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AT&T resorts to a cute kitten for Samsung Infuse 4G ads: "colors so realistic, it's almost unreal"

Posted: , by Victor H.

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AT&T resorts to a cute kitten for Samsung Infuse 4G ads:
You might think that if a company resorts to cute kittens for promoting its products, it's either that the product is in dire need to sell or the company has some brilliant marketing. In this case, we're inclined to think it's the second as AT&T has armed its sales people with an irresistibly cute kitten showing affection for the huge 4.5-inch WVGA Super AMOLED+ screen of the Samsung Infuse 4G. Sure, that fish from the Samsung commercial might have fallen for the punchy colors of the Super AMOLED+ screen on the Samsung Galaxy SII, but this ginger kitty is probably the ultimate tester. After nearly a minute of playing with a woven ball, AT&T concludes: "colors so realistic, it's almost unreal."

Check out the series of commercials below where the whole animal kingdom gets to play with the screen, but for the human perspective, feel free to check out our in-depth review of the Samsung Infuse 4G





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posted on 06 Jul 2011, 08:54

1. pimpstrong (unregistered)


Priceless. This is why Super Amoled is my only option. Hercules please.

posted on 06 Jul 2011, 09:07

2. kcombs (Posts: 245; Member since: 15 Dec 2010)


this is a grate phone!

posted on 06 Jul 2011, 09:25

3. Jay (unregistered)


If the GS2 doesn't come out anytime soon, this is going to be my next choice..

posted on 06 Jul 2011, 10:06 2

4. hepresearch (unregistered)


It is funny to me that Sprint was the first to use the cats/kittens theme for commercials, and now AT&T is joining the fray... Verizon is my least favorite network provider, but apparently Sprint and AT&T must stoop to cats and kittens in their advertising to compete!

posted on 06 Jul 2011, 12:38

5. sotos73 (Posts: 17; Member since: 03 Jul 2011)


Perfect commercial !!!!, well done samsung!!!!!

posted on 06 Jul 2011, 12:47 1

6. snowgator (Posts: 3188; Member since: 19 Jan 2011)


There has been TONS of market research done that bears out that humor, babies, kittens, and puppies always play well in marketing. Consumers remember those things that make them chuckle or go "awwww". If my wife watches this ad, she will want to run right out and buy one. Phone, I hope. She freaking has enough cats.

By the way, I still laugh every time I see the Infuse commercial with the guy beating the crap out of the phone with the screen saver of the spider!!

posted on 06 Jul 2011, 14:27 1

7. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


Awww poor animals. i Bet you there from Trashy Hollywood and it took them about 3 months to film the perfect scenes. As a Californian Im Ashamed of L.A. xD

posted on 07 Jul 2011, 00:42

9. ToneDef (Posts: 39; Member since: 15 Jun 2011)


W.T.H.

posted on 07 Jul 2011, 00:40

8. ToneDef (Posts: 39; Member since: 15 Jun 2011)


Whose a pretty kitty? Whose a pretty kitty ?? Yes you are. YES YOU ARE !!!

posted on 07 Jul 2011, 02:10 1

10. kitty (unregistered)


Looks like the kitty is chasing after a laser beam dot, but of course it doesn't show.

posted on 07 Jul 2011, 12:55

11. effzee (unregistered)


Maybe the murky, yellowish left hand side of the screen at low brightness adds to the realism. Or the banding effects confuse the poor beasts into thinking its liquid. Or the stupid power saving option in the display menu is switched on, so every time something happens on the screen it keeps getting brighter and darker. That's gonna confuse any animal, humans included :D

The SGS2 is a great phone and these commercials are great, but I think it's a bit cheeky to keep banging on about how perfect the screen is when clearly either a. its not, or b. there are some manufacturing issues. I've seen over 10 and they all have the same probs. But hey (and like most) I just suck it up cos its the best there is.

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