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2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM

Posted: , by Scott H.

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2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM
Todd Wood, RIM’s senior vice president of Industrial Design, stated that the 2012 BlackBerry handsets can be characterized as “charming, whimsical, and fun”, confirming that the design of the new handsets will depart significantly from RIM’s current product line.

The quote was part of a larger explanation of how his design team draws inspiration when designing new product lines. The team travels to a different location to hold a design workshop, soaking up local culture and architecture while looking for design cues. The most recent line of BlackBerry OS 7 phones were the result of a workshop in Bellagio, Italy.

For the 2012 product line the team went to Malmo, Sweden, which Wood indicated was responsible for the charming, whimsical, and fun characterization. Many of you have seen the BlackBerry London images that made the rounds this week, do you feel that phone meets up with Wood’s description, or do you think that the London is part of a different series of phones?

Not familiar with Malmo? Here's a snapshot:

2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM


source: Pocket-lint via Engadget, image: Get In Travel

16 Comments
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posted on 16 Nov 2011, 12:22 4

1. snowgator (Posts: 3187; Member since: 19 Jan 2011)


Good luck with that, RIM.

posted on 16 Nov 2011, 12:37 3

2. roldefol (Posts: 2858; Member since: 28 Jan 2011)


Ahh, the Amiga to RIM's C-64 Blackberry. I predict a small die-hard BBX fanbase followed by a rapid decline to obsolescence.

posted on 16 Nov 2011, 12:52 3

3. remixfa (Posts: 13902; Member since: 19 Dec 2008)


umm. dont get me wrong, but it just seems like they have found a way to take paid company vacations to cool places (which makes me jealous.. lol). They could have done the same thing by going to an italian restaraunt and looking at pictures on the internet.. lol

posted on 16 Nov 2011, 14:51 1

9. digicon (Posts: 114; Member since: 11 Aug 2011)


I know ! . . Are they hiring over there ? . .

posted on 16 Nov 2011, 17:29 1

13. remixfa (Posts: 13902; Member since: 19 Dec 2008)


yea, but the position is only temporary... BOOM (badum bum)

posted on 16 Nov 2011, 12:59

4. Droid_X_Doug (Posts: 5527; Member since: 22 Dec 2010)


I wonder if RIM will be feeling charming, whimsical and fun when sales performance results for 4Q2011 are released?

posted on 16 Nov 2011, 14:11 1

5. cupcake (Posts: 106; Member since: 15 Apr 2010)


I think they can do it.

posted on 16 Nov 2011, 14:16 1

6. Synack (Posts: 658; Member since: 05 Jul 2011)


yeahhh right. the porsche edition of the recent bold i believe actually looked decent but they stil wanted $2000 for it. RIM really needs to do something quick, risky, and dirty.

posted on 16 Nov 2011, 14:33

7. hepresearch (unregistered)


Who here has ever bought a phone for the fact that it was either charming, whimsical, or fun? Show of hands?

I buy a phone for function first, affordability second, and maybe even looks (a distant third). Recently, I went into a phase of buying older phones for sentimental value (but only if they were true classics that still worked well)... but I am now over that phase, inspired by my sadness at the Elopocalypse... I have since moved on.

Now I avoid buying anything... >8-P

posted on 16 Nov 2011, 14:49 1

8. Synack (Posts: 658; Member since: 05 Jul 2011)


My phone needs to be function > looks > everything else. I'll pay what I have to to get function and looks.

posted on 16 Nov 2011, 15:22 2

10. iamcc (Posts: 1319; Member since: 07 Oct 2011)


I bought my phone because it's magical.

posted on 16 Nov 2011, 17:29 1

14. remixfa (Posts: 13902; Member since: 19 Dec 2008)


aww does it make calls, or is that just too much magic for one device to have? :)

posted on 23 Nov 2011, 08:21

16. hepresearch (unregistered)


... it is probably sooooo magical that even the keyboard appears and disappears on command!

posted on 16 Nov 2011, 15:29 5

11. andro. (Posts: 1935; Member since: 16 Sep 2011)


Th blackberry london is the first blackberry phone must admit i think looks really cool

posted on 16 Nov 2011, 16:56 4

12. thatdude1 (unregistered)


The BBX handsets need to be truly amazing for RIM to really get back in the game but I think they can do it.

posted on 16 Nov 2011, 22:28 3

15. GeekMovement (Posts: 1499; Member since: 09 Sep 2011)


Hope Blackberry can make a comeback. They have to take their #1 business phone rank back.

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