AMD open to building for specific Android products
AMD's business plan has always been to have its products directly tied to Windows, but the company has been struggling recently, so it is looking for other opportunities to build processors. The new word is that AMD could potentially jump into the crowded mobile processor space, but the company isn't looking for a market share fight, it wants to be more careful in choosing its path.
Lisa Su, a senior vice president at AMD, told PCWorld,
We are very committed to Windows 8 … but we also see a market for Android and Chrome developing as well.
According to a new report, AMD doesn't want to follow in the footsteps of rival Intel and simply build mobile processors in the hopes that they will be picked up by manufacturers. Rather, AMD wants to work with hardware partners on specific projects that will bring its processors to the mobile world.
AMD has been cutting its workforce recently, which has led to Apple hiring a number of the company's ex-employees. The company has mostly built for Windows computers, but it is also going to be building the processor for the Sony PlayStation 4. This isn't the first time we've heard rumors about AMD going into the mobile space, as we heard back in October that AMD was working on ARM-based chips.