x PhoneArena is hiring! Reviewer in the USA

Apple announces 1 billion active devices worldwide

Posted: , by Michael H.

Tags :

Apple announces 1 billion active devices worldwide
Today's quarterly earnings call from Apple kept up a recent trend by Apple to continue growing, but not quite as fast as Wall Street keeps thinking it will. Earnings were up from last year, but missed expectations. However, Apple also had another interesting fact to share as part of the earnings call: there are now 1 billion Apple devices in active use around the world.

Apple obviously didn't give a breakdown of this number, but it is probably safe to assume that the majority of the Apple devices in use are iPhones and iPads, though Mac, Apple TV, and Apple Watch are all counted in this number. This is quite impressive for Apple, which is a company more known for profit margins than especially large device sales totals (at least compared to something like Android.) It is especially interesting given that Apple just announced that it had sold its 1 billionth iOS device back in November of 2014.

The question is how much more room that number has to grow. Apple isn't necessarily a company that targets emerging markets with low-cost devices, which are areas where Android and even Windows Phone flourish; and, higher end markets are getting saturated with smartphones. Apple has started to diversify with the Apple Watch and more of a focus on the Apple TV, but neither device has been the runaway success that Apple experienced with the iPhone or iPad. Still, with the money Apple has in the bank, it has something of a cushion to figure out its next move. 

source: Apple

54 Comments
  • Options
    Close






posted on 26 Jan 2016, 21:27 12

1. Rafishant (Posts: 317; Member since: 13 Oct 2015)


Congrats Apple!
One billion active (only high end) devices is amazing... A true achievement indeed.

posted on 26 Jan 2016, 21:41

3. lyndon420 (Posts: 4730; Member since: 11 Jul 2012)


The iPhone 'c' line was leaning towards being a budget phone was it not?

posted on 26 Jan 2016, 21:43 2

5. ananthu07 (unregistered)


iphone 5 after an year and made out of plastic is still a decent phone atleast in terms of specs.

posted on 26 Jan 2016, 22:09

12. Scott93274 (Posts: 5161; Member since: 06 Aug 2013)


I agree but it was being marketed as a mid range or budget device but the price did not reflect that, at least not when compared to comparable devices on the market at the time. I also think that the look for the iPhone 5c was very cheap looking, like it might have been made by Fisher Price. I think those were the main complaints people had for the device, not necessary the hardware.

posted on 26 Jan 2016, 22:53 3

18. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Kudos to Apple for this achievement.

posted on 27 Jan 2016, 07:56

34. sgodsell (Posts: 4165; Member since: 16 Mar 2013)


What about iPod touch. They could make up half the device list and we would never know since Apple doesn't break it down.

posted on 27 Jan 2016, 17:43 1

48. rocwurst (Posts: 5; Member since: 05 Jan 2013)


If Apple had sold huge numbers of the iPod Touch it would make no difference as it is virtually an iPhone minus the 4G cellular radio that runs almost all the same apps as the iPhone. Of course the reality is Apple is now only selling about 1 million of them per quarter when you project the sales curve from when Apple used to report them.

posted on 26 Jan 2016, 21:32

2. dickwyn (Posts: 621; Member since: 07 May 2012)


The new site font look like something....

posted on 26 Jan 2016, 21:41 3

4. joey_sfb (Posts: 6259; Member since: 29 Mar 2012)


Apple fans must be very proud.

posted on 26 Jan 2016, 21:53 4

7. Mxyzptlk (Posts: 15408; Member since: 21 Apr 2012)


Don't be salty.

posted on 26 Jan 2016, 21:58 7

11. Nathan_ingx (Posts: 4097; Member since: 07 Mar 2012)


Stop being bitter!

posted on 26 Jan 2016, 22:21 7

15. BradyCrack (Posts: 771; Member since: 29 Dec 2015)


Stop being sweet!

posted on 26 Jan 2016, 22:23 5

16. Scott93274 (Posts: 5161; Member since: 06 Aug 2013)


Stop being sour! XD

posted on 27 Jan 2016, 04:34

30. Jimrod (Posts: 1418; Member since: 22 Sep 2014)


Stop being umami! ;p

posted on 26 Jan 2016, 21:52 1

6. manojmcn (Posts: 592; Member since: 16 Jul 2015)


Great achievement considering the cost and single brand.
I guess Android as a platform does it in a single year.

posted on 26 Jan 2016, 21:55 4

9. Mxyzptlk (Posts: 15408; Member since: 21 Apr 2012)


It's easy to have it in a single year when your os is on everything from cheap shoddy tablets to toys that you can probably get in a dollar store.

posted on 26 Jan 2016, 22:55 3

19. submar (Posts: 509; Member since: 19 Sep 2014)


i dont know why
you make me feel you are a masochist

posted on 27 Jan 2016, 03:56 2

29. tedkord (Posts: 12857; Member since: 17 Jun 2009)


Ironic that just a few comments up you told someone else not to be salty.

posted on 27 Jan 2016, 10:43

41. Mxyzptlk (Posts: 15408; Member since: 21 Apr 2012)


I'm not.

posted on 27 Jan 2016, 10:43

42. Mxyzptlk (Posts: 15408; Member since: 21 Apr 2012)


I wasn't being salty.

posted on 26 Jan 2016, 21:54 10

8. TechieXP1969 (Posts: 11698; Member since: 25 Sep 2013)


Look Apple is copying Android again. 1billion users for their mobile platform.

After 8 long years finally. Welcome to the world.

posted on 26 Jan 2016, 21:56 7

10. Mxyzptlk (Posts: 15408; Member since: 21 Apr 2012)


Don't be ignorant, techie.

posted on 26 Jan 2016, 22:18 8

13. nepalisherpa (Posts: 219; Member since: 17 Jul 2015)


Platform wars aside, one billion devices from a single manufacturer is pretty impressive.

posted on 26 Jan 2016, 23:22 3

20. Unordinary (Posts: 2122; Member since: 04 Nov 2015)


How many OEMS does it take to change a ligh.... I mean how many OEMS does it take to reach 1billion together.

EL OH EL

posted on 27 Jan 2016, 01:04 6

24. NoToFanboys (Posts: 2267; Member since: 03 Oct 2015)


Techie trolls Apple, then you troll Android in response.
You two are no different really.

posted on 27 Jan 2016, 01:47 1

25. Unordinary (Posts: 2122; Member since: 04 Nov 2015)


I laugh at what comes out of his mouth lol.

posted on 27 Jan 2016, 02:06 1

26. Hashed (unregistered)


There's nothing funny about what he said to laugh at you moron.

posted on 27 Jan 2016, 02:20 7

27. nodes (Posts: 756; Member since: 06 Mar 2014)


pssstt, techie is not a smart person, let him be with his own world.

posted on 27 Jan 2016, 03:44 1

28. NoToFanboys (Posts: 2267; Member since: 03 Oct 2015)


He probably does the same to you as well.

posted on 27 Jan 2016, 07:17 2

33. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


funny to people that have been around long enough, between his long posts full of half info and crap, and now this.

Want to comment? Please login or register.

Latest stories