Fitbit's AI coach keeps widening the gap between Google and Apple

Fitbit's personal health coach is the reason I actually stick to a workout routine now, and I use it every single day. So when Google drops an update that makes the coach smarter and more tailored, I pay close attention.

What Google is rolling out to the Fitbit app

Over the next couple of weeks, and starting with the latest app update, Google is adding new experiences to the Fitbit personal health coach, which is still in Public Preview.

The biggest addition, and the one Premium subscribers like me have been waiting for, is personalized weekly fitness plans. You now get customized weekly targets and tailored workouts built around your specific goals, however the ability to adjust your plan, targets, and workouts is coming next week.

A coach that actually checks in with you

Google is also adding step-by-step guidance for workouts your coach recommends, which is huge if you've ever been stuck mid-set wondering if you're doing something right. On top of that, personalized messages now show up throughout your day in the Today tab. Think morning moments, post-workout summaries, and end-of-day or end-of-week wrap-ups.

There's also a more natural way to check in with your coach through the Ask Coach chat. And the Sleep Score got a revamp that started rolling out yesterday, giving you a clearer view of how your score is actually calculated.

Why these changes matter for Fitbit users

This is Google doubling down on the software side of Fitbit, and it's the right move. We already covered how Google added three vital features into Fitbit's AI health coach last month, in addition to opening up the preview to non-Premium users. Now the focus is on making the Premium experience genuinely worth the monthy price.

For context, Apple Health users are still waiting on anything remotely close to this. Google's head start keeps growing, and every update like this one widens the gap.

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