct 2012)


Kudos to Apple for this achievement.

posted on 26 Jan 2016, 21:32

2. dickwyn (Posts: 621; Member since: 07 May 2012)


The new site font look like something....

posted on 26 Jan 2016, 21:41 3

4. joey_sfb (Posts: 5428; Member since: 29 Mar 2012)


Apple fans must be very proud.

posted on 26 Jan 2016, 21:53 4

7. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


Don't be salty.

posted on 26 Jan 2016, 21:58 7

11. Nathan_ingx (Posts: 3616; Member since: 07 Mar 2012)


Stop being bitter!

posted on 26 Jan 2016, 22:21 7

15. BradyCrack (Posts: 523; Member since: 29 Dec 2015)


Stop being sweet!

posted on 26 Jan 2016, 22:23 5

16. Scott93274 (Posts: 4279; Member since: 06 Aug 2013)


Stop being sour! XD

posted on 27 Jan 2016, 04:34

30. Jimrod (Posts: 1097; Member since: 22 Sep 2014)


Stop being umami! ;p

posted on 26 Jan 2016, 21:52 1

6. manojmcn (Posts: 422; Member since: 16 Jul 2015)


Great achievement considering the cost and single brand.
I guess Android as a platform does it in a single year.

posted on 26 Jan 2016, 21:55 4

9. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


It's easy to have it in a single year when your os is on everything from cheap shoddy tablets to toys that you can probably get in a dollar store.

posted on 26 Jan 2016, 22:55 3

19. submar (Posts: 417; Member since: 19 Sep 2014)


i dont know why
you make me feel you are a masochist

posted on 27 Jan 2016, 10:43

41. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


I'm not.

posted on 27 Jan 2016, 03:56 2

29. tedkord (Posts: 10675; Member since: 17 Jun 2009)


Ironic that just a few comments up you told someone else not to be salty.

posted on 27 Jan 2016, 10:43

42. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


I wasn't being salty.

posted on 26 Jan 2016, 21:54 10

8. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


Look Apple is copying Android again. 1billion users for their mobile platform.

After 8 long years finally. Welcome to the world.

posted on 26 Jan 2016, 21:56 7

10. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


Don't be ignorant, techie.

posted on 27 Jan 2016, 09:53 3

36. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


I stated a fact even if you don't like it.

After all every time Apple does something and Android does it later, you say its copying right?

How is this any different?

Oh I know, because you're a hypocrite.

Go cry me a river on someone else's shoulders. Mine are off limits.

posted on 27 Jan 2016, 10:42 1

40. Mxyzptlk (Posts: 12066; Member since: 21 Apr 2012)


My bs senses were tingling. Your facts are pure bs and you know it.

You calling me a hypocrite is pretty much the pot calling the kettle black.

You go cry me a river of salty tears.

posted on 26 Jan 2016, 22:18 8

13. nepalisherpa (Posts: 211; Member since: 17 Jul 2015)


Platform wars aside, one billion devices from a single manufacturer is pretty impressive.

posted on 27 Jan 2016, 02:20 7

27. nodes (Posts: 681; Member since: 06 Mar 2014)


pssstt, techie is not a smart person, let him be with his own world.

posted on 27 Jan 2016, 12:42

44. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


Really? Bet I'm smart than you. Care to place a bet on it?
I'm smart enough not to be a fan boy to start. That makes me smarter than more than 1/2 the people here.

The fact I use critical thinking outside the box and no fan Boi one liners for likes makes me smarter.

Apple is doing good. Great. I want to see no good company fall. But I don't have to love or even like them. Apple hasn't done anything for me. I've done for them more than they have for me. I've bought personally well.over $20,000 worth of Apple products in my life. Yes lots have bought more and even more have bought less.

I buy what works whether I like the company or not. That makes me smarter than you. Because see I don't care if you say something bad about a company indonlike. What I do gate is lies and exaggerated facts..which is typical fan boy banter at best.

Hate me because I'm not a fan. Doesn't bother me. I didn't come here to be liked by you. I have a wife and a nice amount of money. There is nothing you can do for me and nothing you say bothers me.

But I will call your assistance out if you get on my nerves.

Amazing how you fans only attack people who have the balls to think less like you. It's the same on all platforms.
That actually shows who's less smarter.

posted on 27 Jan 2016, 12:35

43. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


I never said it qasnt. However Apple got help from other manufacturers just like everyone else. Who makes all the parts that goes in the iPhone? Is it solely Apple? No.

What world I am in? Apple is not the only company to have 1B people using its products.

Last time I checked, Microsoft did that years ago.

I am not taking any from them. Even though Apple is a single company, it took money and the efforts of their partners to make it. If any partner specifically in this case Samsung who makes most of the parts that go in their devices weren't able to keep up with chop fabrication and more, they wouldn't have enough product on the shelf.

Actually you're right I am in my own world because I think outside the box. Apple is where they are because they solely depend on others to make them a good products, making them just like every one else.

Google is a single company that has over 1.2Billion people using their products and services. Last time I checked Google is also one company. Would Good have billions of people using their services without Android? Yes! Google maps and Google mail and Google search already had billions of unique users for years.

Android simply caught up to the rest.

I give credit to all those involved because hypocrites wont.

Apple did well, but should thank Sony for providing their caneras, Samsung for the chips, modems and more, whatever company makes the batteries and Sony again for providing Apple with its iconic design.

And whoever else I didn't mentions thanks for saving Apple from their own destruction.

Is that better?

Samsung is the only OEM who consistently sold 80M phones on average per quarter since 2011, did you congratulate them? Nope.

Nokia for years sold 100M phones with Symbian. Did you congratulate them?

Windows has been running on 1billion computers since XP, did you congratulate them?

See I don't care about any one company because I'm not a fan. I love tech. I am brand agnostic.

The problem with people like you is simple. When Apple does something you love them to death. So.wone else does it, you make your Samsung photocopier posts.

Now it's the other way around and you birch in like a female on her period. Dude!

Apple is where they are because of the hard work they did to sit down an negotiate deals to where all they do is sit back and wait for the money. Everyone else is how Apple is successful. If Samsung breaks the contact and stops the chips, what happens? No saying they will. Just saying it'll they did.

Samsung depends less on other and makes all their own stuff for the most part.

You know Steve Jobs said it best when he talked about Microsoft. He said, they don't think of any original ideas and they make really second rate products. He says he is not jealous of Microsoft success in that they earned their success for the most part. He just thinks they make really second rate products.

How is Apple.any different? Success depends on others.

posted on 27 Jan 2016, 12:51

46. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


No! Obtaining one billion sells by any one company is impressive.

I equally praise every company that has done this.
Apple wasn't the first and they won't be the last.

posted on 28 Jan 2016, 03:19

54. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


Smart people generally don't waste their time posting essays just to prove something on blog sites.

posted on 26 Jan 2016, 23:22 3

20. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


How many OEMS does it take to change a ligh.... I mean how many OEMS does it take to reach 1billion together.

EL OH EL

posted on 27 Jan 2016, 01:04 6

24. NoToFanboys (Posts: 1206; Member since: 03 Oct 2015)


Techie trolls Apple, then you troll Android in response.
You two are no different really.

posted on 27 Jan 2016, 01:47 1

25. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


I laugh at what comes out of his mouth lol.

posted on 27 Jan 2016, 02:06 1

26. Hashed (unregistered)


There's nothing funny about what he said to laugh at you moron.

posted on 27 Jan 2016, 07:17 2

33. elitewolverine (Posts: 5119; Member since: 28 Oct 2013)


funny to people that have been around long enough, between his long posts full of half info and crap, and now this.

posted on 27 Jan 2016, 09:57

38. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


It's "TWO"

posted on 27 Jan 2016, 12:49

45. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


Look whines calling the kettle black. Oh because I don't kiss apple assume that makes me the bad guy?

Because I don't post fan boy one liners that makes me bad?

Because I try to post with some substance and a voice of reason that makes me bad? Because I cracked a joke based on typical fanboi rhetoric I read here everyday, that makes me bad?

Hah! I'm not worried about you or the idiots who think like you. I can be all that bad, ive.never been banded from a site ever.

Because I don't act like most do here.
Sure I do call names sometimes, but it's only to people who deserve it.

The problem with fans has always been the same. They are losers who only like to win all the time and when you bring up how much of a loser they are, even with no malice intended; they get pissed. Ask CUB fans. They are so quick to tell you how many games sellout every year, as soon as you mention yet they've never won a World Series they get pissed...especially if you like the White Sox.

Fans, either you are on their side or you're a hater. That's you all soon mentality and that makes you all stulid.

Why be a fan of something where they don't care anything about you personally nor can they.

posted on 27 Jan 2016, 12:53

47. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


Samsung ease fix this frikkin' auto-correct. Dang☆i!

posted on 27 Jan 2016, 03:44 1

28. NoToFanboys (Posts: 1206; Member since: 03 Oct 2015)


He probably does the same to you as well.

posted on 27 Jan 2016, 09:30 1

35. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


From what I've seen, not even close. I mean, if you consider veins popping and ravagely typing 9 paragraph posts to reply to just ONE sentence, "laughing", then jeez... I feel bad. For you and him. lol.

posted on 27 Jan 2016, 09:55

37. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


I dont troll Apple. I've never said anythign about Apple that wasn't true.

I've also never said anythign bad about Apple, I do however criticize them.

I criticized Samsung too. The problem is, Samsung does less thinsg for me to criticize vs Apple.

Because I dont look at things from a fanboi persecotive. I look at 3 main thinsg when I look at an OEM.

I look at how much money and time they spend listening to propel who buy their products.

I look at the cost for the product and hat it has to offer for the cost based on my needs

I don't allow myself to be made a fool of by fanboy rhetoric trying to tell me what device is best for me from information that has no substance whatsoever.

posted on 27 Jan 2016, 18:09 1

49. lolatfailphones (Posts: 193; Member since: 08 Apr 2013)


How is that copying? Apple doesn't sell cheap junk. Their OS isn't on everything. They are a single brand and one that doesn't sell budget devices. This milestone says alot. Pay attention to your Samsung and their already DOA S7

posted on 26 Jan 2016, 22:19

14. BradyCrack (Posts: 523; Member since: 29 Dec 2015)


So one 7th of the worlds population?

posted on 26 Jan 2016, 22:35

17. Scott93274 (Posts: 4279; Member since: 06 Aug 2013)


Not exactly, there's no distinction in Apple's sales report between Macs, iPods, iPhones, iPads, Apple Watch, Apple TV. I'm sure there's a good deal of individuals that have various Apple branded devices thus shrinking the number of actual unique users to a much, much smaller number.

posted on 26 Jan 2016, 23:39 1

22. HonestRealist (Posts: 196; Member since: 25 Jan 2016)


Agreed, I have 2 iPhones, an Apple watch, Apple TV 64GB, Macbook air, Mac Pro, iPad Mini 3. 7 products to one owner.

posted on 26 Jan 2016, 23:44 4

23. Scott93274 (Posts: 4279; Member since: 06 Aug 2013)


Damn, you love your Apple! lol

posted on 27 Jan 2016, 19:48 1

50. rocwurst (Posts: 5; Member since: 05 Jan 2013)


Considering Apple only sold 20 million Macs last year and around 15 million Apple Watches and an even smaller number of Apple TVs, the VAST majority of that 1 Billion figure would have been iOS devices.

That is quite an astounding result considering Google only manages 1.4 Billion active Android devices (1 Billion active users) from hundreds of different Android manufacturers all of whom are making massive losses every year while Apple just set another record for the highest quarterly of any company ever.

posted on 27 Jan 2016, 22:35

51. Scott93274 (Posts: 4279; Member since: 06 Aug 2013)


But the one billion count is not a sales figure for a calendar year, it's for all active devices, this means 20 million Macs times the average number of years it takes for someone to replace their Mac which can be 3 to 5 years. suddenly a single device can potentially account for anywhere from 60 to 100 million of that 1 billion total. Also, Apple has lost a massive amount of sales of their Macs and iPads to Google which in just three short years has managed to capture over 50% of the US education market meaning that past year's sales were far greater than this year's, so 100 million might actually be an understatement. Add in the iPad, Apple TV, and Apple watches and suddenly the share of actual iPhones drops dramatically.

posted on 27 Jan 2016, 23:52 1

52. rocwurst (Posts: 5; Member since: 05 Jan 2013)


We don’t care about only iPhones - the important comparison is iOS devices as they all run the same OS and apps and Google’s figure of 1.4 Billion active Android devices also includes tablets as well as smartphones.

Apple sold a massive 285 million iOS devices last year compared to only 20 million Macs and around 15 million Apple Watches and an even smaller number of Apple TVs. That puts the ratio at about 90% iOS devices and only 10% other.

Because of the high price, the durability of Apple's machined aluminium constructions and the extremely high resale value of Apple devices and the HUGE grey market for second hand iPhones in Asia and elsewhere, the iPhone has a much longer active lifespan than 2 year contracts might imply.

Add to this the fact that both the iPad and the iPod Touch have much longer lifespans with the initial purchaser.

Apple has now sold 898 million iPhones, 308 million iPads and around 117 million iPod Touches for a grand total of 1.3 billion iOS devices. This compares to only 124 million Macs in the 8 years since the launch of the iPhone.

In the last 5 years, Apple sold 792 million iPhones, 282 million iPads and around 97 million iPod Touches for a grand total of 1.14 billion iOS devices. This compares to only 97 million Macs.

In the last 2 years alone Apple has sold 550 million iOS devices compared to only 39 million Macs.

Also, Apple’s Mac sales have only been increasing every year from 7 million in 2007 to 20 million last year outgrowing the rest of the PC industry for 22 quarters in a row, so not sure where you’re going with that argument?

Any way you slice it, Apple has a HUGE active installed base, far larger than quarterly smartphone market figures would seem to suggest.

posted on 26 Jan 2016, 23:33

21. Evan_C (Posts: 145; Member since: 15 Dec 2014)


congrats!

posted on 27 Jan 2016, 05:18 3

31. SIGPRO (Posts: 1385; Member since: 03 Oct 2012)


1 billion or not.....they still SUCk!

posted on 28 Jan 2016, 01:30 1

53. AlikMalix (Posts: 5238; Member since: 16 Jul 2014)


Why do you even waste your time on these posts. They're like garbage on the street, no value, no benefit, just unsightly litter on the streets.

posted on 27 Jan 2016, 06:22

32. oozz009 (Posts: 517; Member since: 22 Jun 2015)


I wonder how many active iPhones there are?

posted on 27 Jan 2016, 09:58

39. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


My guess would be 800M

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